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The Power of Shopping Local During the Holidays

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As Christmas approaches, storefronts along Main Street begin to glow with lights, window displays, and the unmistakable energy of the holiday season. Behind those windows are not faceless corporations, but neighbors, families, and entrepreneurs who power our local economy year-round. Choosing to shop local during the holidays is more than a seasonal trend—it’s a meaningful investment in the communities we call home.

The Heart of Our Communities Lives on Main Street

Local businesses are the ba

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8602366266?profile=originalVicente Diaz easily saw the benefits of joining Valley Junction's Main Street program.

"You get your name out there, people refer customers to you," said Diaz, 42, who opened the West Des Moines bakery Let Them Eat Cake nearly five years ago. "You definitely get more business."

But getting other Hispanic-owned businesses to join Iowa's Main Street program has been anything but a cakewalk.

Main Street Iowa, like other programs nationwide, has been working to overcome barriers, many of them cultur
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