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During my time in New York City last week, I had the pleasure to attend a special event hosted by Cosmos for Latinas at Macy’s Herald Square to celebrate the beauty and culture of Brasil. As part of their “Brasil: A Magical Journey” campaign, Macy’s has put together an amazing display of limited-edition capsule collections created by renowned Brazilian designers, Brazil-inspired fashion from other designers, including existing Macy’s brands.

After a brief introduction from Donna Kalajian Lagani,

Swing states with large Hispanic populations are generating higher mobile ad prices for political advertisers than other 2012 election battleground states. Though it's not clear that the desire to reach Hispanic voters is driving up prices, the data from mobile ad firm Pontiflex suggests it could cost campaigns more to target mobile ads to them.

Political candidates and groups using the firm's mobile signup ads are spending nearly $1 more per lead on average in Nevada and $2 more per lead on ave

AT&T to Launch Univision’s Telenovela, Sports and News Networks

NEW YORK , NY/ DALLAS, TX – MAY 11, 2012— Univision Communications Inc., the leading media company serving Hispanic America, and AT&T*, the nation’s fastest-growing TV provider**, today announced a multi-year, multi-platform content agreement to deliver Univision content across all of  AT&T’s platforms, including U-verse® TV, online, smartphones and tablets.

The agreement will bring the most comprehensive selection of Spanish-la

Only one in 14 Hispanic adults nationwide have been screened for skin cancer, despite the disease's tendency to be more virulent in this population, according to a report released Monday.

Researchers at The Cancer Institute of New Jersey, who compiled the study, said the lack of screening can be attributed to a lack of medical insurance, less access to health care and other socioeconomic factors.

"The findings show there is a need to develop interventions to promote skin examinations among Hispa

It’s not just soccer. From NASCAR to the NFL Draft, growth in Hispanic sports viewership is climbing significantly. At the same time, sports advertising as a whole continues its steady jump, according to Nielsen.

In February, an average of 73,000 Spanish speakers watched the Daytona 500, up 55% from 2011. In April, an average of 492,000 Hispanics watched the NFL Draft, up almost 100% since 2008.

Also, for the recent NBA regular season, Hispanics accounted for 12% of the total viewers, a 20% bump

Healthcare marketers should target insured young Hispanic women, a rapidly growing demographic that increasingly serves as healthcare gatekeepers, according to a new national survey commissioned by Cultúr Health, a partnership between Hispanic marketing specialist the vox collective and healthcare public relations firm Cooney/Waters.

The survey found that Latinas aged between 25 and 35 are managing their own health needs and frequently those of their families, parents, grandparents and other rel

Azteca America and Grupo Salinas are partnering with Voto Latino in an effort to educate and encourage the Hispanic community to exercise their right to vote.

The multi-media informational campaign includes public service announcements to be aired on Azteca America, a web-based campaign on www.fundacionaztecaamerica.org and printed materials that will be distributed by Azteca America affiliated stations in 75 markets throughout the country. The goal of the campaign is to engage with Latinos and

Democrats know the slow economy will significantly hinder President Obama’s efforts to win reelection, but they could at least take some solace in the notion that several voting blocks would still come out strong for the president, perhaps giving him the victory. But even that hope may be fading.

While the president could still win those voting blocks, it is likely that the turnout will be lower and the spread between the president and Republican Mitt Romney will be smaller.

The Women’s Vote. Th

As the number and influence of Hispanics in the U.S. has steadily increased in recent decades, they have been celebrated and derided, welcomed and deported, courted for their dollars and lambasted for clinging to their culture even as they are bombarded with ads for the latest pseudo-enchilada at Taco Bell.

Hispanics have been sliced and diced by age, size, and gender. They have been measured by how they look and what they buy, what language they speak, where they live, and whom they vote for.

Latinas rely heavily on family contacts and community word-of-mouth for healthcare information and product recommendations; healthcare providers a close second

This age group prefers English-language healthcare information

Vast majority have health insurance through employer or spouse, increasing their purchasing power for healthcare products, services

A new national survey commissioned by Cultur Health shows healthcare marketers should target insured Hispanic women ages 25-35. These young Lati

For the first time, there are more black, Hispanic and other minority babies being born in the United States than white babies, according to government data released on Thursday that confirm a long-growing trend.

U.S. Census Bureau data show the United States is on its way to becoming "majority minority," with almost half of all young children currently from minority groups, including Hispanic, black and Asian.

As of July 1, 2011, 50.4 percent of babies younger than age 1 were minorities or of m

Her husband always pressured her to go the doctor. But she kept postponing her check-ups, maybe because she was afraid of getting bad news.

Finally, to placate her husband, Reyes Cabrera agreed to go to a clinic. And the nightmare she had feared came true. Last January she got a notice in the mail with the diagnosis that she had severe breast cancer and that there is also evidence that she had cervical cancer developing in her ovaries.

"This has been very hard for me. In March I had to have a ma

ALTHOUGH the word “upfront” is English rather than Spanish, the broadcast networks and cable channels that aim programming at Hispanic viewers are again increasing their presence during the annual television upfront week.

There are nine presentations scheduled this week to brief advertisers on programming plans for the 2012-13 season (and yes, also woo them with shrimp and adult beverages). Last May, during the upfront week that preceded the 2011-12 season, there were five such presentations.

Th

There is a growing necessity for brand marketers to provide culturally relevant content and messaging that specifically targets US Hispanics. In fact, Nielsen’s recent study, The Hispanic Market Imperative – clearly states that Hispanics are the largest immigrant group to exhibit significant sustainability of their culture and are not disappearing into the American melting pot. Now that we have confirmed that cultural sustainability matters to US Hispanics, companies must become more educated ab

Blanca Pagan works in banking. Sarah Corona owns a Cuban restaurant, and her husband, Jesus Corona, owns a construction company.

Pagan came from Puerto Rico with her boyfriend in 1995 to find a better life before they could start a family. The Coronas came from Cuba.

Today, they have families and are preparing their children for productive lives here.

This is the future of America.

The rapidly growing Hispanic population has become, and is expected to be, an even greater force in the U.S. econom

According to the Center for Disease Control, one in eight kidney patients are Latino and are at risk for Type 2 diabetes.

Victor Valle, 44, has to check his blood glucose levels several times a day.

Not only that, he's at the mercy of taking more than a dozen medications to control his Type 2 diabetes.

His vision is one of many things he's losing, now that his diabetes has damaged his kidneys.

Dr. James Cevallos says Latinos are not only more prone to developing Type 2 diabetes but according to

In high school, Candace de León-Zepeda was working in her family's tire shop. Patricia Portales was preparing to become a secretary. Margaret Cantú-Sánchez was college-bound but already cognizant of the lack of Latino representation in books.

Against many odds, all three will get what one of their mentors described as “a little papelito,” a precious piece of paper, that will open doors to the academy.

Today they'll receive their doctoral degrees in English from the University of Texas at San An

The video game industry is ever expanding and according to an article by The New York Times’ Nick Bolton, will reach $112 billion in consumer spending money by the year 2015.

Blizzard’s World of Warcraft alone nets millions of dollars a month in pure profit. The game costs $15 per month for each of the 12 million users to play, on top of the original cost of the game software. As one can imagine, Blizzard is not wanting for cash. However, not all games are as popular or profitable as World of Wa

As a member of the Spanish-language media for years, I am familiar with the occasional demand to “speak English.” Well, in fact, the fastest-growing segment of the Latino population is doing precisely that. Media businesses are deploying the all-American strategy of reaching out to an emerging market with strong buying power, and they’re doing it, naturalmente, in English.

In the last two weeks, major media companies have launched or made public efforts to tap into English-speaking and culturall

Supporters of the controversial Keystone XL pipeline are now billing it as a top political issue for Hispanic voters — the latest bid to spur the administration’s approval of the project.

On Tuesday, the American Petroleum Institute joined with the Hispanic Leadership Fund to call for President Barack Obama to issue a cross-border permit allowing construction of the pipeline that would connect oil sands projects in Alberta, Canada with refineries along the Gulf Coast.

“At a time like now where o