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Marketing Wellness to Hispanics

8602383300?profile=originalAccording to the U.S. Census Bureau, the Hispanic demographic represents a full 16% of the total U.S. population, and is growing more than three times the rate of other ethnic groups. For retailers, it’s a consumer segment that presents tremendous opportunities in the area of health and wellness.

Hispanic consumers need some guidance. Statistics compiled by The NPD Group for its new benchmark It’s Mealtime with U.S. Hispanics study found that more than 70% of Spanish language-dominant adults are

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8602386078?profile=originalIn October we celebrate the National Breast Cancer Awareness Month. Are there any reasons to observe it? The answer is a definitive “yes.”

Since 1990, the death rate from breast cancer has been declining. The research, funded mostly by the National Cancer Institute (NCI), have improved our understanding of breast cancer and have produced more effective treatments.

The outlook for U.S. Hispanic women is mixed. Although Hispanics are less likely to develop breast cancer than non-Hispanic white wom

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8602385294?profile=originalThe U.S. unemployment rate for Latinos fell to 9.9 percent in September, the lowest jobless rate in nearly four years, and the lowest level since President Barack Obama first took office.

Latino unemployment has hit a 45 month low as September marks the first time the Latino jobless rate has fallen below 10 percent since December of 2008, when it was 9.4 percent.

The number of unemployed Hispanics has dropped by nearly 20 percent since the number of unemployed Latinos hit its peak at over 3 mill

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8602381252?profile=originalAs we celebrate the final week of Hispanic Heritage Month, the American Latino Heritage Fund (ALHF) of the National Park Foundation, the official charity of America's national parks, today proudly joined the President of the United States Barack Obama, Secretary of the Interior Ken Salazar and National Park Service Director Jon Jarvis, in establishing the Cesar E. Chavez National Monument as an official park of the National Park System. Located within the property known as Nuestra Senora Reina d

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Steep declines in Hispanic birth rates and a new low in teen births, according to a new government report released Wednesday.

U.S. births fell for the fourth year in a row, with experts calling it more proof that the weak economy has continued to dampen enthusiasm for having children.

Hispanics have been disproportionately affected by the flagging economy, experts say, and teen birth rates have been falling for 20 years.

But there may be a silver lining: The decline in 2011 was just 1 percent —

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President Obama and Mitt Romney are both playing pander bear with the Hispanic vote as they prepare for their first debate tonight. It’s so transparent that it borders on insulting.

Obama’s pandering is perhaps the more egregious. He has 70 percent of the Hispanic vote, according to a CNN poll this week. Those voters likely feel they have nowhere to go, but even they have to admit he didn’t do much to move the needle on immigration reform in his first term in office, an issue close to the heart

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8602384297?profile=originalThe value of partnering with local Hispanic chambers of commerce is that they can open doors for your business’ marketing campaign to Hispanic consumers.

A big mistake companies make is asking Hispanic consumers for their business before establishing friendly relationships within the Hispanic community.

Latinos can be loyal business associates and customers of companies they respect, trust and consider friends. Establishing this relationship takes time, and -- most important -- showing up. Your

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8602380096?profile=originalLatinos make up the largest group of minority students enrolled for the academic term beginning this autumn at the University of Southern California, the school said Thursday.

Out of more than 46,000 applications, 3,021 students were admitted, of whom 21 percent are members of minorities, more than half of them Hispanics.

USC's dean of admissions, Timothy Brunold, said that about 90 percent of incoming students were in the top 10 percent of their high school classes with an average GPA of 3.70.

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8602379883?profile=originalA coalition of 30 national Latino organizations is still waiting for an apology from Kennedy Center President Michael Kaiser after he swore at a prominent Hispanic leader.

Kaiser allegedly cursed out Felix Sanchez, the chairman for the National Hispanic Foundation for the Arts. Kaiser has since said that he regretted using ?strong language? during the tense telephone conversation.

?There is no excuse for Mr. Kaiser?s outburst and it should not and cannot be tolerated,? Janet Murguia, President a

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Why Latinos are key in election

8602379492?profile=originalWe start with the obvious question: Why do the media, political observers and presidential campaigns spend so much time talking about the Latino vote?

Many Americans resent the implication that some votes are more important or have more impact than others. (No one is saying that's the case.)

Still, why don't we talk with equal enthusiasm about voting by African-Americans or white evangelicals or left-handed senior citizens who live in Rhode Island? READ MORE

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8602378890?profile=originalAs part of its efforts to promote equity in health and health care, the Aetna Foundation, the philanthropic arm of Aetna (NYS: AET) , has bestowed a $130,000 grant on the New York-based Hispanic Federation. The funds will be used to launch the organization's pilot program that will engage Brooklyn teenagers in the drive to improve Latino health outcomes and reduce health disparities in the North Brooklyn community of South Williamsburg.

The initiative, called Youth Health Explorers, will train 3

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8602383686?profile=originalCandidate Barack Obama made this promise to Univision anchorman Jorge Ramos in May 2008:

"What I can guarantee is that we will have in the first year an immigration bill that I strongly support and that I'm promoting. And I want to move that forward as quickly as possible."

Didn't happen. When Ramos interviewed Obama on Thursday, he brought up "the Obama promise." "At the beginning of your (presidency)," Ramos said, "you had control of both chambers of Congress, and yet you did not introduce imm

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CEOs urge more focus on Latino consumers

8602384078?profile=originalFrom concert coverage to seats on the corporate board, Latinos are not getting the kind of representation they deserve, according to several chief executives of Fortune 500 companies.

When Mexican rock band Mana surpassed Britney Spears' record for the most sold-out shows at Staples Center, few media outlets in Los Angeles covered it.

Timothy J. Leiweke, president and chief executive of sports and entertainment firm AEG, believes that was a mistake considering that Latinos are making up a greate

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City grows in businesses owned by Hispanics

8602378670?profile=originalERICK GARCIA Hernandez moved his tire shop to 902 Hardy St. from Laurel because he thought it would be good for his business.

The move was at the advice of a friend.

Five months ago, he opened his doors, and things have been busy.

"My friend said Hardy Street was a pretty good spot. Right now, things are going good," said Hernandez, whose business sells new and used tires and rims, repairs brakes and flat tires, and offers other services.

"A lot of people know me. Things are all right."

Hernande

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8602385656?profile=originalFor the better part of a decade, Vamos Marketing was everything Frank Garza hoped it would be.

He'd started small, in 2003, launching his fledgling promotional products firm shortly after completing a dual undergraduate-graduate degree program at the University of Texas. As he cobbled together an increasingly diverse list of clients around Central Texas, his business started rolling. He brought on a full-time employee, freeing him up to focus on clients.

He started to think about building a sale

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Why Latina Women Are Shunning Mitt Romney

8602371060?profile=originalMitt Romney's struggles in earning Latino support have been well-documented throughout the campaign. But what gets less attention is the drastic gap in support for Romney and President Barack Obama among Latina women.

According to a tracking poll from the firm Latino Decisions, Latina women prefer Obama to Romney by an astounding 53-point gap.

Romney has spent considerable campaign resources trying to improve his image with Latino voters, including a recent round of Spanish language ads that air

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8602384897?profile=originalSeptember 20, 2012 – HispanicPro and the Hispanic Professionals of Greater Milwaukee (HPGM), announce a new partnership to cross promote networking and business opportunities between Chicago and Milwaukee professional Latinos. “Both networks stand to benefit from expanding connections across state lines while sharing resources for the professional development of its members”, stated Alfonso Barrera, founder of HispanicPro.

This partnership aims to promote, develop, and inform our members of grea

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8602382665?profile=originalTo say that Hispanic consumers play an important role in the US economy is an understatement. According to the Pew Hispanic Center, Hispanics represent the majority of the population growth in 33 states. The 2010 Census documents 38.7 million Hispanics in 33 states (http://pewresearch.org/pubs/1928/census-hispanic-count-compared-with-estimates) .

This consumer group provides a valuable source of richness to our culture, source of employment to businesses and income to retailers. In order to succ

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Segregation Prominent in Schools, Study Finds

8602379072?profile=originalThe United States is increasingly a multiracial society, with white students accounting for just over half of all students in public schools, down from four-fifths in 1970.

Yet whites are still largely concentrated in schools with other whites, leaving the largest minority groups — black and Latino students — isolated in classrooms, according to a new analysis of Department of Education data.

The report showed that segregation is not limited to race: blacks and Latinos are twice as likely as whi

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8602384476?profile=originalLittle in the nation’s annual tabulation of disadvantage released by the Census Bureau last week can be described as encouraging. But, there was one sliver of good news for a population very hard hit by the Great Recession.

Latinos were the only ethnic or racial group in the United States that saw the share of people living in poverty decline. Latino poverty slid to 25.3 percent in 2011 from 26.5 percent in 2010. The difference, while statistically slight, means that 278,000 fewer Latinos were l

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