LinkedIn. Facebook. Twitter. All the social media sites. Who needs old-fashioned face-to-face networking?
Maybe a lot of us, according to two highly successful entrepreneurs: Lillian Bjorseth, president of Duoforce Enterprises Inc., Lisle; and Pat Palmer, CEO, Marketplace Partners LLC, a Rolling Meadows consulting and marketing services firm.
For both, establishing trust with your connections is key. For both, that's pretty much traditional networking.
Context first:
• Bjorseth, who teaches peo
In the 1980s, Baby Boomers in general were conspicuous consumers. We spent lavishly to demonstrate the amount of money we made (or wish we made). Consumers didn’t purchase sale merchandise. Sale merchandise symbolically meant you couldn’t afford to pay full price.
The 2008 recession taught consumers and Baby Boomers in particular that saving money is a powerful and important concept. Purchase merchandise on sale can be wiser than paying full price. Throughout this wake up call, many mass market
Mayor Julian Castro urged Mexican business owners in San Antonio to continue to build business "bridges" between the city and Mexico as San Antonio strives to become the third large U.S. gateway to Latin America, after Los Angeles and Miami.
"Our economic destinies are linked," Castro told 178 people attending a breakfast meeting of the Asociacion de Empresarios Mexicanos -- a group of Mexican businesspeople living here -- at the Club at Sonterra. "What benefits Mexico benefits San Antonio. ...
Leave it to Disney to create “The Quinceañera Princess.”
The keepers of “the happiest place on earth” are trying to make quinceañeras even happier than they have ever been.
They have created an elegant line of quinceañera gowns inspired by the personality, style and stories of Disney’s iconic princess characters, from Cinderella and Snow White to Ariel and Belle.
“We treat our daughter like a princess who has every Disney princess doll there is,” says Los Angeles businessman Jaime Garibay. “So
The last time Diane Lerma's family needed a new vehicle, she walked into the dealership without her husband, picked out the car she wanted and bought it on her own credit.
“I had my heart set on a Nissan Altima, so one Saturday I picked up my mother and ... I walked into the dealership and bought it. I had been saving anyway — I think I put half down and everything just worked out,” said Lerma, a reading instructor at Palo Alto College and the mother of two children.
Lerma is just one of the 86
The world’s biggest consumer goods companies are applying lessons from Latin America to their sales strategies in the US, as they try to woo the country’s 53m Hispanic consumers, whose spending power now tops $1tn.
Products ranging from Clorox bleach to Kimberly-Clark’s Huggies nappies and Nestlé hot chocolate are now being tailored to Hispanic tastes using knowledge the companies have gleaned in Mexico and elsewhere.
Hispanic people are the US’s largest ethnic minority, accounting for 17 per c
Industry insiders are calling the Spanish-language film “Instructions Not Included” this season’s big surprise hit, the movie that snuck up on everyone. It’s not such a big surprise to some parts of the American population, though.
The comedy-drama directed by Eugenio Derbez that opened last Friday marks the biggest opening ever for a Spanish-language film in North America. The film took in $10 million and ranked fifth at the box office, even though it only screened in a fraction of the number
Hispanics represent one of the fastest-growing segments of the US population. According to the 2010 Census, the Hispanic population grew 43% since the 2000 Census. In 2010, there were nearly 50.5 million Hispanics in the US, and they comprised 16.3% of the total US population up from 12.5% in 2000.
Consequently, any baking and snack food company would like to see these consumers making repeat purchases of its products. But what are the most effective ways to reach these consumers, and how can y
Hispanic consumers are projected to comprise 30 percent of the population by 2060, but new research has revealed it will be Hispanic women, not Hispanic men, who will drive the purchasing decisions in these households.
Released on August 1, Nielsen's "Latina Power Shift" report found that Latinas will be the primary influencers of consumption among all demographics across a number of key categories: banking, cosmetics, household products, media and real estate, and provided data to support the
With a century-old heritage, JCPenney needs a miracle to ensure that it will be around for the next 10 years. The entire industry is watching to see what their next move will be, and all eyes are focused on what ad campaign the new agency of record, Y&R, will produce for the big broadcast reveal.
But this strategy may be missing a crucial element that could be the key to a successful turnaround -- JCPenney needs to reach Hispanic women. And while producing a successful television advertising ca
Things are changing quickly in the mobile space, and one group of consumers is adapting faster than others. New data just out from Jumptap indicates Hispanic consumers are one of the fastest adopting groups in the mobile space.
According to the Jumptap July MobileSTAT report Hispanics, who are the fastest growing minority in the US, and the report underlines how brands might use mobile to better engage this group.
One of the first ways: don't put all your mobile eggs in Apple's basket. That's b
Telemundo Chicago announced today that Edna Schmidt has been named co-anchor for “Noticiero Telemundo Chicago” 5pm and 10 pm editions, effective immediately. Edna brings more than 20 years of journalistic experience, in-depth reporting and professionalism to the award winning news team. She will join co-anchor Alfonso Gutiérrez, sports anchor Oscar Guzmán, Meteorologist Maricela Vázquez and a dynamic team of reporters including Alba Mendiola, María Elena Ponticiello, Cesar Rodríguez and newly a
Gaby Ramos, 21, decided to move away for college against her parents’ wishes. “Having a Hispanic family, you’re expected to stay home until you get married. I knew my parents would freak out. They didn’t understand why I needed to move out.”
Ramos, who is from Chicago, attends St. Xavier University on the south side of the city. She says she could have commuted to college like her brother, but felt that she needed to become independent. To ease her parent’s anxiety, however, she compromised by
Hispanic household spending outpaced other ethnicities by more than 20 percent from 2003-2011, according to a study by Geoscape.
The Geoscape Back-to-School Spending Study explored back-to-school buying habits of U.S. consumers, segmented by ethnicity, and was compiled from data collected by the U.S. Census, the U.S. Labor Department and the Geoscape 2013 American Marketscape DataStream report.
The report's other findings show that spending by Asian Americans and African Americans is also risin
On a recent Sunday, Spanish-speaking families swarmed the Panorama Mall here in the outskirts of Los Angeles for an afternoon of Latino entertainment.
"We come for the mariachi, then we eat something and go shopping," said Gloria Mesina, visiting the mall with her daughter, Viviana, and her granddaughter, Brisa.
That is music to the ears of José Legaspi, a real-estate broker who joined forces with the mall's owner, Macerich Co., MAC -2.03% to revitalize the shopping center by targeting Hispanic
They’ve got the power: Hispanic women are a new power factor not only for the Latino community but also for the U.S. economy, according a new report released today by Nielsen.
The report shows the increasing influence of Latinas in the U.S. because of their will to improve their educational pursuits and career development.
Latinas are outpacing Latino males and continue to be overwhelmingly the decision-makers in household spending. But not only that: Hispanic women have surpassed the proportio
Meet Pamela Maria Wright — the "contemporary Latina consumer." She has two kids — Nico and Rita — whom she hopes will be bilingual, as she is. She's a tech-savvy working professional with a master's degree, but she's also very traditional and family-oriented. (While I was visiting her home, her father showed up for a surprise visit. "How much more Latino can you get?" Wright asked.)
Wright not only consumes her media in English and Spanish, she also buys groceries biculturally. She'll hit up Wh
The federal government is notorious for missing its goal of awarding 23 percent of contracts to small businesses, a target that Washington has missed for at least seven straight years. The government also sets targets for granting contracts to businesses owned by women, minorities, service-disabled veterans, and firms located in disadvantaged neighborhoods. Some agencies are better than others at hitting these goals, but on the whole, the results aren’t very inspiring.
Danielle Ivory’s story in
As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet. This number jumped 7.5% from late 2012 when two-thirds (67%) of adults used social sites. So, how far have we come? Well, back in 2005 just 8% of adults used social networking sites:
This number skews slightly toward women as 74% of online American women use networking sites versus the 70% of men. The Hispanic demographic leads the way in social networking wi
There is no one more hashtag happy or "Like" giddy than the average Hispanic online.
Hispanics are the most active group on social media networking sites, according to a new Pew Report, reinforcing the importance of this young demographic to the future of mobile advertisers, web-sites, and apps.
According to the survey, 80 percent of Hispanic adults in the U.S. use social media, that's more than whites (70 percent) and African Americans (75 percent).
The survey shows an increase from 72 percent
