As 2026 begins, many professionals are refining their goals, updating their strategies, and deciding where to invest their time. One trend is clear across industries: in-person networking is back—and it’s essential.
While digital platforms make it easy to stay visible, research consistently shows that real career and business opportunities are built through face-to-face relationships. Studies estimate that up to 85% of jobs are filled through networking, and more than 70% of roles are secured through personal connections rather than online applications alone.
Stronger Connections Happen in Real Life
Virtual tools are effective for introductions, but trust is built faster in person. Surveys show that over 90% of professionals believe face-to-face interaction is critical for building long-term professional relationships. In-person conversations allow for nuance, body language, and spontaneous dialogue—elements that simply don’t translate through a screen.
Momentum, Confidence, and Opportunity
Live networking events also help professionals sharpen communication skills, gain confidence, and stay informed about industry trends. Event industry data shows that networking remains the top reason people attend professional events, even as digital options expand. Being in the same room often leads to unplanned conversations, referrals, mentorships, and collaborations that can shape an entire year.
The Best Strategy Is a Balanced One
Online networking helps maintain visibility and reach broader audiences, but in-person networking adds depth and credibility. The most successful professionals use digital platforms to stay connected—and in-person events to strengthen and activate those relationships.
Start 2026 With Intention
As you plan the year ahead, consider how often you’re stepping into rooms where real connections happen. Investing time in face-to-face networking can accelerate career growth, unlock new opportunities, and provide clarity and momentum that lasts well beyond one event.
Sources
- Wave Connect, Networking Statistics 2025
- Go-Beyond.biz, Networking Statistics & Trends
- Bizzabo, The Power of In-Person Events
- Nationwide Marketing Group, Benefits of In-Person Networking
Exhibit City News, Live Events and Career Growth
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