One Down; Last Man Standing

[News]

Remember Joe Kapp? The famous Latino quarterback long before the NFL was courting Latino viewers? With the Jets and Mark Sanchez out of the picture, Latinos won't have much to root for come Super Bowl Sunday.

Colts wide receiver Anthony Gonzalez is sidelined with a season-long injury, and Jonathan Casillas, a Saints bench player, represents the only Latino who can conceivably clock in some game time in the Latin capitol of America. And unless the game is a blowout, there's little chance he'll step on the field.

That's too bad for the NFL media machine, which has been trying to cash in on a growing Latino audience -- viewership was up some 20 percent last year and up 34 percent among Latinas since 2007.

The Latin names on the NFL rosters have also gone up, from seven in 1989 to 24 this season. READ FULL STORY >> http://blogs.miaminewtimes.com/riptide/2010/02/one_down_last_man_standing.php