There is a growing necessity for brand marketers to provide culturally relevant content and messaging that specifically targets US Hispanics. In fact, Nielsen’s recent study, The Hispanic Market Imperative – clearly states that Hispanics are the largest immigrant group to exhibit significant sustainability of their culture and are not disappearing into the American melting pot. Now that we have confirmed that cultural sustainability matters to US Hispanics, companies must become more educated ab
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Blanca Pagan works in banking. Sarah Corona owns a Cuban restaurant, and her husband, Jesus Corona, owns a construction company.
Pagan came from Puerto Rico with her boyfriend in 1995 to find a better life before they could start a family. The Coronas came from Cuba.
Today, they have families and are preparing their children for productive lives here.
This is the future of America.
The rapidly growing Hispanic population has become, and is expected to be, an even greater force in the U.S. econom
According to the Center for Disease Control, one in eight kidney patients are Latino and are at risk for Type 2 diabetes.
Victor Valle, 44, has to check his blood glucose levels several times a day.
Not only that, he's at the mercy of taking more than a dozen medications to control his Type 2 diabetes.
His vision is one of many things he's losing, now that his diabetes has damaged his kidneys.
Dr. James Cevallos says Latinos are not only more prone to developing Type 2 diabetes but according to
In high school, Candace de León-Zepeda was working in her family's tire shop. Patricia Portales was preparing to become a secretary. Margaret Cantú-Sánchez was college-bound but already cognizant of the lack of Latino representation in books.
Against many odds, all three will get what one of their mentors described as “a little papelito,” a precious piece of paper, that will open doors to the academy.
Today they'll receive their doctoral degrees in English from the University of Texas at San An
The video game industry is ever expanding and according to an article by The New York Times’ Nick Bolton, will reach $112 billion in consumer spending money by the year 2015.
Blizzard’s World of Warcraft alone nets millions of dollars a month in pure profit. The game costs $15 per month for each of the 12 million users to play, on top of the original cost of the game software. As one can imagine, Blizzard is not wanting for cash. However, not all games are as popular or profitable as World of Wa
As a member of the Spanish-language media for years, I am familiar with the occasional demand to “speak English.” Well, in fact, the fastest-growing segment of the Latino population is doing precisely that. Media businesses are deploying the all-American strategy of reaching out to an emerging market with strong buying power, and they’re doing it, naturalmente, in English.
In the last two weeks, major media companies have launched or made public efforts to tap into English-speaking and culturall
Supporters of the controversial Keystone XL pipeline are now billing it as a top political issue for Hispanic voters — the latest bid to spur the administration’s approval of the project.
On Tuesday, the American Petroleum Institute joined with the Hispanic Leadership Fund to call for President Barack Obama to issue a cross-border permit allowing construction of the pipeline that would connect oil sands projects in Alberta, Canada with refineries along the Gulf Coast.
“At a time like now where o
The Alabama Hispanic population has had a nearly 150 percent increase in the last decade, according to a report from Auburn University at Montgomery's Center for Demographic Research.
Using Census data from 2010, the report examined the demographic and socio-economic characteristics and health conditions of the state's Hispanics in comparison to non-Hispanics.
Although there was a sharp increase in the Hispanic population, Hispanics only account for 3.9 percent of the state's population. The rep
The Latino Coalition, the leading Latino non-profit small business organization founded in 1995 with a commitment of building communities and partnerships for a stronger America, announced today that U.S. Senator Marco Rubio of Florida will provide a keynote address and receive the annual Tributo Award at its Annual Economic Summit to be held at Noon on Wednesday, May 23 at the U.S. Chamber of Commerce building at 1615 H Street, NW, Washington, DC 20062.
The event, held during National Small Bus
A former president of the University of Arizona pleaded with Mitt Romney on Friday to support some version of the Dream Act to give "a glimmer of hope" to college students who are not in the United States legally.
"They're bright. They can help carry this country forward," Manuel Pacheco told the Republican presidential candidate during a round-table discussion with Latino business leaders in Tempe. "I think it would be a shame to lose that particular talent that they bring."
Romney listened pol
MIAMI, May 7, 2012 /PRNewswire via COMTEX/ -- Latin Trade Group in partnership with the Inter-American Development Bank will hold the first annual Trade Americas Expo: Creating an Environment for Business Opportunities in the Hemisphere, June 12-13 at the Intercontinental Hotel in Miami.
Trade Americas Expo is a premier conference for small-and-medium-sized North American executives interested in learning about the growth opportunities and risks when trading with Mexico, Central and South Americ
As Chicago’s all-Latina theater company approaches its 12th anniversary and launches its new community arts center Luna Central in Chicago, it is expanding its national reach. Its upcoming world premiere of Los Angeles playwright Diane Rodriguez’s, Obie award winner and TCG board member, new play LIVING LARGE IN A MINI KIND OF WAY is a comedy with immigration drama and universal issues about identity and privilege. Luna brings light to this exploration of the American Dream. Rodriguez will also
Speaking the language of the fast growing and increasingly desirable Latino audience, Walt Disney Co.'s ABC News and Univision Communications are teaming up to launch a 24-hour English-language news network.
The yet-unnamed cable channel, announced Monday, is expected to launch during the first half of next year. The two companies plan to get a head start this summer with a website and content for social networks and mobile devices devoted to covering the U.S. presidential election — which some
Yesterday marked the start of a significant tribute to Hispanic Americans who have served this county. A Hispanic American Veterans Memorial Monument is underway at the Buffalo & Erie County Naval & Military Park and will be located between the Korean and Rust Bucket Monuments. A rendering is shown that depicts what the final work will look like. Being recognized as the 'first landmark of its kind for Hispanic Americans in the region', this tribute is an important milestone for soldiers who cont
Napa is on track to become the Bay Area's first majority Latino county, and a new study shows officials here may not be prepared to deal effectively with the changing demographic.
The Profile of Immigrants in Napa County, a Migration Policy Institute study on immigration's impact on the region, was commissioned by the Napa Valley Community Foundation. It's meant to engender "civil" discourse on the issues, and hopefully result in "better public policies," study author Randy Capps said.
The study
Hispanics continue to outpace whites when it comes to the adoption of mobile technology.
Marketing firm eMarketer reported this week that Hispanics are early adopters of both smartphones and tablet computers, and are more likely than whites to use mobile devices to access the Internet.
“The high adoption rates for smartphones and tablets among Hispanics are likely due to the fact that they are on average a young group, and more likely to use mobile devices instead of landlines,” according to the
According to a recent study, more than 30% of Latinas in the U.S. and Mexico suffer perinatal or postpartum depression, making it the number one complication of pregnancy among Latinas. In an effort to raise visibility for a disease that is often dismissed, physicians from The Mount Sinai Hospital debunked the 5 most prevalent Latino myths about postpartum depression, a type of depression that affects some women after childbirth. A growing and significant audience, Hispanic Mothers accounted for
Winner will receive a $25,000 grant toward the development of a community project
CHICAGO (April 24, 2012) – For the first time since the MillerCoors Líderes program launched in 2006, MillerCoors is asking the public to nominate Latino leaders associated with a nonprofit for the program. The program highlights outstanding Latinos who are making a difference through leadership in their communities and the nation.
MillerCoors will choose 12 individuals from the pool of nominees to participate
Is there a need for the Hispanic Council on Federal Employment?
The next meeting of the advisory committee is scheduled for May 4, according to an announcement from the Office of Personnel Management. The purpose of the body, the Federal Register says, is to “advise the Director of the Office of Personnel Management on matters involving the recruitment, hiring, and advancement of Hispanics in the Federal workforce.”
Census data indicate that the Latino population will grow from about 16 percent
Researchers have called it the "Hispanic paradox": When it comes to breast cancer, prostate cancer and heart disease, Latino patients in the U.S. survive longer after diagnosis than their non-Latino white and black counterparts — even though studies have found they tend to have fewer resources and less access to care than non-Latino whites.
It's the same for lung cancer, said scientists at the Miller School of Medicine at the University of Miami in a paper published online Monday by the journal
