As he prepares to announce a new wave of Cabinet and other senior posts, President Barack Obama is aiming to put a more diverse face on his administration – an image that was missing as he filled the first round of vacancies of his second term with a parade of white men.
Obama is said to be looking at women, Latinos and openly gay candidates for top slots at the departments of Commerce, Labor and Interior, and for his own White House budget office.
The leading candidate for nomination to be sec
The Hon. Hilda Solis, former Secretary of Labor, will receive special recognition at the 31st National Conference of the United States Hispanic Leadership Institute (USHLI), which will be held February 14-17, 2013, in Chicago. She will receive the Edward R. Roybal - Henry B. Gonzalez Award for Excellence in Public Service.
In making the announcement Dr. Juan Andrade, USHLI President, said "We are honored that former Labor Secretary Solis has agreed to accept this prestigious award and we consid
It is with great sadness that the NAHP Board of Directors shares news of the loss of a dear colleague and friend, NAHP President Ezequiel "Zeke" Montes. Mr. Montes passed away Tuesday, January 29, 2013, from complications due to pneumonia, surrounded by his family. He is survived by his wife and business partner of more than 40 years, Rosalinda; children, Patricia, Christine, Edward, and Esteban, and many grandchildren. The NAHP family offers our sincerest condolences and prayers for the family
The best thing about Super Bowl isn't the game, it's the commercials! This Sunday, advertisers will spend an estimated $3.7 million for a 30-second Super Bowl XLVII commercial. That's $123,000 per second! Here are some of our favorite spots featuring Latinos. READ MORE
Marketers for the Tecate and Tecate Light brands have worked hard to stay in touch with their target audience—the U.S. Hispanic consumer—through a successful sports marketing program that ties to major sporting events, like its long-term sponsorship of boxing, its 12-year deal with a local California racing event and the upcoming Big Game on Feb. 3. For weeks around the events it runs national retail and off-premise events and promotions. This year’s annual program is underway through Feb. 15 w
Can Red Lobster say “langosta roja?” On Jan. 14, the seafood chain best known for endless shrimp and affordable surf and turf, will launch a $3 million Spanish language TV ad campaign. It’s the restaurant’s first sustained effort to reach Hispanic customers, with ads running on Telemundo, Univision, ESPN Deportes, and other Spanish language channels through March.
Red Lobster, which has about 700 stores, estimates that roughly 10 percent of its consumers are Hispanic, in line with the average i
Over 315 million people and counting! That is the approximate population of the United States, which has increased by nearly 100 million people in the past 30 years. And while this comes with little surprise, there is no denying the demographics of our population are on the move.
Again, this should come as no surprise. We know the US population is changing. Caucasians will become the minorities, baby boomers are reaching retirement age, and the definition of a traditional family is undergoing r
Mexicans and Mexican Americans have been weighing in about the performance of Mexican superstar rock band Maná at an inaugural ball for President Obama.
The consensus so far? It was a good night for rock en español -- and a smart political move as well.
In numerous tweets, Mexican Americans and other Latinos expressed their feelings of pride in witnessing the band playing for the Oval Office occupant. "Makes you proud to be hispanic!" wrote a young woman with the Twitter name "anais."
"I think i
As we learned in the recent presidential election, it’s always a good idea to connect with Hispanic Americans. In many parts of the country, this is as true in business as it is in politics. But for some reason, many businesses seem hesitant to try to appeal to this big and important demographic.
At my boutique advertising agency in Austin, Tex., I see lots of opportunities for businesses to set themselves apart and pick up some market share by reaching out. But I am often puzzled by the number
Cecilia Soto-Loftus, co-founder of a Malibu party services company, was new to presidential politics when she started raising money for President Obama's reelection bid last year.
After pulling in more than $400,000, she is getting the red carpet treatment at this weekend's inaugural festivities, with invitations to a strategy briefing for top fundraisers, a VIP candlelight reception and the official inaugural ball. READ MORE
Vice President Joseph R. Biden’s choice of Supreme Court justice to swear him into office — Justice Sonia Sotomayor — has fueled rumors of a 2016 presidential run, as analysts guess he was subtly courting the Hispanic vote.
The crowd cheered at Mr. Biden selection; Justice Sotomayor is the first Hispanic in the nation to issue the oath. But on top of that, Mr. Biden made a surprise appearance at the Latino Inaugural Gala on Sunday evening.
“One thing that happened this election,” Mr. Biden said
As the world becomes more culturally diverse and globally connected, the need for versatile business leaders with knowledge and insight into U.S. and global multicultural markets continues to grow. To help meet this demand, The National Hispanic University (NHU) is introducing an online Master of Business Administration (M.B.A.) program, offering students a broad base of technical managerial skills and real-world insight into growing businesses and the emerging U.S. Hispanic and diverse global
Mario Lara stood in front of the humming tortilla press. Each time it rose, he used his fingertips to snatch a paper-thin flour tortilla from its hot surface, and threw another lump of dough onto the griddle just before the machine thumped shut again.
Lara, 32, then tossed the pressed tortillas onto a rotating burner, where they were heated, flipped and ejected by a conveyor belt, directly into the hands of Manuel Ruiz.
Ruiz, 47, is the owner of Tortilleria La Roca in Carbondale, a tortilla fac
AUSTIN, Texas – January 8, 2013 – Las Comadres Para Las Americas, headquartered in Austin, is proud to announce today the launch of the Spanish-language version of their book, Count On Me: Tales of Sisterhoods and Fierce Friendships. The original English-language version made its worldwide debut on September 4, 2012. The new release, titled Cuenta Conmigo: Conmovedoras historias de hermandad y amistades incondicionales, is published by Atria Books, a division of Simon & Schuster.
In twelve cr
U.S. Hispanics are not valued enough by America’s corporations, government and mainstream media. In particular, brand marketers do not take Hispanic consumers seriously enough, especially their buying power or trend setting influence. Although the proportion of U.S. Hispanics is scaling upwards rapidly, corporations and advertisers continue to underestimate the importance of Hispanics as an economic and business development engine.
To see an example of the economic impact Latinos can have, one
If you had to guess where most of the TV programming for Latinos is being produced these days, where would you guess? L.A., New York, Texas? How about Miami? A recent deal has solidified Miami as a major television hub.
Ana Sagastegui was born in Peru. She has worked in the Miami TV industry for 20 years. Sagastegui remembers how different Miami was then. Just a few broadcast studios but plenty of open space.
"The first office that we had, right behind the office was greenery, big field and whe
Interior Secretary Ken Salazar will leave the Obama administration by the end of March, a departure that means that the president's cabinet may be left without any Latino members.
Salazar, a fifth-generation Coloradoan and former senator, plans to return to his home state. The interior secretary was one of two Latinos serving in President Obama's cabinet; the other being Labor Secretary Hilda Solis, who resigned her post last week. Upon Salazar's departure at the end of March, no Latinos will b
President Barack Obama’s press conference Monday was dominated by questions about the “debt ceiling” and gun control, but he was also quizzed about diversity on his second term cabinet.
It was the last question of the press conference and Obama was asked about the diversity in his picks for the new cabinet.
Obama said critics should wait until the cabinet is complete, and he pointed to his record.
“So if you think about my first four years, the person who probably had the most influence on my f
It's true that working women earn far less than their male counterparts: roughly 77 cents on the dollar. But try being a working Latina. Their situation is even more dire.
Latina women in the United States make just 55 cents for every dollar paid to white, non-Hispanic men, and only 60 cents for every dollar paid to men overall, according to an analysis of Census data by the National Partnership for Women and Families. The left-leaning advocacy group came to these findings by examining the 20 s
Many women don’t know that heart disease is the number one killer of women, and many Latinas don’t know that they are especially at risk.
According to a study conducted by the American Heart Association, Hispanics have a higher risk for cardiovascular disease than Caucasians and are less aware of their cardiovascular risk factors. Among Mexican Americans 20 and older, 77.5 percent of men and 75.1 percent of women are overweight or obese. A staggering 30.7 percent of Mexican American women have
