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Mitt Romney's presidential campaign is trying to end the deficit it's running with Latino voters by stepping up its outreach efforts.

President Barack Obama leads the presumptive Republican nominee by 40 percentage points among Latinos, according to the latest Pew Research Center poll.

In 2008, Obama carried two-thirds of the Latino vote, and just this week, the Obama re-election campaign released four Spanish-language ads.

The Republican National Committee's director of Hispanic outreach, Betti

Many of the Latino baby boomers born from 1946 through 1964 are moving into elder years without the possibility of retiring. For instance, Patricia Aristizábal started her business of promotional products two years ago.

Although many of Aristizábal’s contemporaries are about to retire, the Colombian immigrant began a new career. For her, retirement is not around the corner.

“I don’t want to think that tomorrow I'm going to retire, or even in five or 10 years. I think I started to work late and s

In the partisan general election environment, the importance of the Hispanic electorate is one rare area of agreement between the two parties.

The Republican National Committee (RNC) and the Obama campaign launched dueling outreach programs this week to court this growing bloc of voters — a pitch to Latino voters that's likely to continue throughout the 2012 cycle.

The two camps are focusing on different issues to appeal to Latinos. The Obama campaign is emphasizing the work the administration h

What's in a nombre?

Apparently, for some Latinos, er, I mean Hispanics, it matters a lot. When researchers asked a group of people with roots in Latin America what they wanted to be called, they got a variety of responses.

According to a new survey by the Pew Hispanic Center, the preferred term for many is "Hispanic." People prefer that word over "Latino" by a two-to-one margin, 33% to 14%.

But the study also revealed that most Latinos/Hispanics (51%) don't use either term and couldn't care less

Hispanics embrace social media such as Facebook, YouTube and Google+ more than the general population. But when it comes to sharing personal information about themselves, Hispanics are more cautious, according to survey results announced today.

uSamp, a leader in providing targeted audiences for global consumer insights, engaged 650 members from its newly inaugurated Hispanic panel, SuperOpinion.com, to survey participants on their attitudes toward social media compared to the general population

RedMas, Hispanic Mobile Ad Network and Mobile Studio, revealed the results of their survey of a sampling of the over 28 million Hispanic mobile users in the United States who responded to questions about their vacation preferences and the use of their mobile devices during this time of leisure.

Under the title “De Vacaciones: U.S. Hispanics Vacation Trends 2012,” conducted through RedMas’ network of mobile sites, found that Hispanics prefer to spend their vacations with family and at locations w

Hispanic evangelical leader Samuel Rodriguez said Christians must realize the importance of dealing with the issue of illegal immigration, and urged them to rise up and apply biblical principles rather than leave it to "self-seeking" Republican and Democrat lawmakers.

Dealing with the immigration issue "may very well be the salvation of American Christianity," said the Rev. Samuel Rodriguez, pastor and president of National Hispanic Christian Leadership Conference, in an interview on Christian T

This weekend’s 15th Annual Latino Law Policy and Business Conference celebrated the rise of Latinos in the U.S. and Latin America, but also revealed Harvard’s most glaring weakness: After forty years, a Latino Studies Center is still missing on campus.

Among the topics discussed at the Conference, which featured former U.S. Attorney General Alberto Gonzalez, was a session focused on the possibility of a Latino Studies Center at Harvard and hosted by the Harvard Latino Student Alliance, a univers

Equal Pay Day tomorrow highlights the fact that women, particularly Latinas, still earn significantly less than men despite working just as hard and often harder. Additionally, Latinas’ earnings continue to lag behind those of their white, African American, and Asian counterparts. Latinas overall earn less, on average, than men and other women, which means that they must work longer for the same amount of pay. This puts Latinas at greater risk of economic insecurity for themselves and their fami

A new cable network for Latino audiences will mark the culmination of two decades of filmmaking for writer-director Robert Rodriguez, who is leading the ambitious effort.

"I've been on this journey for 20 years now ... and this seems to be the reason," " Rodriguez said Friday during a conference of independent Latino filmmakers and documentarians.

"What's great about this is that no one is doing this for an audience that is growing so fast," Rodriguez said, referring to how Latinos are now the n

Florida makes the grade in a report recently released by one of Florida College Access Network’s national partners. Excelencia in Education’s “Finding Your Workforce” provides an analysis of the top 25 institutions graduating Hispanics nationally. The project’s goal is to help employers recruit recent Latino degree recipients in key sectors.

In the opening report of the “Finding Your Workforce” series, several Florida institutions come out on top of their national peers in the total number of de

It's been redone nearly 400 times over the last 17 years, but one thing has stayed the same about ESPN’s “This is SportsCenter” advertisement: It’s always been in English.

That will change on Wednesday when ESPN introduces the first Spanish television ad for the network’s signature news program.

The ad follows the Yankees second baseman Robinson Cano as he makes his way around ESPN’s Bristol, Conn., headquarters giving high-fives and elaborate handshakes to staff members while unknowingly spread

As Mitt Romney steadily ties up the GOP nomination, he’s begun to etch-a-sketch his campaign toward winning “the Hispanic vote.” As America’s largest minority, Hispanics are seen as critical to victory in the presidential race.

Only there’s an awkward problem for Mr. Romney. And it’s not just a Hispanic tendency to vote Democratic. A new survey shows only a quarter of Hispanics actually see themselves as Hispanic.

In fact, of the Hispanics born in the United States, about half say they view them

The president of the United States Hispanic Chamber of Commerce said Friday that he is proud to advocate on behalf of business owners who happen to be of Hispanic decent. But he reminded a Pasco audience they must never forget that first and foremost they are American businesses.

"Every tax bill we pay, every person we employ and every product we manufacture ... goes to support this American economy," Javier Palomarez said.

Palomarez was the featured speaker at the annual Tri-Cities Hispanic Cha

Is the new face of American Catholicism a Hispanic one?

In Fall River, the overall population may be dropping. But census figures show the Hispanic population rising from 4.3 percent of total population in 1995 to 7.4 percent in 2010.

The new Fall Riverites who speak Spanish are mostly Puerto Ricans, but El Salvador, Guatemala and Ecuador are also represented.

“We’re also seeing a lot of Brazilians, particularly on Cape Cod, where many of them do seasonal work,” said Doug Rodrigues, director of

When forms for financial aid or the recent U.S. Census come around, checking off the "Hispanic" box gives the majority of Latinos pause, according to a report released last week.

It's a feeling Veronica Culbertson can relate to.

As head of the Southwest Florida Hispanic Chamber of Commerce, she sees some aspects of a common culture — hugging and kissing during greetings, strong personalities and close relationships "make us who we are," said Culbertson, an El Salvador native.

But the majority of

Growing up in the suburbs of Detroit, Helen Iris Torres responded to questions about her identity by telling people she was Puerto Rican. It didn't matter that schoolbooks referred to her as Hispanic.

Now, as head of an organization that supports women of Latin American heritage, Torres still says she's a "proud Puerto Rican" but prefers the term Latina, which she says encompasses the larger community of Spanish speakers in the country.

Torres' quandary is reflected in a new report by the Pew Hi

It is an ongoing debate: should birth control pills be covered by insurance or not?

Some women are resorting to desperate measures just to get birth control despite the health risks, according to a recent study.

With the current state of healthcare, a new study by the American Journal of Public Health said more Latinas are crossing the border for birth control.

In Mexico, birth control is cheaper and more easily accessible since it is sold over-the-counter.

The study also said that undocumented

FOR IMMEDIATE RELEASE

Contact: Denise Stennis
312/226-0963 ext 296
dstennis@gadshillcenter.org

Maricela García to Assume Leadership Role of Gads Hill Center

Chicago, IL April 1, 2012 – The Board of Directors of Gads Hill Center announced today the appointment of Maricela García as its new Chief Executive Officer. Ms. García is the first Latina in the agency’s history to hold this position and succeeds Barbara Castellan who led this 114-year old non-profit organization for the past 19 years.

Ms.

Immigration is one of the issues that will be put on the backburner as U.S. President Barack Obama focuses on the campaign trail in the hopes of winning his second term in office.

Obama has been blunt about election-year constraints. At a March 6 news conference, he acknowledged Hispanic supporters' anger over his failure to achieve immigration changes, including paths to legal status for some undocumented immigrants.

"When I came into office, I said, 'I am going to push to get this done,'" Obam