If the presidential election were today, Latino voters would support President Obama over his GOP opponent -- whomever that may be -- by a wide two-to-one margin, according to a new Univision/Latino Decisions poll.
Still, the poll suggests there's an opening for Republicans to make inroads with Latinos, a voting bloc that's increasing in importance. Latinos are still largely unfamiliar with the Republican candidates -- for instance, more than half said they don't know enough about Herman Cain t
The New Futuro Summit presented by Allstate is planned to be the largest one-day college-prep fair in the Midwest. Parents and students will learn how to prepare, apply and pay for college while avoiding the mistakes that may hurt their chances for success. The summit includes bilingual representatives from over 50 organizations, 30 bilingual workshops throughout the day with topics such as “Paying for College” by ISAC-College Illinois, “Your Roadmap to College” by New Futuro and “Navigating Co
In my experience working with Fortune 500 companies, I have found 10 reasons why management teams fail to capture a significant share of Hispanic consumers.
1. There is no company-wide alignment on making the Hispanic market a strategic initiative
Halfhearted efforts result in failure because they lack the rigor and discipline applied to every other aspect of the company’s business. For example, when entering an emerging market for the first time, a company conducts qualitative research to unco
The National Latina Institute for Reproductive Health (NLIRH) has named Jessica González-Rojas as the organization’s new Executive Director.
González-Rojas has been a leader in progressive movements for 15 years and has been a prominent national voice in the reproductive health and rights movement for five years, most recently as NLIRH’s deputy director. She has played a pivotal role in establishing the organization as a leading voice for Latinas in national policy discussions at the White Hous
In the history of Hollywood, is America Ferrera the only young actress to have launched a successful career by hitching herself to the word “ugly”?
A 27-year-old Californian actress with no formal training, Ferrera made her name as the star of Ugly Betty, the hit American television comedy series which followed her frumpy character’s unlikely rise at a New York fashion magazine. It ran for four years and won her a Screen Actors Guild award, an Emmy and a Golden Globe.
Ferrera, who took her firs
Latinos are the fastest-growing student population in America and a new effort is now focused on leveraging the critical connection between their educational attainment and the future of our national economy. Today, Lumina Foundation launches a collaborative partnership designed to strengthen ventures in key metropolitan areas that show promise in improving the postsecondary attainment of Latino students.
Under the project, Lumina will provide a total of $7.2 million over a four-year period to
As part of its commitment to the Hispanic community, Unilever proudly continues its partnership with local independent retailers in Southern California and the Southern California Youth Soccer Organization (SCYSO) to help promote a healthier lifestyle among under-served youth by introducing the Disfruta de la Pasion de la Vida (Enjoy Life's Passion) program.
The Disfruta de la Pasion de la Vida program runs through December 20th, 2011 at participating local independent retailers throughout Los
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Quality Funding, Inc. will be holding a live Webinar this Thursday at 7:30PM Central Time. Please be on time as this Webinar will start promptly at 7:30PM Central Time.
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Call in for the audio portion at the dial in number below and then enter the meeting ID number and press pound. Then click on the link below to view the live web content of the meeting.
Dial-in number: (559) 546-1200
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Meeting link: http://www.FreeScreenSharing.com/meetings
You don't have to be Hispanic to enjoy a little lime in your mayonnaise.
But that's one manufacturer's attempt - Kraft, as it happens - to appeal to Hispanic consumers. And it's working.
"In Mexico, base mayo has lime juice in it, and often, Hispanics add even more lime juice themselves," notes Karmen Conrad, a senior brand manager at Kraft Foods. "We wanted to offer an authentic mayonesa to the Hispanic population in the U.S."
For the first time, nearly half of Kraft Mayo's advertising is targete
Latinos in the United States have been betting on the numbers – their numbers.
In the last three decades, I've heard politicos, academics, activists and others boast that a swelling population would eventually bring the Latino community power and respect.
They include President Barack Obama, who just last month told a group of Latino online journalists gathered at the White House that he was confident that he'd see a competitive Hispanic candidate running for president during his lifetime.
"Jus
San Antonian Diana Rodriguez Ruthben is in a makeup conundrum. She loves wearing colorful eye shadow but also craves the smoky-eye look. And then there are her lips. When should she wear a vibrant red - a favorite - instead of the spicy coral that has become her go-to lipstick?
As the newlywed sits in a chair at Dillard's North Star Mall, Rodolfo Arciga and Honorina Sartena, top makeup artists for Estée Lauder, hover over the former nurse's aide.
They dab on foundation, brush on blush and contour
The U.S. Army today reaffirmed its commitment to helping more young Hispanics pursue careers in science, technology, engineering and mathematics (STEM) by announcing its sponsorship and attendance at the 2011 Society of Hispanic Professional Engineers' (SHPE) annual convention. The convention will be held from Oct. 26-30 in Anaheim, Calif.
The Army's partnership with SHPE is rooted in the organization's mutual commitment to increasing STEM literacy among students and to developing a highly skil
Members of the Latino community in Alabama closed their businesses and stayed away from work and school Wednesday to make a point about their contribution to Alabama’s economy. A closer look reveals it is a significant contribution, regardless of legal status.
Alabama’s unduly restrictive new illegal immigration law has prompted a backlash from many in the state’s Latino community, who rightly contend they are an important part of the state’s economy.
Latino-owned businesses closed their doors We
Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with the Latino population.
The new data has led Carat to conclude that 90% of Hispanic media budgets are targeting only 20% of the Latino population -- and are missing the opportunity to “drive significant busine
Latino activists said Monday they are planning a national "day of action" to protest President Barack Obama and demand an end to a controversial program involving local officials in immigration enforcement.
Actions are scheduled for Tuesday in 10 U.S. cities, including Atlanta, New York, Houston and San Francisco.
"Since signaling a new course in our immigration policy a few weeks ago, President Obama has continued his aggressive persecution, jailing, and deportation of hundreds of thousands of i
Tr3s: MTV, Musica y Mas, the bilingual/bicultural network for Latinos in the U.S., unveils a new comprehensive research study coined Death of the Hispanic Adult Demo as We Know It, as part of the brand's mission to continue providing insight on the rapidly growing Hispanic Millennial generation. Since 2007, Tr3s has been leading the market's knowledge bank on this segment, surveying nearly 10,000 Latinos 14-34 to date. The latest study reveals the implications of US-born Hispanics now dominatin
Any industry looking for major growth in the U.S. market can't ignore Latinos, who make up 16 percent of the U.S. population. As the Latino population grows, beer marketers are trying more nuanced ways of influencing this key segment.
"They love beer," says Jim Sabia, chief marketing officer for Crown Imports, which distributes Mexican beers including Corona and Modelo. "Hispanics are 19 percent more likely to purchase beer than the rest of U.S. consumers." On top of that, Hispanics will make u
NPR has recently started a new series called "2 Languages, Many Voices: Latinos In The U.S." Pop culture will be one of many elements the series examines, as it does in a timeline out today, From Ricky Ricardo To Dora: Latinos On Television. While that's a more comprehensive look at everyone from Freddie Prinze to Sofia Vergara, in this short essay, Luis Clemens reflects on why hearing Spanish spoken on television made an impression on him as a kid in Miami. Stay tuned for more from this series
