Today the American Heart Association unveils its Go Red Por Tu Corazon heart health awareness initiative at the 10th Annual Latin GRAMMY® Awards to educate Hispanic women about their threat of heart disease and to empower them to make life-saving choices for themselves and their families.
Heart disease is the No. 1 killer of Hispanic women and, according to the American Heart Association, Hispanic women are likely to develop heart disease ten years earlier than Caucasian women.
"Go Red Por Tu Corazon is designed to tap into cultural traditions as a means to a healthier lifestyle, and provide Hispanic women and their families with the tools and resources needed to enjoy good heart health," said Luz Marina
Prieto, M.D., assistant professor of clinical medicine for the division of endocrinology, diabetes and metabolism for the Miller School of Medicine at the University of Miami. "Our goal is to encourage Hispanic women to protect their hearts so they can be there for the ones they love."
To put heart disease center stage, the American Heart Association has collaborated with one of the biggest Latin cultural events of the year, the Latin GRAMMY® Awards. Go Red Por Tu Corazon kicks off today with the support
of attending artists and 2008 Nuestra Belleza Latina winner, Melissa Marty, who will be reporting live from the "green" carpet and asking stars, guests and viewers to make a pledge for better heart health in the Latino community. READ FULL STORY
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