In an effort to target the fast-growing Hispanic population and increase its grocery sales, Wal-Mart Stores Inc. (WMT) plans to convert two of its existing Neighborhood Market's to test supermarkets aimed specifically at Hispanic shoppers.
The 39,000-square-foot Supermercado de Walmart, in large Hispanic communities Phoenix and Houston, will open in the first half of the year, Wal-Mart spokeswoman Amy Wyatt-Moore said in an interview. The layout, signs and product assortment will be changed to better target that demographic group, she said. READ FULL STORY
Comments