According to the U.S. Census Bureau, the Hispanic demographic represents a full 16% of the total U.S. population, and is growing more than three times the rate of other ethnic groups. For retailers, it’s a consumer segment that presents tremendous opportunities in the area of health and wellness.
Hispanic consumers need some guidance. Statistics compiled by The NPD Group for its new benchmark It’s Mealtime with U.S. Hispanics study found that more than 70% of Spanish language-dominant adults are