Are you discounting social media as a way to land a job? Or are you relying 100 percent on LinkedIn to help you create your digital footprint? If so, you’re making a mistake. Research shows employers benefit from using social media to attract candidates. The Society for Human Resource Management's 2013 survey, Social Networking Websites and Recruiting/Selection, found 77 percent of organizations use social networking sites to recruit potential job candidates.
They also found 69 percent of orga
The least expensive yet most effective marketing method for building your business is networking. This is especially true if you do business locally.
Many business owners say they don’t like networking or say it’s not effective marketing. Usually, this is because they are unfamiliar with networking or their results timing expectations are unrealistic.
Even with reservations about the success of networking, most business owners will gain value from networking by following a few guidelines.
Follo
Landing a new job requires a lot more than just finding openings and applying to them.
To help job seekers get hired as quickly as possible, LinkedIn analyzed a group of more than 4,000 "super" job seekers, defined as LinkedIn members who viewed a job at a particular company and then joined that company within three months. The study examined what those successful job seekers were doing on LinkedIn during those three months of job hunting. Here are seven tips gleaned from the study:
Add new ski
The success of a Hispanic marketing campaign relies on a series of controllable and uncontrollable factors that will determine the end result. However, there is one particular element that most marketing professionals underestimate all the time: strategic planning specifically for the Hispanic audience.
Most of the time, Hispanic marketing efforts are executed as a literal translation of a company’s Anglo marketing. They don’t take into consideration cultural nuances, brand perception or curren
QUE: Gift of Hope, Red de Donantes de Órganos y Tejidos trae el verano a Chicago con su 2° evento anual A Summer Filled with Hope, para recaudar fondos en beneficio de Becas por la Esperanza. Por segundo año consecutivo Evelyn Amador, fundadora de Eva By Evelyn Swimwear comparte el compromiso de Gift of Hope de ser parte de todo lo bueno para la comunidad Latina, apoyando el futuro de nuestros estudiantes con becas universitarias.
“Nuestros estudiantes Latinos necesitan sentir el apoyo de su c
Dr. Robert Rodriguez, President, DRR Advisors LLC
Dr. Robert Rodriguez is the president of DRR Advisors LLC (www.drradvisors.com), a boutique diversity and management consulting firm. He is also the author of the book, “Latino Talent: Effective Strategies to Recruit, Retain and Develop Hispanic Professionals.” He has worked with over 120 corporations helping them with their Latino and diversity initiatives.
Many consider Dr. Rodriguez to be the nation’s leading expert on Latino talent initi
Even when you start your job search with a very strong "in" at an organization, landing a new job will likely require you to pursue multiple job opportunities at the same time. In fact, Amanda Augustine, a job search expert for TheLadders, recommends that job seekers continue pursuing new job leads even as they're entering the final interview round of another opportunity. To help you streamline this process and ensure you land a job with the right company, she encourages you to develop a target
Latina moms are going to be the subject of the same fervor and focus that was put towards marketing to moms and social media back in the ’90s. One in four babies in the U.S. are born to a Latina mother and, by 2015, that number will change to one in three, with their purchasing power estimated to reach $1.5 trillion. According to Nielsen, “they are now the primary or joint decision-makers in every major category including groceries, finances, electronics and family care.”
As with every demograp
Private equity and venture capital continues to boom in Latin America. Recent data from the Latin American Private Equity and Venture Capital Association (LAVCA), a non-profit dedicated to supporting the growth of private equity and venture capital in the region, shows that in 2013, companies invested $8.9 billion in 233 investments in Latin America – a six-year high, and a 13 percent increase over 2012. READ MORE
Are you a Hispanic? Do you like coffee? Well good news, your fondness for that “cup of joe” can be showing you liver some love.
Drinking 2 or more cups of coffee daily could reduce an individual’s risk of death from liver cirrhosis (liver scarring) by as much as 66 percent; great news for Hispanics who are disproportionately affected by this medical condition in the United States.
Cirrhosis of the liver can be caused by a number of factors, including exposure to hepatitis viruses, alcohol abuse
Know your crowd
Research, research and research! Who are the folks you want to meet? Who do you want to know and be known on a first name basis? Do you have their numbers on your phone? What do they do? What businesses do they run? Where do they gather? What do they eat? (Okay, that’s too much info). Get info, stay off the gossip blogs please.
Use the social media
Say hello, follow, mention, be in their space without seeming desperate, retweet and commend. Thankfully, social media bridges gaps.
Targeting Hispanics, Google will soon launch a new domain, called .soy (.I am) — another avenue toward reaching the vast, tech-savvy, Spanish-speaking market, a Google executive disclosed during a panel discusssion at the Hispanicize 2014 conference on Wednesday.
As Latinos have become a powerful consumer force and the fastest-growing users of mobile devices, major companies like Google are increasingly looking for ways to attract them.
“Latinos are about to create a revolution in technology,”
Diversity isn’t a word most people would use to describe sellers in today’s business-for-sale market. More often than not, sellers are Caucasian Baby Boomers interested in exiting their careers to enter retirement. In fact, BizBuySell.com’s recent survey of small business buyers and sellers found that 86 percent of owners interested in selling their businesses identify as Caucasian.
But what about the buyers in today’s market?
According to BizBuySell’s report, which surveyed over 2,000 prospect
Latinas are playing a critical role in California's economy, increasingly because many Latinas are opening and running their own businesses.
Recently in Los Angeles, as part of our work with the California Economic Summit, we met with a group of Latina business and organizational leaders, each of whom had an interesting and unique story to tell.
Our friends at HOPE, a non-profit, non-partisan organization committed to ensuring policy and economic parity for Latinas through leadership, advocacy
According to a recent report published by the Motion Picture Association of America, Latinos went to the movies in 2013 way more often than other ethnic groups in the U.S. relative to their population.
Last year, Latinos made up 17 percent of the population, but accounted for 32 percent of frequent moviegoers (that is, folks who went to more than one movie a month). Blacks represent 12 percent of the population and were 12 percent of frequent moviegoers in 2013. Asians (and other minorities) —
Just 1.5% of computing occupations in the country are filled by Latinas, a startling Bureau of Labor Statistics number that illustrates the importance of pushing Latinas into the tech space.
There are a variety of different ways to promote and encourage Latinas into the tech space, and Becky Arreaga, president of Mercury Mambo, and Rebecca Gonzales, assistant director of Avindé, discussed several during their panel Friday, “Chicapreneurs: Latinas in Technology.”
More Latinas than ever are gradu
Organizations have heard it over and over: There’s a serious business case to be made for implementing a meaningful diversity and inclusion strategy.
But organizations are still struggling to do that effectively, according to the Hispanic Association on Corporate Responsibility’s 2013 Corporate Inclusion Index.
In its fifth year, the survey measures Hispanic inclusion among Fortune 100 and HACR member companies “by focusing on HACR’s four pillars of corporate social responsibility and market re
The Partnership for a New American Economy and the Latino Donors Collaborative today released a new report showing how the number of Hispanic entrepreneurs in America has grown exponentially over the past two decades, powering the economy during the recent recession. Hispanic immigrants in particular are now more likely to be entrepreneurs than the average member of the U.S. population overall.
“I am so proud of the Latino community and especially entrepreneurs who are creating new businesses
Chicago, IL.- This past Thursday, March 20th, Mujeres Latinas en Acción celebrated its annual Dinner & Silent Auction Voces Unidas 2014 at Hyatt Regency of Chicago. The banquet underscored the organization’s great commitment to continue efforts to provide the resources needed for Latina women and their families who are survivors of domestic violence.
“Each year more than three million children witness domestic violence in their homes. Just imagine the catastrophic damage this is causing and the
Hispanic and Latino shoppers across the United States wield more than $1.2 trillion of buying power annually with projections of $1.5 trillion by 2015, according to Nielsen. That economic power is why Wal-Mart, Home Depot and most major retailers invest in marketing efforts to woo this important demographic.
Experts said consumer packaged goods (CPG) companies and other retail suppliers are just starting to scratch the surface with targeted marketing efforts to Hispanics. McKinsey Group reports
