Cosmopolitan, the iconic women’s lifestyle magazine, is launching a Hispanic-focused, English-language version, Cosmo Latina, in May, per Adweek, which reported the news earlier this week. Cosmo Latina aims to attract beauty and fashion advertisers looking for a platform to reach young, bilingual and bicultural Latinas.
Self-identifying bicultural Latinos (of both genders) make up 39% of the total U.S. Hispanic population, according to the 2011 edition of Horowitz Associates’ annual Focus: Latin