The popular image of the entrepreneur as highly independent and self-reliant has been romanticised to the point where you could be forgiven for thinking of them as a type of superhuman. The problem with this generalisation, however, is that most of them are just ordinary people with a big idea, and the notion that they never turn to others for help and reassurance is simply not the case.
While an independent spirit, confidence and a thick skin are essential components of any successful entrepre
About an hour south of Silicon Valley in a classroom at Hartnell Community College, Daniel Diaz and Brian De Anda stand at a whiteboard mapping out ideas on how to reduce the size of a mobile app their team is building.
This isn't a class, and the app they're building an informational guide for a drug rehab center isn't even a school project. But this is what it takes to have a chance at an elite summer internship, says Daniel Diaz.
"What you are taught at school is not enough," Diaz says, "esp
Eighteen years is a classic indicator of validity in America. It's a rite of passage into adulthood, marking a new level of freedom and influence in our society.
So when one million Hispanics are projected to turn 18 in this year, that's a critical mass - at a critical age - that should not be overlooked. Their influence will transcend all aspects of American life, across culture, business and politics.
Culture
Hispanic Millennials are natural trendsetters and early adopters across American cul
If you've been waiting for the economy to improve before switching jobs, you may be feeling that now is a good time to make the leap. Last week I provided counsel for reviewing that decision, to ensure you're not leaving a job that can be improved.
This week I'll continue the theme, with tips for conducting a job hunt while you're still employed. But first, let me address a myth I frequently hear, that employers prefer to hire someone who is currently employed.
To be honest, I simply haven't se
Hispanics work harder to secure their financial futures, compared to the general population, according to a MassMutual survey.
Hispanics are more invested in their financial future compared to the general population, with 61% leaving the well-being of their finances up to chance, versus 65% of the general population. The survey from Massachusetts Mutual Life Insurance Company revealed that 42% of Hispanics are likely to carefully research and plan every detail of their retirement, and 38% are l
There comes a time when the word "minority" loses its context, where one group surpasses its status in population and influence, crossing over into a new mainstream community of Americans.
When I first arrived in Silicon Valley to work for Apple in the 1980s, I felt like a minority. I entered a world with circles of influence that looked and felt foreign to me.
When it came time to start my own technology company, I didn't choose Silicon Valley. I chose Miami, because of its rich Hispanic herit
U.S. Hispanic consumers continue to grow in numbers. And as predicted, they aren’t shy about flexing their spending muscle. One group in particular, Affluent Hispanics, whose earnings top $100K+ per year, are really tipping the scale. While they currently only represent about 12.2% of Hispanic earners, they punch above their weight as compared to non-Hispanic Affluents when it comes to contributing to overall spending. READ MORE AT MEDIAPOST
9 New Year's Resolutions every Marketer targeting the Hispanic population should make. As compiled by Portada's Editorial Team. 9 key themes brand marketers should take into account to propel their Hispanic Marketing forward in 2015.
1. Be aware that Immigration Reform substantially increases your Market
President Obama's executive order late last year, de facto increased the documented Hispanic population in the U.S. by almost 5 million consumers. Over the last few years, The Hispanic populati
Read bios of Feature Guests for the Professionals in STEM Networking Forum, Wednesday January 14 at Vertigo Sky Lounge Chicago.
Moderator
Maricela Vazquez, Meteorologist, Telemundo Chicago
Maricela joined the Telemundo Team in January 2011; she is the first and only Spanish speaking Latina Meteorologist in Chicago Spanish Media. Ms. Vazquez is a member of the American Meteorological Society and the National Weather Association, two of the most recognized organizations for weather.
Maricela is
St. Augustine College announces open registration for the spring semester, which starts January 26, 2015. St Augustine will also host Open Houses on Thursdays, January 15th and 22nd from 9am to 7pm at all of its locations (Chicago: 1345 W. Argyle, 3255 W. Armitage, 2610 W. 25th Place, 11000 S. Ewing. Aurora: 841 N. Lake St, Aurora, IL.) These Open Houses are open to prospective students, their friends, and families.
The Open House will give everyone the opportunity to meet with Admissions Couns
2014 was a great year for business and with 2015 around the corner, things are only going to get better. One of the best ways to get out there and expand your business or enhance your career is to network. If you’re in a large city, there are a whole host of networking events that range from the super general to career specific where you can meet everyone from entrepreneurs to business owners to those with the power of referral.
There are however some basics when it comes to attending a network
As the New Year starts, there are many lessons companies have learned from marketing to Hispanics during 2014.
For starters, the old way of thinking, "I always did it this way" or "Hispanics are part of my general marketing efforts," proved to be unproductive, limiting company growth, sales and return on investment.
And that turned out to be a big wake-up call to many companies.
The market has changed. Millennials — anyone born in the U.S. between the early 1980s to the early 2000s (ages 13 to
Growing up in north Denver, Keith Villa would frequent Mexican restaurants with his family and enjoy a creamy, sweet, rice-based drink brought to the table in what looked like a metal cocktail shaker.
This milky, cinnamon-spiked, non-alcoholic concoction was Horchata, a staple of Latin America. Like so many things of childhood, Villa drank it in happily — but it didn’t leave a particular impression.
Much more recently, the Blue Moon Brewing Co. founder and head brewmaster was researching beer i
For millennials, jobs in the highest reaches of tech are among the most coveted. For Latino millennials, they sometimes seem unobtainable.
The numbers don't lie. At Google, Twitter, and Facebook, Latino employees make up between 2 percent and 3 percent of their respective workforce. These abysmal numbers are standard also throughout Silicon Valley, where overall only 3 percent of workers are Latino.
However, while few and far between, there are Latinos with dream jobs at top tech companies and
Does the thought of entering a crowded room filled with strangers make your palms sweat?
Networking is a fear many people share. Some would even say it’s one of the scariest steps of finding a job. Whether it’s getting freaked out by small talk or the fear of forgetting someone’s name, networking can be a scary thing to do.
If you’re feeling spooked by networking this month, here are some tips that can help you become a fearless networker. READ MORE AT BUSINESS2COMMUNITY
The employment market is the strongest it's been in six years. Here's how to boost the odds you'll find the job you want in 2015.
New year, new job. That’s the mantra for many workers as 2015 kicks off. According to a survey by career management experts Right Management, 86% of workers in North America say they plan to actively look for a new job this year. That’s up from 83% last year and just 60% at the peak of the recession in 2009.
Buoyed by a rapidly improving job market and strong economy
Geoscape, the leading market intelligence company focused on new mainstream consumers and businesses, reported today that over 993,000 Hispanics within the United States will turn age 18 in calendar year 2015; a monthly average of about 83,000. Hispanics will account for nearly 23 percent of all persons turning 18 within the United States.
This total represents a compelling fact that emphasizes the growing importance of the US Hispanic market as both consumers and potential new voters. Hispanic
The Latino community in the United States is prepared to welcome the New Year. It’s time to remember the traditions, rituals and customs that arrived from different places to take root amongst us Latinos living in the U.S.
Here are the seven most popular New Year’s Eve traditions practiced by Latinos all over the world.
1) The Tradition of the 12 Grapes
This is the most famous, extended and accepted tradition or ritual to welcome the New Year. There are many Hispanic, Latino and Latin American
Houston's iconic and overwhelmingly Hispanic East End is currently looking to protect its historic and cultural legacy through a number of revitalization projects and urban improvements.
A few minutes from downtown and several miles from the Port of Houston, the East End was, since the early 20th century, a point of relocation for Germans, Italians and Mexican-Americans.
Nearby are two of the oldest Latino neighborhoods in the city, Magnolia Park and Second Ward.
The East End population tops 80
Many companies still are struggling on how to reach the Hispanic market effectively and efficiently.
Some marketing executives still are not proactive enough to engage with this influential demographic, even though Hispanics will represent one in five Americans by 2020.
Some feel this audience is too complicated, so it may generate more work for them. Others feel that as their sales go down, they need to improve their performance in the general market first, in order to expand to other markets.
