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In Hollywood's chase for America's new No. 2 demographic -- Latinos -- Carmen Marron stands front and center.

Marron is an upstart director with an improbable rags-to-film-festival-success story that begins in a Phoenix public elementary school where she was a guidance counselor to struggling Hispanic youths.

Witnessing inner-city youngsters bereft of positive models and encouragement eventually led her on a seven-year journey in which she and her husband sunk much of their life savings into a

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