Marketers trying to reach Hispanic Millennials should not discount the influence of the older generation, says Monica Gil, Nielsen’s senior vice president and general manager, multicultural growth and strategy.
Hispanics over age 50 are a growing group in an increasingly younger multicultural society, according to Nielsen’s Hispanic Consumer Report. The report examines trends including content consumption, purchasing power and media engagement.
There are 11 million Hispanics over the age of 50 a