Latino influencers are no longer just content creators — they’re cultural trendsetters, entrepreneurial leaders, and economic drivers shaping industries across the U.S. Their growing digital reach and trusted community connections are fueling consumer spending, brand growth, and small business success.
Latinos currently command an estimated $3.4 trillion in U.S. economic activity, according to multiple reports, and influencers are pivotal in driving that purchasing
With Latinos contributing $3.2 trillion to the U.S. economy and driving the majority of workforce and business growth, companies that actively engage this market are making a strategic business decision focused on growth. Forward-thinking businesses are not just increasing market share—they’re securing long-term success by building trust and loyalty with Latino consumers. READ MORE AT CUINSIGHT
Young Latinos are making waves, driving change not only within their community but across society. While Latino millennials initiated this shift, Gen Z is amplifying it—challenging outdated perceptions and reshaping the narrative around their identity. Frustrated by a lack of representation and tired of stories that don’t reflect their reality, this generation is determined to inspire a new outlook that recognizes their dynamism and influence. READ MORE AT KANTAR
When kids and teens learn about cultures, they broaden their view of the world and deepen their understanding of others. Heritage is the story of where we come from and what we bring forward into our future.
Hispanic and Latino heritage is rich with history, culture and exciting contributions of Hispanic and Latino Americans past and present. Hispanic & Latino Heritage Month offers families, teachers and afterschool providers an opportunity to explore these vibrant cultures. READ MORE AT BOYS &
Although Latinos and other people of color are avid moviegoers, they are deeply underrepresented on-screen, two recent reports show. The big picture: The first year of the pandemic ravaged the movie industry, with a 72% drop in ticket sales, but research shows that Latino, Black and Asian Americans helped keep it afloat. READ MORE AT AXIOS
Latinos now make up 19% of the country’s population, and half of them are under age 29. And while America’s Latinos spend an estimated $1.7 trillion annually, the Hispanic Marketing Council says only 6% of overall industry investment is spent targeting the Latino community. READ MORE AT WTTW NEWS
According to Nielsen, Hispanics will contribute more growth than any other population segment. It is estimated that for the next 40 years, Hispanics will be the primary contributors to the total U.S. population growth, comprising 53% of growth in just the next five years and 68% of the growth for 2060. Start adjusting your strategy today to assure a profitable and sustainable future, whatever it may look like.
Hispanics are highly passionate and social. They share what they love and don’t love
Working on you is not an easy task, you first have to admit you need to improve and find those areas where improvement is needed. You will have to go into an uncomfortable zone where you will have to evaluate your mistakes and their root, if you dig deep you will find out the root is your mindset, that information you have programmed in your subconscious mind.
It is at this moment, where the hard work starts, you will have to unlearn so many things and replace them with new disciplines and believ
The "Latin doll" stereotype is getting a makeover, and although stilettos might be part of the new outfit, the smartphone and laptop are essential items.
The digital Latina is taking social media by storm, over-indexing other demographic groups in the growth and use of social media, from twitter to social network sites. Around 2009, the blogosphere witnessed an explosion of Latina bloggers. Today, Blogs by Latina, a blog directory, has over 1,600 entries, since launching in 2009.
This prolifera
In my experience working with Fortune 500 companies, I have found 10 reasons why management teams fail to capture a significant share of Hispanic consumers.
1. There is no company-wide alignment on making the Hispanic market a strategic initiative
Halfhearted efforts result in failure because they lack the rigor and discipline applied to every other aspect of the company’s business. For example, when entering an emerging market for the first time, a company conducts qualitative research to unco
According to the U.S. Census Bureau, 9.6 million Hispanics called the United States home in 1970. Since then, the Hispanic population has grown tremendously every decade.
In 2010, when the last census report was issued, 47.8 million Hispanics lived in the United States.
Even more amazing is that the Census Bureau projects that by 2050, over 100 million Hispanics will reside in the United States.
Among the states with the largest reported Hispanic population are California, New York, Texas and Il
Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with the Latino population.
The new data has led Carat to conclude that 90% of Hispanic media budgets are targeting only 20% of the Latino population -- and are missing the opportunity to “drive significant busine
Tr3s: MTV, Musica y Mas, the bilingual/bicultural network for Latinos in the U.S., unveils a new comprehensive research study coined Death of the Hispanic Adult Demo as We Know It, as part of the brand's mission to continue providing insight on the rapidly growing Hispanic Millennial generation. Since 2007, Tr3s has been leading the market's knowledge bank on this segment, surveying nearly 10,000 Latinos 14-34 to date. The latest study reveals the implications of US-born Hispanics now dominatin
