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In the battle for the soccer mamis, let’s just say Tuesday was a gooooooooooal for the Obama campaign. But perhaps not so great for the mamis.

'Soccer mamis' could affect general election

The president’s campaign offered up Michelle Obama to talk to CNN contributor Maria Cardona. It was live streamed on Mamiverse, a blog for Latinas and their families. The blog is where Cardona and I, along with others, contribute various perspectives.

Since Latinos represent 55% of overall U.S. population growt

It’s no secret young people live on their cell or smart phones, but for Latino youth –that rings even truer. A new report written by Mobile Future and the Hispanic institute underlines young Hispanics and new generations of Americans spend heavily on mobile broadband technology – $17.6 billion on mobile devices and more than $500 million on mobile apps in 2012.

The report Hispanic Broadband Access: Making the Most of the Mobile, Connected Future notes that the legal immigration of people from al

Banking giant Wells Fargo will pay at least $175 million to settle accusations that it was in violation of fair-lending laws when it discriminated against Latinos and African-Americans borrowers.

Wells Fargo, the nation's largest residential home mortgage originator, allegedly engaged in a pattern or practice of discrimination against qualified African-American and Latinos borrowers from 2004 through 2009.

At a news conference, Deputy Attorney General James Cole said the bank's discriminatory le

A fire at a private, liberal arts college in Washington state has left school officials scrambling to ensure academics aren't adversely affected and grateful that more wasn't lost for the largely Latino and Native American students who make up the school's student body.

Heritage University serves a unique mission in central Washington's Yakima Valley, an agricultural belt home to thousands of acres of wine grapes, tree fruit and row crops: Two-thirds of its 1,200 students are Hispanic or Native

“This is a missed opportunity to work with a key organization that is connected to Latino voters from across the country,” NCLR President and CEO Janet Murguía told VOXXI Monday. “But even if he wasn’t going to come here, we would’ve really welcomed putting forth his positions on some of these issues [important to Latinos] and clarifying his positions.”

The 2012 NCLR Annual Conference in Las Vegas attracted 5,000 Latino leaders, community activists and elected officials. The event began July 7 a

Despite the growth in their population, Latinos are underrepresented in important posts in the Chicago, Cook County and Illinois governments, according to an analysis published Monday by the Chicago Sun-Times.

"We're extremely disappointed," Sylvia Puente, executive director of the Chicago-based Latino Policy Forum, told the newspaper.

The analysis found that of the 30 top officials named by Chicago Mayor Rahm Emanuel in his first 14 months in office, just three were Hispanics and five were Afri

The Partnership at Drugfree.org Launches New Spanish-Language Tools for Parents as Substance Abuse Among Latino Youth Remains Higher Than Other Ethnic Groups~

The Partnership at Drugfree.org today announced the launch of new tools for Hispanic parents and families, accessible at "HablaConTusHijos," a free, bilingual (Spanish/English) online resource to help Hispanic parents who are struggling to address drug and alcohol abuse by their children. Recognizing the urgent need within the Latino commu

Multipronged Campaign to Promote America's National Parks Among Latino Audiences Beginning at the National Council of La Raza's Annual Conference in Las Vegas

Today, the National Park Foundation's (NPF) American Latino Heritage Fund (ALHF) announced a series of prominent efforts to improve the representation of Latino heritage in, visitors to, and long-term stewardship of America's national parks. Beginning this week, ALHF will kick-off a series of aggressive social media efforts, education gran

As we talk about Latino or Hispanic politics in this election year, most automatically draw a link between this particular racial-ethnic identification and a liberal political orientation. A Latino social policy agenda is generally assumed to reside within a liberal New Deal framework. Latinos in general may be socially conservative on a number of issues, but the majority support an activist government, are willing to pay more taxes for increased services, and support government expansion of the

This week, the National Council of La Raza is hosting its annual conference in Las Vegas. The group is the biggest kid on the Hispanic block. Starting with George H.W. Bush, every Democrat and Republican president and nominee has addressed the conference. This year, neither Barack Obama nor Mitt Romney is doing so.

This is surprising in a year when plenty has been said about the importance of the Latino vote. Romney needs to do better than John McCain did in 2008. Obama needs to recapture Latino

A new study indicates that teen pregnancy has dropped significantly for Latinas living in the U.S., a group of young women who have had the highest rates of pregnancy in the past decade. Some experts say increased access to contraception and healthcare may have played a role in the shift.

The study, conducted by the Center for Disease Control (CDC) and released last week, showed that teen pregnancy rates are down more than 30-percent in the Latino community. Young Latinas in their twenties are p

David Castillo has seen the city change over the past decade. As president of the Greater Oklahoma City Hispanic Chamber of Commerce, what census data shows in numbers, Castillo sees on the streets of the city and the businesses flourishing there.

“The growth is continuing and will continue for a long time,” Castillo said.

Along SW 29 and other main thoroughfares on the city's south side, mom-and-pop Hispanic businesses are thriving — restaurants, automotive repair shops, markets and barbershops

Hispanic and Latino unemployment remained essentially unchanged at 11.0 percent, according to the latest Bureau of Labor Statistics report released Friday. It remains at sky-high May levels, which further complicates things for President Barack Obama heading into November.

That's down from 11.6 percent last June, but the rate has gone steadily up for much of the calendar year at a seasonally adjusted rate.

Despite the popularity of Obama's shift in immigration policy, most Latino voters place it

They once were hawked on street corners, displayed like the finest artwork with their images of Aztec warriors, Virgin Marys, lions, pandas and unicorns.

Laura Genao saw them growing up but never pictured herself owning one.

"Too tacky," she thought.

Years later, her mother slyly left one on her couch: a blanket with a giant tiger woven in shades of gray, black and white.

It was then Genao learned what most Latinos in Los Angeles come to understand as children: Love it or hate it, chances are yo

Snacking is about to get a bit more picante. Convenience retail giant 7-Eleven Inc. added Mini Tacos to its vast inventory of items to munch on to appeal to the growing Latino population and the grazers who snack all day.

More than 500 of the chain’s Southland stores will feature the diminutive snacks, selling four for $1, which add to the growing trend of Latin-inspired foods, said Margaret Chabris, director of corporate communications for 7-Eleven.

“We’ve been in the fresh and hot food busines

Pizza Patron Inc., a Dallas-based pizza chain largely geared toward the Hispanic market, has given the green light to a group of investors who want to open 10 new locations in the Rio Grande Valley.

Pete Donbavand, a partner with Valley PP Partners LLC, said the plan is for two new stores in Brownsville, one in San Benito and the rest elsewhere in the Valley. Harlingen probably won't get a new store, due to the company's two-mile "radius requirement" mandating at least two miles between location

McDonald's announced today the latest extension to its national Hispanic education program with the launch of Latinos Rumbo al College, a free webinar series developed in conjunction with non-profit organization Latinos in College (LIC) and LULAC National Educational Service Centers (LNESC). The new webinar series was created to make the college process simple and attainable for both Hispanic students and their parents by leveraging LIC's expertise in developing interactive content that will be

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AMERICAN voters are getting an earful these days about how decisive the Latino vote will be in the presidential election. Let's remember the high stakes for communities of color in state and local elections. Local leaders make most of the crucial decisions that affect our daily lives.

Washington state is doing a dismal job of electing Latinos that represent their rapidly growing populations in many parts of our state. We can, and should, enact state voting reforms to change that.

At Whitman Coll

Both political parties agree that the country's 21.3 million registered Latino voters could make a crucial difference in this year's presidential election.

Yet in a race defined by massive spending on television ads, fast-response Internet videos and sophisticated social media efforts, both President Obama and challenger Mitt Romney have fallen short thus far when it comes to targeting Latino voters electronically, according to some Spanish-language media experts.

Republican candidate Romney tra