The NAHP Annual Convention and Business Expo gathers industry, business and government leaders from the United States and Mexico to participate in educational forums that explore best practices, research findings, advertising innovations, online strategies, business development and ways to integrate new and social media. It features an interactive experience for all segments of the professional publishing industry to connect, network and build positive relationships to better serve the Hispanic readership nationwide.
Cutting-edge workshops and lectures provide educational content for both publishing veterans and newcomers serving a rapidly-growing Hispanic audience. While traditional media outlets are experiencing audience declines, Hispanic publications are bucking the trend and delivering an audience of young, educated and loyal readers. Hispanic purchasing power now exceeds $850 billion dollars, and the Hispanic population according to recent Census data now numbers over 50 million, including Puerto Rico.
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