IOWA (1)

8602366266?profile=originalVicente Diaz easily saw the benefits of joining Valley Junction's Main Street program.

"You get your name out there, people refer customers to you," said Diaz, 42, who opened the West Des Moines bakery Let Them Eat Cake nearly five years ago. "You definitely get more business."

But getting other Hispanic-owned businesses to join Iowa's Main Street program has been anything but a cakewalk.

Main Street Iowa, like other programs nationwide, has been working to overcome barriers, many of them cultur
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