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Brewers Go Courting Hispanics

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The world's brewing giants, struggling to eke out growth in the sluggish U.S. market, are stepping up their courtship of the country's Hispanics.

This summer, MillerCoors is rolling out bilingual packaging in the U.S., adding Spanish to the cartons that hold bottles or cans of its Coors Light and Miller Lite brands. It is also sponsoring a Mexican soccer league.

Anheuser-Busch InBev NV, which says its Bud Light and Budweiser are the top-selling brews among Hispanics in the U.S., is increasing i

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Just as the Tea Party drew heavily on a public backlash against government spending, another new political movement — the Tequila Party — aims to use the latest crackdown on illegal immigration to motivate Latinos to vote in 2012.

Arizona Republican DeeDee Garcia Blase formed the National Tequila Party Movement as an answer to a Tea Party influence she blames for increased political opposition to immigration.

The group has no aspirations to become a third political party. Its focus will be regi

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America's pastime, Latino at heart

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America's pastime, Latino at heartMLB has seen a remarkable rise in players from Latin America over the past two decades Eddie Perez arrived in the United States at age 17, bright-eyed and excited, thoughts of baseball greatness on his mind.

An incredible opportunity lay ahead of the youngster from Venezuela. He was a teenager with a professional contract with the Atlanta Braves — a storied franchise in the greatest baseball league on the planet. The Braves thought enough of his skills as a cat

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Bizantinismo...B-i-z-a-n-t-i-n-i-s-m-o...Bizantinismo!

That was the word that won it all for Evelyn Juárez, a seventh grade girl from Santa Cruz N.M. who won the first national Spanish spelling bee Saturday.

Juárez, of Carlos F. Vigil Middle School, won by correctly spelling the Spanish word "bizantinismo," which means excess luxury.

The runner-up German Rojero, of Los Lunas Middle School, misspelled "kanindeyuense," someone from a Paraguayan territory.

The Albuquerque Journal reports that the

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Health-inspired Latino soap plans sequel

The titillating twists and turns of this Spanish-language soap opera captivated Colorado Hispanics.
But instead of stories of forbidden love and revenge, its plot twists involved health issues affecting Hispanics and the services the state provides—all told with the dramatic flair for which telenovelas are famous.

Think soap opera meets after-school special.

Health officials say they got a resounding response from 2009's Denver-area series, titled "Encrucijada: Sin Salud No Hay Nada," or "Crossr
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Juntos Finanzas Helps Latinos Save, Plan

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If you’ve come from Mexico to Palo Alto, Calif. and you work the night shift cleaning buildings at Stanford University, you might be surprised to learn that Stanford students are building a business to help you save money and plan for the future.
That’s the idea behind Juntos Finanzas, a start-up that began at the Stanford d.school. Juntos’ founder Ben Knelman was accepted to Stanford’s Launchpad and used the 10 week class to develop Juntos.

The year before, in another class, Knelman and some t

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Sonny Melendrez with Eduardo Villareal Elementary "Teachers of Strength"

 

One of my greatest joys in life comes when I am standing in front of an audience delivering my message of the power of enthusiasm. This is especially true when the audience is made up of all ages.

 

While many of my engagements are keynotes at universities, conferences, corporate awards programs, and charity galas, I also enjoy speaking to smaller groups and schools. I’ve found that one presentation always leads to another.

 

R

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From July 1 through August 31, teens across the United States will have the chance to enter to win the Quince of their dreams as part of Verizon’s My Fabulous Quince contest. Eligible teens from 13 participating cities and surrounding areas (Los Angeles, San Diego, Fresno, El Paso, San Antonio, Houston, Dallas, Tampa, Miami, Albuquerque, Secaucus, Chicago and Washington, D.C.) can participate by submitting an essay online or at Verizon Wireless My Fabulous Quince expos. For details, visit: http

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Bankers Healthcare Group (BHG) is pleased to announce it has made the HispanicBusiness list of the 500 Largest US Hispanic-Owned Companies, landing a top ranking in the Finance Sector.

Eric Castro, Chief Operations Officer of BHG, stated, "BHG's growth is due to our innovative approach to customer service. Listening to their needs and providing a winning financial solution to meet those needs is our primary goal. And we listen well. When you call, you're going to speak to a person committed 100

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Some days, when I read lists like Crain’s New York Business “50 Most Powerful Women in New York” I feel that I must clearly live in a parallel universe. One that doesn’t overlap even a tiny bit with the world these editors inhabit. Given the latest U.S. Census numbers revealing that there are now 50.4 million Hispanics in the country, and that a third of the population is diverse, there seems to be no other explanation for the lack of diversity in lists such as this one.

We all know these lists

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Carrillo to lead FCH Latino

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Flowers Communications Group (FCG) appointed Ignacio H. Carrillo as Vice President.

Carrillo has previously held senior-level posts at the Experiencia Agency, Weber Shandwick/Axis, and The Jeffrey Group. He has delivered counsel and expertise in top US Hispanic and Latin American markets across a comprehensive range of consumer categories, including QSR, beverages, sports apparel, and telecommunications, and has led programs for major corporations and brands, including McDonald’s, US Army, AT&T

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Tri-City Hispanic-owned businesses grow 33%

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Business is looking good at El Fat Cat Grill in Kennewick.

Felix Sanchez, who opened the restaurant three months ago, said it has attracted a diverse group of customers to the Mexican-infused American restaurant, where everything is made from scratch.

He is one of what the U.S. Census Bureau said is a growing number of Hispanic business owners in the Tri-Cities.

The number of Hispanic-owned businesses in Benton and Franklin counties grew by 33 percent between 2002 and 2007, according to census

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Reading High School marked a milestone this month: a graduation ceremony with its first Hispanic valedictorian. Noe Cabello is unlikely to be the last.

The Hispanic population of this historically white city shaped by English and German ancestry — along with the surrounding Lehigh Valley— has skyrocketed in the past decade, echoing a national trend highlighted by the 2010 Census.

Reading, now 58% Hispanic, is the latest harbinger for a more diverse America in regions where Hispanic migratio

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A documentary to be unveiled this week will revisit the tumultuous busing riots in Boston in the 1970s, with a rarely seen look at its effects on Latinos and Asian-American families.

The toll the riots had on those communities had gone largely unnoticed by media and historians.

"We have so much ground to cover," said Donna Bivens, a coordinator with a wide-ranging project that will accompany the documentary. "We're just getting started ... finally."

The documentary, of course, primarily focuses

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Latinos and college shape U.S. future

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Maria Alejandra Salazar will graduate in August with a bachelor’s degree in education and social policy from Northwestern University. Though she needs to take one more class, she was thrilled to participate in the school’s graduation ceremony in Evanston last week.

Salazar, who turns 22 in a few weeks, is a graduate of Niles North High School in Skokie, where she got used to being the only Latina student in a classroom. At least at Northwestern, where Latinos are about 7.5 percent of the underg

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Young Latinos want bicultural content

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Young Latinos—ages 14 to 34—are eager for bilingual, bicultural content, says a new study co-sponsored by Tr3s: MTV, Música y Más—a bilingual, bicultural channel.

The Máximo report, conducted by Latino media and marketing firms Motivo Insights, LLC and the New Generation Latino Consortium (NGLC), focused on U.S.-born Latinos and those who had been in the U.S. for at least 15 years. Like most consumers, it found, these “New Generation Latinos” want to see content in which “they are the star”—i.e

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The largest gathering of Latino elected officials in the United States projects a record number of Hispanic voters in next year's election.

The National Association of Elected and Appointed Officials -- NALEO -- kicked off Thursday with the release of the groups' projections of Latino participation in the 2012 elections.

They expect 12.2 million Hispanic Americans will go to the polls, which would be an increase of 25% from 2008.

But Arturo Vargas, NALEO's executive director says his group expe

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Hispanic market holds opportunity for banks

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Virginia's banks and credit unions could be gathering millions of dollars in additional deposits by reaching out to Hispanic households that lack checking and savings accounts, University of Virginia researchers said.

Almost 39,000 Hispanic households in the state have no accounts with banks or credit unions but generate an average annual income of $23,500 that could flow into the banking system, according to the report by the Darden School of Business' Tayloe Murphy Center.

Some banks and cred

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Martha de la Torre is the CEO and co-founder of El Clasificado, a directory of classified ads that is targeted to Latino immigrants and functions as a 'Spanish-language PennySaver.'

The gig: Martha de la Torre is the chief executive and co-founder of El Clasificado, a Spanish-language publication distributed weekly throughout Southern California. The 60-page directory of classified ads is targeted to Latino immigrants and functions as a "Spanish-language PennySaver," said De la Torre, 53. The p

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Latinos are the fastest growing demographic in the United States. The 2010 U.S. Census revealed that there are 50.5 million Latinos in this country, comprising 16% of the total population and 14.3% of the workforce. These numbers are expected to increase rapidly in the next few decades. By 2030, it is estimated that Latinos will make up more th

an 20% of the population and over 22% of the labor workforce, increasing their standing as a major driving force in the U.S. economy and labor market.

B

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