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Powerade is about to start its first advertising and marketing campaign aimed at Hispanic consumers in the United States. The Coca-Cola Co.’s sports drink product said the campaign -- called Powerade Latino -- will feature Guillermo "Memo" Ochoa, goalkeeper for the Mexican national soccer team.

The ads will coincide with the 2010 FIFA World Cup in South Africa, which Atlanta-based Coca-Cola (NYSE: KO) sponsors. Recently, FIFA designated Powerade as “Chosen by FIFA to Hydrate 2010 FIFA World Cu

David Saucedo, a conservative Christian rapper from Waco who performs under the name Polatik, wants to learn how to start a community blog and become more publicity savvy. So this week he attended the first national Hispanic PR and Social Marketing Conference in Dallas.

"I've learned so many statistics about the Hispanic market," Saucedo said Wednesday at the conference at the Sheraton Dallas. About 300 people attended the conference, which featured 65 speakers. Topics ranged from cause marketi

On May 23, 2010, the Latino Community Credit Union (LCCU) will celebrate its 10 year anniversary in an event open to the Credit Union’s members. The event will be hosted in the Durham Armory and will have as main speakers Ms. Gabriela Zabala, Director of the Office of Hispanic/Latino Affairs for the NC governor’s office, and Mr. Carlos Flores Vizcarra, Consul General of Mexico in Raleigh.

Latino Credit Union celebrates 10 years of providing a full range of affordable and accessible financial se

Arizona Gov. Jan Brewer (R) signed a controversial law this week targeting ethnic studies classes in public schools. In the wake of international reaction to the state’s illegal-immigration law, Arizona is once again roiling the Latino community and stirring up issues of racial identity, national pride, and respect.

The new law threatens to withhold 10 percent of state funding from any school district or charter school that offers classes that are designed for one particular group, “advocate et