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A half-century ago this week, Dolores Huerta and the United Farm Workers voted to join Larry Itliong and Filipino farmworkers’ in commencing the Delano Grape Strike. Their fight for justice would serve as a catalyst for the Latino civil rights movement and mark the beginning of more widespread acknowledgement of Latinas as movement leaders. But Dolores Huerta was not the first to lead Latinos towards justice, she was simply part of the next generation of Latina leaders in a long lineage of freed

Save for International Women’s Day, it's rare to hear or read anything about the ways in which Latinas have impacted women’s lives both in the U.S. and worldwide. Why is that? Was it decided somewhere along the way that women of color had their own sheroes -- heroines who fought for some odd form of equality that is not, in fact, “for all” but just for them? It sometimes feels like that’s the case.

Yet while Latinas have benefited from all of the hard work and advocacy demonstrated by non-Latina

Latinas in the U.S. are reaching higher than their male counterparts, surpassing them in higher education and working their way to higher level jobs according to statistics by the PEW Research Center and Améredia, a multi-cultural marketing firm. This success is despite the fact that teen pregnancy and poverty continue to pose a problem for the Latino community as a whole.

“In general, I think women are at the forefront of the things that are happening in the Hispanic community,” said Catalina S

Companies that want to sell products and services to Hispanic people need to understand this fast-growing population. Here are some recommendations on how to succeed:

Speaking Spanish isn’t enough: Owners contemplating the Hispanic market need to do more than hire Spanish-speaking employees, said Francisco Valle, a consultant in San Diego who helps companies build business with Hispanic customers.

And it’s not enough to just include Hispanic actors in commercials or advertisements.

“To go after

Hispanic business leaders from across the country have convened at a Houston hotel for the U.S. Hispanic Chamber of Commerce 2015 National Convention, which will run through Tuesday.

In addition to networking, it’s an opportunity to hear from prominent CEOs, including Tom Greco at Frito-Lay North America and Manolo Sánchez at BBVA Compass, and politicians including presidential hopeful Jeb Bush. About 6,000 people are expected to attend.

In advance of the convention, chamber CEO and President Ja

Few would deny that our nation’s economy has picked up.

The housing market has gained traction, gasoline prices are falling and more people are landing jobs, although work is still hard to come by for some.

But if you’re willing to think a little outside the box, employment opportunities are out there, according to a recent article in Kiplinger. And we’re not talking about a Realtor who suddenly gets the urge to sell insurance.

No, we’re going further afield than that.

How about a professional s

Heart disease is the leading cause of death in the United States overall, but a new report finds that cancer remains the number one killer of U.S. Hispanics.

Hispanics now make up over 17 percent of the U.S. population, according to the U.S. Census Bureau. In a new report, the American Cancer Society predicts that nearly 126,000 new cancers will be diagnosed among Hispanics this year and an estimated 38,000 will die from the disease.

Although overall cancer rates are 20 percent lower among Hispa

When NxStage Medical Inc. realized Spanish-speaking people made up 15 percent of the market for its home kidney dialysis equipment, the company created a website and brochures printed in Spanish.

NxStage, which started its marketing campaign to Hispanics a year ago, has also increased its staff of Spanish-speaking customer service agents.

"If we're doing our job in the community, 15 to 20 percent of our growth would come from the Hispanic population," says Jeff Burbank, CEO of the Lawrence, Mass

Networking is one of those things we all know we need to do, but never get around to because we’re too busy doing other things. Too busy building our customer base, enhancing our brand, winning more business … but the funny thing is, networking is the route to all of these things. So we don’t put it off because we’re too busy to network, but because we’re nervous.

Walking into a room full of people and making conversation with strangers is always difficult, so of course you’re going to feel a li

While small business loan applications submitted by Latino entrepreneurs grew 18% in the past year, Latino business owners face significant hurdles in securing financing. They still lag behind in the necessary factors needed to secure financing such as annual revenue, credit scores, age of business and operating expenses.

A study released today by Biz2Credit that analyzed the financial performance of more than 1,000 Latino-owned businesses with less than 250 employees and less than $10 million i

In May, the first national study on Hispanics and their health was released by the U.S. Centers for Disease Control and Prevention (CDC).The surprising results showed that Hispanics are generally healthier and have a longer life expectancy than non-Hispanic whites, though we do have some areas to grow in.

"Although Hispanics have lower overall drinking rates compared with white non-Hispanics, when they do drink, on average they have higher rates of binge drinking," says Dr. Ken Dominguez, a medi

Chicago, IL — The Boy Scouts of America (BSA) is inviting families across Chicagoland, Northwest Indiana and Southern Wisconsin to register for Scouting on September 17th at an elementary school near them and receive a free model rocket they’ll get to launch at events throughout the region a few weeks later.

The “Blast into Scouting” campaign is aimed at introducing families to the BSA’s positive and fun-focused program called Cub Scouts, which is open to boys in first through fifth grade. In

A Hispanic entrepreneur with humble beginnings has taken the helm as CEO of United Airlines after the head of the airline company was forced to resign on Tuesday.

Oscar Muñoz, a railroad executive and head of United's audit committee, is a trailblazing executive who has twice been named as "100 Most Influential Hispanics" by Hispanic Business magazine.

The California native is the oldest of nine children and has said that he pushed for all siblings to attend and graduate college. Muñoz graduated

In 2011, I stressed that mobile was a must for reaching U.S. Hispanics. Back then, few brands were proactively targeting U.S. Hispanics on their mobile devices despite the growing evidence that Hispanics were becoming mobile first consumers.

Today, a mobile strategy is an essential component of any marketing plan striving to connect with the 55 million Hispanics in the U.S. that spend over $1.5 trillion per year.

Here’s why:

1. U.S. Hispanics are mobile dominant

Relative to the general market, U

Now's the time to focus your efforts.

Recruiting picks up in the fall. Employers are back from vacation mode. They see their end-of-year targets and if they are behind, they have to hire now to hit goal. They have three quarters’ worth of budget data, and if there is salary money still to be allocated, they have to hire now or possibly lose the headcount in the next year. So there are multiple reasons why the fall is a great time to prioritize your job search activity if you’ve slacked off or go

White or Asian men are the typical employees in major US technology firms, and this has changed little since the first wave of "diversity reporting" last year.

Workforce data provided by companies was global regarding gender and limited to the United States regarding ethnicity.
GOOGLE was overall 70 percent male in January 2015, a make-up unchanged from the previous year. When it came to purely technology jobs, the percentage of men rose to 82.

Some 60 percent of Google employees were white, whi

Women, blacks, Asians and Hispanics have built up substantial positions as business owners in several sectors of the U.S. economy. But based on revenue, those businesses are on average considerably smaller than white- or male-owned firms, according to a Pew Research Center analysis of recently released data from the U.S. Census Bureau.

Overall, men owned more than half of the nation’s 27.6 million firms in 2012, according to preliminary results from the Survey of Business Owners, and women owned

Have you put your job search on hold for the summer? As kids return to school and hiring managers end their vacations, it's time to get your hunt into high gear. Here are six things you should be doing, especially at this time of year:

1. Treat every day as a new opportunity for a fresh start. If you are looking backward with a tinge of guilt for sitting at the beach when you know you could have been working more productively to advance your career, give yourself permission to let it go. Recogni

Networking is a critical and noteworthy skill that is overlooked by many professionals until they are seeking another job. ButWaiting until you want to change jobs or have been laid off is often too late, and many of your contacts, whether they are ones you met in person or online through LinkedIn or Facebook, might take offense.

Viewing networking as a reciprocal relationship is paramount, because individuals need to offer insight or provide contacts in their network to others instead of relyin

If the U.S. Hispanic market were its own country, the nation would rank as the 13th largest global economy, said Emmanuel Laroche, vice-president of marketing and consumer insights, North America, for Symrise, Inc., Teterboro, N.J.

Mr. Laroche served as the leadoff presenter at the 2015 “Sabor in America,” a symposium sponsored by Symrise to offer insights into the Latino influence in food and beverage markets. The event was held in July to coincide with the Institute of Food Technologists’ annu