Long recognizing the opportunities that exist with the burgeoning Hispanic market, State Farm continues to over-index when it comes to ad expenditures against Latinos.
State Farm advertising director Ed Gold, pointing out that 4,500 of the insurance company's 18,000 agent offices nationwide are bilingual, said "we didn't need the 2000 or the 2010 Census to tell us that the Hispanic market is growing. Our agents have been telling us they need Hispanic marketing materials to sell their products."
