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A new survey issued by People en Español’s Latina@Work has concluded that a staggering 80 percent of Latina women are likely to say they feel they must work twice as hard due to their background, compared to non-Hispanic white women. The study breaks down what some of us might not already know.

According to Business Wire, “People en Español surveyed nearly 1,000 women to uncover how Latinas, who are experiencing more professional and educational growth than ever before, are modulating two opposi

Over the past decade, technology companies and their leaders have launched diversity and inclusion (D&I) initiatives, hoping to make employees of all backgrounds and experiences feel welcome in our industry.

We failed.

The data shows that, especially in the tech space, we have not moved the needle on the number of women, blacks, or Latinos in our ranks, despite efforts to do so. Why not? What are we missing? READ MORE AT HARVARD BUSINESS REVIEW

Nearly one in six people in the United States is Hispanic, according to the U.S. Census Bureau, but many credit unions are missing out on connecting with that market. This market group, which controls $1.3 trillion in buying power, will have a projected reach of $1.7 trillion by 2020, according to Nielsen research. READ MORE AT CREDIT UNION TIMES

How do we get ahead in our careers? Some say occupying certain positions in the company helps. Others feel having the right personality is the key to success.

To better understand why people do well at work and experience career advancement, I examined over 137 past research projects conducted to assess the effects of position in a company and personality on job performance and career success.

In the workplace, the position in the company can provide informal networking that offers selected indi

Acculturation continues to be contested in our industry. The death of the Spanish-language continues to be trumpeted. The need for specific Hispanic marketing efforts has even been called into question with the growing popularity of Total Market efforts.

Yet Hispanic media is thriving. Mitú, a Spanish-language vlogger network, raised $27 million in funding this year, Cox Media is launching Glosi, a premium Spanish-language video streaming service, and Netflix is increasing Spanish-language progr

Hispanic women say they worry about seeming “too Latina” at work. We’re often told to be “authentic” at work. But what if being your true self puts you at a disadvantage?

That’s the question that Latinas struggle with every day, according to Latina@Work, a study released Monday by People en Español and Lieberman Research Worldwide.

Even though the vast majority (80%) of Latinas say that they want to be seen as who they really are at work, they tend to play down their accents and play up their co

From left to right: Ana Gil Garcia, Karina Llergo Salto, Trina Fresco, Leticia Romero, Evelin Freytas

by Trina M. Fresco

Latinas that Lead; an apropos title for the 2016 Latina Trailblazers event which took us to every real place no one talks about.  It has received so much positive feedback, that HispanicPro president, Alfonso Barrera, has launched an editorial series to memorialize the lessons learned.  We have all been to events where the panel promises to uncover the secrets to success, yet

Whether it is pitching to customer for your product or trying to make a student understand something, or making an attempt to convince our parents about something, we need to grab people’s attention. Most of our life goes into trying to get and keep someone’s attention. There are certain tricks that allow us to do it.

Being Different

To grab attention, being different is one of the most important features.  For an example, you don’t need to be an engineer or doctor following the choice of your sib

The assimilation of Hispanics into American culture is having an interesting side effect. It’s widening the gap between generations, emphasizing the growing differences between the young and old, in a demographic where they often live in the same household.

Younger Hispanics have very different media preferences than their grandparents and even their parents. They have their own unique language preference. And they’re much more educated.

This has over time shaped a unique demographic group that

One week away! Read biographies of the feature guests for the 2016 Sales and Entrepreneurship Networking Forum being held Wednesday, August 24 at Vertigo Sky Lounge - rooftop lounge of the Dana Hotel and Spa Chicago.

Discussion Panelist

Gladys De La Mora, TV Host, “Un Nuevo Amanecer” Show

Gladys is a TV host and anchor for the recently launched "Un Nuevo Amanecer" Show airing on Telemundo, one of the largest Hispanic TV networks in the United States. “Un Nuevo Amanecer” is a 100 % family oriente

Latina women are the fastest growing demographic of entrepreneurs in the U.S.

Nely Galán faced many obstacles when she started her Latino-focused television production company in 1989, including executives who didn’t believe TV shows geared toward a Latino audience could succeed.

But Galán proved them wrong. Her company, Galán Entertainment, incorporated in 1994, went on to produce 700 episodes of original programming, including the hit reality series The Swan. Galán ultimately rose to become Te

It should surprise no one that plenty of millennials are addicted to the internet, constantly scrolling through their favorite social networks, and annoying people around them with obnoxious smartphone habits. But just as there are plenty of people who still buy dumb phones instead of smartphones (including some millennials), there are some millennials who have opted out of popular social networks like Facebook, Instagram, and Twitter. READ MORE AT CHEAT SHEET

It's that time of year: The kids, many of them, are back in school. Cubs fans are hoping; Sox fans looking away, Bears fans crossing their fingers.

And business organizations are scheduling networking activities -- your opportunity to renew business acquaintances, meet new people and, above all, set the stage for connections that can help grow your business. A networking event can present opportunities to finally meet people you've been hoping to connect with... READ MORE AT THE DAILY HERALD

Social media is an important player in the process of job searching in today’s world. Social media sites such as Facebook, Twitter, LinkedIn, and Google+ lets employers have a glimpse of your personality outside your resume, interview or cover letter. Social Medias offer people, seeking jobs, opportunities for learning about companies in which they are interested and also lets them connect with former as well as current employees. It acts as a platform for knowing about vacant positions in compa

For many people, being your own boss and running your own business is part of the American dream. But the business world can be a tough place and that’s why the Hispanic Business Initiative Fund was formed 25 years ago. “We are a non-profit that basically helps Hispanic entrepreneurs start, build, and grow their businesses,” explains Fabian Yepez from the HBIF. READ MORE AT 10 NEWS

Connections will be your most valuable resource as an entrepreneur. Going to numerous events and meetings is usually an effective way to gather information, learn about opportunities, and find talent.

But for some events, you’ll only have enough time to pop in and out. Here are some speedy networking tips that you can use to make a small amount of socializing worth your while.

Interrupt sales people - politely. At every event, you’ll likely find people hustling up leads. While these professional

A UCLA study is the first to show that Latinos age at a slower rate than other ethnic groups. The findings, published in the current issue of Genome Biology, may one day help scientists understand how to slow the aging process for everyone.

“Latinos live longer than Caucasians, despite experiencing higher rates of diabetes and other diseases. Scientists refer to this as the ‘Hispanic paradox,’” said lead author Steve Horvath, a professor of human genetics at the David Geffen School of Medicine a

Univision’s recent ratings declines – the network is down 49 percent in adults 18-49 over the past five years – underscores the seismic shift in media habits that Hispanics will undergo over the next few decades.

Everyone’s media consumption is changing, of course, with the rise of digital and more specifically mobile media. But Hispanics’ habits are poised for an even bigger transformation.That’s because there are other factors at play, ones that compound the rise of digital being seen across m

A recently published study by research firm Packaged Facts has revealed data that should serve as further incentive to allocate significant time and money to targeting Hispanic consumers. One of the biggest takeaways from the report is that Hispanic consumers are increasingly adopting financial tools like credit packaged cards.

Packaged Facts analyst Daniel Granderson noted that “Hispanic consumers have recently registered an exceptionally high increase in credit card ownership, when historicall

A cliché flies in the marketing sphere, and that says staffing agency marketing is something impeccable yet most intricate form of promotion. We've heard this truism so regularly that we've ended up numb to its essential truth. In any case, if your staffing agency needs to win the raising and spreading worldwide fight for ability, you'll have to guarantee they go through some meaningful staffing agency marketing.

As indicated by the CEO William Almonte Mahwaha of the counseling firm Titan, the mi