Can Red Lobster say “langosta roja?” On Jan. 14, the seafood chain best known for endless shrimp and affordable surf and turf, will launch a $3 million Spanish language TV ad campaign. It’s the restaurant’s first sustained effort to reach Hispanic customers, with ads running on Telemundo, Univision, ESPN Deportes, and other Spanish language channels through March.
Red Lobster, which has about 700 stores, estimates that roughly 10 percent of its consumers are Hispanic, in line with the average i
Veterans Day "Appreciation Event & Rally"
Monday, November 12, 2012 | 8 a.m. - 3 p.m.
Great Hall of Union Station (210 S. Canal)
#53VETS
Fifth Third Bank Chicago announces plans for its annual “Veterans Day of Appreciation” event on Monday, November 12, 2012. The bank will transform the Great Hall of Union Station (Canal & Jackson, Chicago) into a patriotic celebration for those serving in the military.
The event is open to the public and will feature meet and greets with area veterans orga
What's the secret to getting anyone on your side?
According to Gretchen Rubin, author of "The Happiness Project," the key to winning friends and making connections is actually quite simple: Help the people around you feel good about themselves.
When you make someone else feel smart, they'll feel good about you, too. In a recent post on LinkedIn, she suggests several ways you can go about this. Here are some of our favorites... READ MORE
With the country still reeling from the aftermath of the housing crisis and the economy in a slow recovery, the federal government’s consumer watchdog group introduced a new set of rules Thursday in an attempt to rebuild a shaky housing market and to protect homeowners from defaulting on loans.
The Consumer Financial Protection Bureau’s (CFPB) new rules could help Latinos homeowners who have been some of those hardest hit by the housing crisis of the past few years and the goal of the Bureau's n
Young Americans want to start their own businesses, but the weak economy, high student-debt levels, and a complicated legal and regulatory framework—as well as traditional views about who can be an entrepreneur and what constitutes entrepreneurship—are holding them back. More than half of Millennials today express a desire to start a business, but fewer of them are creating new businesses than previous generations did at a similar age.
As a result, our economy will grow at a slower pace and exp
Telemundo Stations Hired 160 New Employees, Added Consumer Investigative Units and Are Set to Launch New Newscasts Today.
MIRAMAR, FL – (November 3, 2014) – NBCUniversal today announced a series of enhancements at its 17 Telemundo stations as a result of a major investment made by the company to better serve Spanish-language viewers in the markets it serves. The investment supports local news expansions, bolsters newsgathering efforts and ensures that each news team has the resources it needs
In just the first couple of weeks of being Sprint CEO, 43-year-old Marcelo Claure has cut prices, unveiled new data plans — and he is doing so with a keen eye on Latino mobile users.
Claure, the son of a Bolivian diplomat who moved to the U.S. in the 1990s, is now boldly attempting to steer the third largest U.S. wireless company, behind Verizon and AT&T, out of troubled waters.
He says he is honored to be one of the few Latino CEO's of a major public company in the U.S. READ MORE ON FOX NEWS L
Diana Gomez was a first generation Latina student attending college, 45 minutes from home. Her parents supported her emotional desire to attend college but could not help financially. Diana went to school full time but also worked three jobs as a nanny, student assistant and clinical tech to make it work.
Diana, like many Hispanic female students, faced what seemed like conflicting messages from her parents.
They supported her dreams of a college degree, but they also needed her at home to help
The terms "Latino" and "Hispanic" are often used interchangeably. In fact, we, at the Fronteras Desk, have done so in our reporting. But we recently embarked on an investigative journey to figure out what those terms really mean, and which term most accurately describes the population we often assume it does.
It all started with a story my colleague Nadine Arroyo Rodriguez did a few weeks back – about a survey by the Pew Hispanic Center that found three-quarters of Hispanics/Latinos don't identi
Hispanic voters are a crucial constituency in the presidential election, but reaching young Hispanics will require new tactics – and some experts say mobile-phone outreach will be key.
There are more than 21 million eligible Hispanic voters – and more than 30 percent of them are 18 to 30 years old. About 50,000 Hispanics reach the voting age of 18 each month.
But Hispanic voters under 30 have the lowest turnout of any group: Only 41 percent of them voted in 2008.
Young voters and Hispanic voters
In October we celebrate the National Breast Cancer Awareness Month. Are there any reasons to observe it? The answer is a definitive “yes.”
Since 1990, the death rate from breast cancer has been declining. The research, funded mostly by the National Cancer Institute (NCI), have improved our understanding of breast cancer and have produced more effective treatments.
The outlook for U.S. Hispanic women is mixed. Although Hispanics are less likely to develop breast cancer than non-Hispanic white wom
We don't know who Mitt Romney will pick as his vice presidential nominee. But let's assume for a moment that it's U.S. Sen. Marco Rubio of Florida. Would having the first Hispanic on a presidential ticket be a proud historical moment for Hispanics, or would it be an insult?
David Axelrod, President Barack Obama's top campaign strategist, said to Univision that putting Rubio on the ticket would be "an insult to the Hispanic community ... if Gov. [Mitt] Romney thinks that's sort of a get-out-of-ja
In a movie career spanning more than 20 years, Benicio del Toro has won an Oscar for Traffic, been nominated again for 21 Grams and starred in Che, The Usual Suspects, and The Wolfman.
But the Puerto Rican-born, Pennsylvania-raised star believes Latino actors are still being typecast in Hollywood.
''It's a little bit better than when I first started … but, yeah, we're still typecast,'' he says during a visit to Sydney to launch the Oliver Stone crime thriller Savages.
''But there's more Latino f
Cristina comes to Telemundo Wisconsin from Univision Chicago. Cristina spent her childhood living in the Midwest and Mexico. Her childhood education was bilingual, which is what led her to achieve a clear grasp of the Spanish language at such an early age. She discovered her passion for TV as a young child. Cristina remembers watching the news when she was a little girl imitating news reporters and anchors.
Her first encounter with a camera was at age 17 with local television stations doing com
A coalition of 30 national Latino organizations is still waiting for an apology from Kennedy Center President Michael Kaiser after he swore at a prominent Hispanic leader.
Kaiser allegedly cursed out Felix Sanchez, the chairman for the National Hispanic Foundation for the Arts. Kaiser has since said that he regretted using ?strong language? during the tense telephone conversation.
?There is no excuse for Mr. Kaiser?s outburst and it should not and cannot be tolerated,? Janet Murguia, President a
The Hispanic community is growing at a fast pace. They are getting embedded into mainstream culture and emerging as a powerhouse of economic influence.
Hispanics are playing an important role in U.S. business success. As of today, they are the second-largest consumer market, and it is estimated that their purchasing power will increase 50 percent by 2015 to $1.5 trillion.
Despite the misconception about this powerful group, Hispanics are the largest immigrant group that exhibits culture sustain
Is 2014 going to be the year you finally land your dream job? With budgets evaluated and annual goals set, many employers are ready to welcome a crop of new team members to start the year off right. If you want to get a jump on the competition and wow the hiring managers at your next job interview, follow these six resume and interviewing tips from career experts:
Have a stand-out resume
All job seekers know that impressive qualifications on their resumes will help them stand out to a hiring ma
Speaking the language of the fast growing and increasingly desirable Latino audience, Walt Disney Co.'s ABC News and Univision Communications are teaming up to launch a 24-hour English-language news network.
The yet-unnamed cable channel, announced Monday, is expected to launch during the first half of next year. The two companies plan to get a head start this summer with a website and content for social networks and mobile devices devoted to covering the U.S. presidential election — which some
By Juanita Barajas
Hispanic Professional Network
“Suertuda” (lucky) is definitely a fitting word when used to describe Mexican actress Kate Del Castillo’s luck of late. Her current project “La Reina del Sur” has become an instant hit, making it the highest rated premier telenovela in the history of Telemundo. In the soap opera, Del Castillo portrays the lead character, Teresa Mendoza.
Del Castillo is not new to the acting business. She got her start in front of the cameras as a child and recentl
Some days, when I read lists like Crain’s New York Business “50 Most Powerful Women in New York” I feel that I must clearly live in a parallel universe. One that doesn’t overlap even a tiny bit with the world these editors inhabit. Given the latest U.S. Census numbers revealing that there are now 50.4 million Hispanics in the country, and that a third of the population is diverse, there seems to be no other explanation for the lack of diversity in lists such as this one.
We all know these lists
