Lou Sandoval is co-founder/co-owner of Karma Yacht Sales, the Lake Michigan Beneteau dealership based in Chicago. It’s a full-service dealership offering new-boat sales, brokerage and service.
Sandoval, 48, is on the board of the Yacht Brokers Association of America and he is vice chairman of the diversity committee of the Recreational Boating Leadership Council. He is a board member at the Chicago Yacht Club and chairman of the venerable Chicago Yacht Club Race to Mackinac.
Growing up on the S
Marketers see the potential to grow their brands through targeting the Hispanic demographic, but stressed that the focus can’t be solely on soccer, but must include other sports, depending on the geographic region. During a discussion at the 2013 Intersport Activation Summit entitled, “The Shifting Paradigm of Hispanic Sports Marketing and Sponsorship Activation,” panelists talked about not only appealing to the Hispanic market, but also knowing the market. The panel was moderated by Michael Ro
As part of its Thought Leadership strategy to provide in-depth understanding of the diversity of the Hispanic market, AHAA: The Voice of Hispanic Marketing explores the Upscale Latino segment as part of its research series released during the AHAA 2013 Conference. The study revealed that this viable and sophisticated market boasts 40 percent of Hispanic Spending Power, lives in a world of cultural duality, and provides lifetime value and upside opportunities for many high-end and luxury brands.
The White House, in conjunction with the U.S. Hispanic Chamber of Commerce, hosted the country’s top Hispanic business leaders on Wednesday for the first-ever “Hispanic Business Leaders Forum” to discuss jobs and economic topics, specifically the role Latino communities play in the economy.
The event was attended by high level administration officials including Treasury Secretary Jack Lew; Cecilia Munoz, director of the White House Domestic Policy Council; Todd Park, U.S. chief technology offic
The profile of Target's customers is changing as the nation's Latino population surges.
"Digitally connected, time-pressured, savvy moms who are increasingly Hispanic" is how Target CEO Gregg Steinhafel describes the retailer's typical customer.
Target wants to retain other key customer groups, from millennials to aging Baby Boomers. But Steinhafel said Hispanics are a critical market for the company. They are the biggest and fastest growing minority group in the U.S, comprised of Latin American i
The under-representation of Hispanic girls in science, technology, engineering and mathematics careers is a challenge being tackled locally.
#Community partners, like Whitman College and the local chapter of the American Association of University Women, are supporting the Garrison Middle School Space Project.
#Answering why Latinas are lacking in STEM fields is trickier to explain.
#“Just in general, girls don’t choose math and science, and Latina girls really don’t,” said Diana Erickson, forme
As a child, I don’t remember having a conversation with either of my parents about finances. The handful of lessons came from watching my parents. I was seven when they bought our first home for $80,000. It was a very modest two-bedroom on a small acreage. I know my father wanted something he could pay off in a few years. He wasn’t a fan of owing money for a long period of time. I also remember him putting a huge down payment on a Custom Craft van for our annual road trips and paying it off qui
"Jenny from the Block" wants the block to buy Verizon phones from her.
Singer and actress Jennifer Lopez on Wednesday announced she's opening a chain of 15 cellphone stores and a website under the Viva Movil brand. The aim is to sell Verizon phones and services to Latinos.
The first store will open in New York on June 15, with others following in Los Angeles and Miami. The stores will have bilingual staff and provide a "culturally relevant shopping experience," Viva Movil said.
Viva Movil will
A leased space can say a lot about a business. Leases are done to attract a labor pool, set a company image, save on the bottom line, or a number of other reasons that set the course for a business. We work with you to implement that vision and provide advice and recommendations that will add value and make your real estate a competitive advantage.
Here are a few ways we can support your real estate move:
Clarity. Are you growing? Contracting? Changing the type of real estate needed? What will y
A new report released by Social Lens Research and MocoSpace, Latinos on the Road: A Mobile and Social Ride Study, found that when it comes to planning road trips, Latinos heavily rely on their mobile phones and social media networks. The online survey found that during every stage of planning for a road trip, Latinos are using mobile phones and seeking more relevant location-based deals, rewards programs and mobile accessible travel content to assist with their trip planning.
“The study indicat
Latino high school graduates are enrolling in college at an all-time high and, for the first time, at a rate comparable to that of their white peers.
A record 69 percent of Latino students enrolled in college after their 2012 high school graduation, according to a new report by the Pew Hispanic Center. Overall, 66 percent of all 2012 high school graduates immediately enrolled in college, but Latinos did so at higher rates than whites (67 percent) and blacks (63 percent), according to preliminar
ONE in six Americans is Hispanic. In politics, ignoring the Latino vote is suicidal, which is why the Republican Party is at last getting serious about immigration reform. In business, ignoring Latino tastes is equally daft, which is why American firms are at last getting serious about pursuing the Hispanic dollar.
Between 2000 and 2010 Latino buying power more than doubled (see chart), says the Selig Centre for Economic Growth. Mitt Romney’s drubbing by Hispanic voters last year was a wake-up
Disney Consumer Products launched a line of dresses called the Disney Royal Ball collection, which is the first-ever line of Quinceanera gowns inspired by the stories of the Disney Princess characters.
Quinceañera, which means one who is 15, also is called fiesta de quince años, fiesta de quinceañera, quince años or simply quince. It is the coming-of-age celebration for a Latina who is turning 15. Latin American cultures take part in this tradition, which is growing dramatically.
In 2012, Las V
Hi Dear All
I'm Marcio Dupont, industrial designer with a Mexican-Brazilian citizenship.
I'm in Chicago for a couple of months and looking for a permanent job position in the field of design as designer - sustainable design expert and / or academic.
Please visit my linkedin at: br.linkedin.com/in/marciodupont/ and let me know of any possible opportunity.
Thanks!
Univision unveiled 30 new shows today in advance of its formal upfront presentation to advertisers in New York next Tuesday. They include a new telenovela from Televisa called "The Storm" that will air on the main Univision network and an adaptation of AMC’s critically acclaimed hit "Breaking Bad" that will air on sister network Unimas, which targets younger Hispanic males.
Speaking to reporters on a teleconference call Friday afternoon, Randy Falco, president and CEO of Univision Communication
Celebrity advocates are common on Capitol Hill, but actress Eva Longoria was more than just a pretty face at a Senate hearing on "Strengthening the Entrepreneurial Ecosystem for Minority Women."
The "Desperate Housewives" star not only is an entrepreneur herself -- Longoria owns two restaurants and manages her own production company -- she's also launched a foundation to help other Latinas start and grow their own businesses.
Witness: Eva Longoria, owner of Beso and SHe restaurants, manager of
Downstairs at CVS earlier this afternoon, I caught sight of a magazine I'd never seen before: Cosmopolitan for Latinas.
It's a great example of the kind of economic benefits of immigration that restrictionist studies tend to ignore. The American economy is mostly composed of people making things and doing things for other people. More people means more customers. And a person living in Arizona is a better customer for a U.S.-based producer than a person living in Guatemala for two reasons. One
There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage.
Marketers looking for a massive demographic embracing this shifting landscape needs look no further than U.S. Hispanics. A community 52 million strong, representing 17 percent of all Americans, Hispanics are a marketer's dream: digitally savvy, young and socially connected.
Indeed, it's no secret that Hispanics are tech-forward. Digitally,
The growing influence of Hispanics is front and center at “upfront week,” an annual event where media companies try to interest advertisers.
According to the New York Times, companies that feature online entertainment have been increasing their appeal to Hispanic audiences as a way to increase revenue.
Cesar Conde of Univision told the Times that, “everything we’re thinking about, we’re thinking about with our digital hat on.” READ MORE
Alma Molina is a 27-year-old recent Ivy League graduate and self-employed entrepreneur.
She’s also uninsured.
"I'm just hoping I don't catch a cold," Molina said. She is a first generation Hispanic-American and she feels it is her job to explain the 2,700-page Affordable Care Act, also referred to as ACA or “Obamacare,” to her family, including her also self-employed mother.
Molina lost her health insurance two months ago, after the politician she was working for lost his re-election campaign.
