The Navarro drugstore chain will soon launch its own private label, selling everything from diapers and shampoo to plantain chips and makeup.
The Vida Mía brand will debut this fall at Navarro’s 28 stores in South Florida. But Navarro’s president has ambitions far beyond Miami, where a Cuban entrepreneur opened the first pharmacy 50 years ago. In an attempt to reach the booming Hispanic market in the rest of the country, the company will also sell its Vida Mía products online and through its wh
