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With the Census Bureau counting nearly 25 million Latin women in the United States, marketers and media companies have started getting excited about the potential to reach them.

Among the most recent initiatives is a new publication, Cosmopolitan Latina, that will start publishing in May and will be aimed at American-born Latin women who are bicultural and bilingual.

“A lot of marketers understand that they need to invest with the Latino market,” said Donna Kalajian Lagani, the senior vice presi

Social Security Administration is announcing new services that will benefit our Spanish-speaking community in applying for their Social Security benefits.

Michael J. Astrue, Commissioner of Social Security, announced that the agency’s most popular online services, the applications for retirement and Medicare and for Extra Help with Medicare prescription drug costs, are now available in Spanish. The new online services are available at www.segurosocial.gov, the robust Spanish version of Social Se

As the principal of Nobel Elementary School in Chicago, Manuel Adrianzen had no trouble recruiting 16 girls in sixth to eighth grades to attend a recent Saturday workshop aimed at inspiring math- and science-loving Latinas.

But, to Adrianzen, getting their male classmates fired up about math and science remains a far more formidable challenge.

"The young ladies are more easily engaged in their math and science classes," said Adrianzen, a former math teacher who visited Elmhurst College last mon

In a room full of highly engaged and motivated entrepreneurs, Nely Galan, former Telemundo President and media powerhouse, proclaimed, "Latinas are starting more businesses at a faster rate than they are getting married!" This was one of the most resonating phrases of the Coca-Cola Adelante Tour which took place this past Saturday in Santa Monica, California.

The first stop in a national tour, Coca-Cola in conjunction with Galan and Count Me in for Women's Economic Independence, Saturday served

The number of babies born to Hispanics dropped below 1 million in 2010, a nearly 11 percent drop since 2007 that reflects the tough times.

Fewer people of all backgrounds are having babies because of economic concerns, but the sharpest drop is among Hispanics, a booming population that contributes almost a quarter of all U.S. births and half of its population growth.

"Hispanic fertility is dropping like a stone," says Kenneth Johnson, demographer for the University of New Hampshire's Carsey Ins

Latino immigration is reshaping entire neighborhoods throughout the country, and sparking new community trends. The vibrant culture of many of these neighborhoods-- their rich music, art and traditional food from all over Latin America-- has become a lure for thousands of tourists.

Take Visit el Barrio , a campaign promoting Spanish Harlem, also known as El Barrio, as a tourism destination. In promotional video, host Victor Cruz visits restaurants that offer traditional Latino food, art venues

Unemployment among Latinos remained the same between October and November, while for the general U.S. population it fell to a two-year low, according to the Labor Department.

The Latino jobless rate held at 11.4 percent in November, the same it was in October. The national unemployment rate, however, dropped 0.4 percentage points to 8.6 -- from 9 percent the previous month -- the lowest it's been since March, 2009, during the depths of the recession.

The decline occurred as employers stepped up

Like many disgruntled teenagers, Carolina Cardoza began having trouble in school when she was 14. She was hanging out with the wrong crowd, slacking off and receiving barely passing grades.

Throughout it all, her mother and grandmother insisted education was the way. So she kept at it, eventually finding her way to CSU Monterey Bay, where she'll graduate next year.

Besides her mother's prodding, Cardoza found inspiration in her grandparents' experience. They were refugees from El Salvador's civi

Between 2000 and 2009, aggregate spending by Latino consumer units on personal care products and services grew from $5.3 billion to $7.5 billion, an increase of 41%, according to The Latino Health and Beauty Care Market, a just-released report from Packaged Facts. In contrast, spending by non-Latino consumer units on personal care products and services grew by only 15%.

Moreover, the Census Bureau projects that by 2015 Latinos will account for 20% of 18- to 49-year-olds, an age group that is cr

Hispanic households accounted for more than half of the nation's homeowners in the third quarter, evidence of the potential purchasing power of Latinos during the housing recovery.

According to Census Bureau data provided by Alejandro Becerra, former senior housing fellow at the Congressional Hispanic Caucus Institute, the number of Hispanic owner-occupiers grew by 288,000 from 6.21 million in the second quarter to 6.49 million in the third quarter.

Of 545,000 new household units in the third q

Amid angst over illegal immigration, President Barack Obama is losing support among Hispanic voters, complicating his re-election chances in Florida, a new Quinnipiac Poll shows.

Obama carried the Sunshine State in 2008 with the help of Hispanics, but that support is softening here and elsewhere.

A national Quinnipiac poll conducted Nov. 14-20 shows the president's approval/disapproval rating among Hispanics has dropped to 56-43. Obama won 67 percent of the U.S. Latino vote in 2008.

In Florida,

The University of Illinois at Chicago’s Midwest Latino Health Research, Training and Policy Center has received a $850,000 grant to address health disparities in Chicago.

The U.S. Centers for Disease Control and Prevention awarded the one-year grant, which builds on previous funding to UIC’s Center of Excellence in the Elimination of Disparities to help reduce diabetes and cardiovascular disease among Latino and African-American populations in the Chicago area.

The UIC center “is working to ens

The number of babies born to Hispanics dropped below 1 million in 2010, a nearly 11% drop since 2007 that reflects the tough times.

Fewer people of all backgrounds are having babies because of economic concerns but the sharpest drop is among Hispanics, a booming population that contributes almost a quarter of all U.S. births and half of its population growth.

"Hispanic fertility is dropping like a stone," says Kenneth Johnson, demographer for the University of New Hampshire's Carsey Institute.

Happy Thanksgiving HispanicPro members!

May you be in the company of friends and family on this day of giving thanks. Please include in your thoughts the service men and women abroad who fight to protect our freedom, so that we may be with our loved ones today. God bless us all!

Yours,

- The HispanicPro Team

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During the month of November health care organizations advocate to better educating the communities across the nation on diabetes as part of the American Diabetes Month. Worldwide Diabetes Day was observed during November 14th.

The United States Department of Health Human Services (USDHHS) reports that diabetes is documented to be the sixth (6) leading cause of death as a result of its complications. When comparing the San Joaquin County (SJC) Public Health 2011 Health Status Report which estim

Robert Renteria's story needs to be heard. Young people are living in neighborhoods with more violence than ever before and gangs havebecome a routine part of the environment. For some of our young people, survival is all they know. We have to show them that there is more. We have to encourage them to look beyond, and have a sense of the future and look to where they want to be 10 or 20 years from now. Robert clearly illustrates that life is full of choices, and the choices you make will determi

Despite a widespread belief to the contrary, Chicago-area Latinos pay substantially more in local taxes than they collect in education and other government services, according to a study being released on Wednesday by the University of Notre Dame.

The report by the university's Institute for Latino Studies says Hispanics pay $4.3 billion in direct sales, property and other taxes, and contribute another $724 million to stores and other businesses they patronize.

In turn, local governments pay ou

The Chicago area’s Latino population is becoming an increasingly vital contributor to the local economy, disputing a perception that Latinos tend to take more than they contribute to society, a new report claims.

And with the Latino population expected to provide 25 percent of the Chicago metropolitan area’s total workforce by 2015, the city’s future prosperity may well hinge on whether Latinos thrive, according to the University of Notre Dame’s Institute for Latino Studies report titled “The S

McLeod Mortuary in Escondido, Calif., not far from the U.S.-Mexico border, recently became more Latino-friendly by changing its name to Funeria Del Angel after more than 80 years in the funeral and cremation business.

Beaner Coffee, with 77 stores in Michigan and eight other states, changed its name to Biggby Coffee to avoid offending people of Mexican descent.

And officials renamed Sí TV, an English-language cable channel for Latinos, earlier this year in an attempt to lure bi-cultural Latino