As Christmas approaches, storefronts along Main Street begin to glow with lights, window displays, and the unmistakable energy of the holiday season. Behind those windows are not faceless corporations, but neighbors, families, and entrepreneurs who power our local economy year-round. Choosing to shop local during the holidays is more than a seasonal trend—it’s a meaningful investment in the communities we call home.
Local businesses are the ba
After several years of intense competition, limited inventory, and rising prices, the U.S. housing market is entering a new phase—one where buyers are beginning to regain leverage. While conditions still vary significantly by region, recent data points to a clear trend: heading into 2026, power is shifting away from sellers in many markets and back toward buyers who are patient, informed, and strategic.
This shift does not signal a return to pre-pandemic norms, but it does mark a meaningful reb
As the U.S. heads into 2026, one of the clearest stories in the economy is also one of the most underappreciated: Hispanic and Latino entrepreneurs are powering America’s business growth.
From Main Street retailers to tech-enabled service firms, Hispanic founders are launching and scaling companies at a pace that outstrips the rest of the market. Their businesses are creating jobs, driving innovation, and reshaping local economies — especially in a handful of high-opportunity cities.
This art
The creator economy has evolved from a marketing experiment into a core pillar of modern brand strategy. At the center of this shift is a powerful and still underleveraged segment: multicultural social media influencers — creators who identify as Hispanic/Latino, Black, Asian American, Native, Middle Eastern, and other diverse backgrounds.
These creators are not just participating in the digital economy; they are shaping culture, driving trends, and shifting purchasing decisions across platform
As the countdown to the 2026 FIFA World Cup begins, one audience has emerged as the most powerful force driving soccer’s dominance in the United States: U.S. Hispanics. For FIFA, major sponsors, broadcasters, and global brands, Hispanic fans are not just another market segment—they are the cultural and economic engine behind the sport’s explosive growth.
From packed stadiums to record-breaking television ratings, from merchandise sales to social media engagement, Hispanic consumers consistentl
The holidays are the perfect time to upgrade everyday life with tech that’s not just trendy — but truly useful. The best gifts blend health, productivity, convenience, security, and lifestyle enhancement into tools that support fast-moving, always-connected lives.
From wellness wearables and smart home displays to travel-ready power banks and productivity boosters, today’s tech gifts should earn their place in daily routines. Below are 15 practical, high-impact tech gifts that align with how p
As 2026 approaches, Latino entrepreneurs are entering one of the most important business-building moments in modern history. Latino-owned businesses continue to grow faster than the national average, Latino buying power keeps climbing, and the next wave of innovation is increasingly being driven by diverse founders who understand culture, community, and market gaps.
But momentum alone is not a strategy.
The entrepreneurs who will win in 2026 are those preparing today—financially, operationally,
As the United States enters a new era defined by demographic transformation, technological change, and growing labor shortages, one fact stands above the rest: Latino talent is the backbone of America’s future workforce and economic growth. With a rapidly expanding labor force, rising entrepreneurship, and economic output surpassing many nations, Latinos are already reshaping the American workplace. Ensuring they are empowered to lead, grow, and influence the next generation of business and i
Black Friday and Small Business Saturday mark two of the biggest shopping days of the year—one focused on major retail deals, the other on supporting local businesses and entrepreneurs. This year, artificial intelligence (AI) is transforming how shoppers discover discounts, compare prices, monitor inventory, and shop more intentionally. Whether you’re hunting for doorbusters or looking to support small businesses in your community, AI can help you stretch your budget and shop with confidence.
Small Business Saturday, the weekend after Thanksgiving, has become a cultural and economic tradition—one that encourages consumers to support local businesses during the busiest shopping season of the year. But for the Hispanic community, this day carries even deeper significance.
Hispanic entrepreneurs are one of the fastest-growing forces in the U.S. economy, fueling job creation, innovation, and community development at remarkable rates. Supporting these businesses on Small Business Saturda
The holiday season is known for celebration, reflection, and connection — but for ambitious professionals, it’s also one of the most strategic times of the year to build relationships. While many people are slowing down, the most successful leaders are intentionally showing up, strengthening their networks, and positioning themselves for new opportunities in the year ahead.
Holiday networking isn’t just about attending events; it’s about entering the new year with momentum, visibility, and a br
Latino entrepreneurs have become one of the most powerful engines of economic growth in the United States. Over the past decade, Latino-owned businesses have expanded faster than the national average, played a critical role in the post-pandemic recovery, and emerged as major contributors to employment, innovation, and community revitalization.
Today, the U.S. Latino economy is estimated in the trillions—large enough to rival some of the world’s biggest national economies. And with Latinos driv
As the holiday season approaches, U.S. Hispanic consumers continue to play a growing and influential role in retail. Their shopping intentions and evolving preferences offer valuable insights for brands and retailers.
Below are key trends shaping how Hispanic Americans are expected to shop this season.
Many Hispanic consumers say they expect to spend more this year than last—not only due to higher prices, but because they inten
Hispanic and Latino creators are reshaping the American creative landscape. From film and television to visual arts, music, museums, and digital media, their voices are increasingly influential. As the Latino population continues to grow and assert cultural presence, creative industries are being pushed to evolve, diversify, and expand representation.
Yet despite major progress and cultural impact, significant gaps remain in leadership roles, funding access, and institutional recognition.
Wealth creation among U.S. Hispanics is accelerating—and reshaping the economic future of the country. With strong entrepreneurial momentum and rising economic influence, Latinos are making measurable progress. Yet barriers remain in converting income gains into durable, generational wealth. Here’s where we stand today.
The economic influence of Latinos in the United States is undeniable. The U.S. Latino economy is larger than that of most countries glob
For many professionals, salary negotiation can feel uncomfortable — even intimidating. But for Hispanic professionals in particular, learning to confidently advocate for fair compensation isn’t just about personal advancement; it’s about closing generational gaps in wealth and opportunity.
Mastering the art of negotiation — and leveraging one’s cultural strengths in the process — can transform how Latinos position themselves in the workplace, command respect, and contribute to broader equity in
For many professionals, entrepreneurship represents freedom — the ability to control your schedule, create something meaningful, and build long-term wealth. But behind every success story are countless lessons learned through preparation, persistence, and planning. Whether you’re starting a small business, launching a side hustle, or transitioning from corporate life, taking the entrepreneurial route requires clear-eyed consideration of the risks, rewards, and realities.
Befo
Latina Equal Pay Day, observed this year on Wednesday, October 8, represents how far into the new year Latinas must work to earn what white, non-Hispanic men made in the previous year. According to the U.S. Census Bureau and National Women’s Law Center (NWLC), Latinas working full-time year-round earn just 57 cents for every dollar earned by white, non-Hispanic men. When part-time and seasonal workers are included, that figure drops to 52 cents.
Over a 40-year career, that gap adds up to a loss
For Hispanic Americans—the fastest-growing demographic in the United States—financial education is not just a tool for personal stability; it is a foundation for economic empowerment and intergenerational wealth creation.
Despite significant progress in entrepreneurship, income growth, and educational attainment, many Hispanic households continue to face systemic financial challenges, including limited access to credit, underrepresentation in investment markets, and gaps in financial education.
