Hispanic Americans are no longer a niche demographic or an emerging market. They are a central force driving U.S. economic growth, reshaping consumer markets, and influencing national culture. This shift has been called “The New Mainstream Economy”—an economy where Latinos are no longer on the margins but at the center of America’s economic narrative.
The Economic Power of Hispanic Americans
According to the Latino Donor Collaborative’s 2023 U.S. Latino GDP Report, the Latino economy reached $3