With the much anticipated release of the 2010 U.S. Census data, it is time for businesses and franchises to gear up for the new customer demographic adjustments that will inevitably follow. The biggest news to emerge thus far is the rapidly expanding Latino population, estimated to have become a trillion-dollar customer base in the 10 years since the previous census was taken.
As with any demographic, the Hispanic population in the United States has its own unique preferences and cultures when
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We are happy to report that El Valor has partnered with St. Augustine College, to begin an ASSOCIATE IN RESPIRATORY THERAPY cohort in LITTLE VILLAGE! This is part of our Leadership Through Education program which has as one of its goals to increase the number of qualified, culturally and linguistically skilled personnel in high-demand fields especially individuals who can identify with the Latino community and other underserved communities.
If you or anyone you know is interested in obtaining a
“Living with Schizophrenia: A Call for Hope and Recovery” is a half-hour documentary film that tells the story of three people who are living meaningful lives with schizophrenia, a chronic and potentially disabling brain disorder. Visit http://www.hopeandrecoveryfilm.com/videos/trailer.swf to view the documentary trailer. The film sets out to increase understanding and to reduce the fear and stigma often associated with this mental health condition. About one percent of the US adult populatio
"You get your name out there, people refer customers to you," said Diaz, 42, who opened the West Des Moines bakery Let Them Eat Cake nearly five years ago. "You definitely get more business."
But getting other Hispanic-owned businesses to join Iowa's Main Street program has been anything but a cakewalk.
Main Street Iowa, like other programs nationwide, has been working to overcome barriers, many of them cultur
Research shows that wine consumption among Latinos has dramatically increased in the last few years, and wine makers are taking notice.
Part of what's pushing the increase in consumption is sheer demographics, with Hispanics accounting for more than half of the U.S. population increase over the last decade. Another factor is a cultural shift among the more established Latino generations.
Among the companies trying to reach more Hispanics is Beringer Vineyards in Napa Valley, Calif.
It's running
State's Latino population surges – political power, too
California's Latino population grew nearly three times as much as the state as a whole in the past decade, making it home to more than a quarter of the nation's Latinos, according to a new Census Bureau report.
While the Golden State's population grew by 10 percent in the past decade, the Latino growth was 27.6 percent, accounting for more than 90 percent of the state's population gain overall.
Latinos now are 37.6 percent of all Californi
Lancaster’s rolling hills are steeped in the traditions of the Amish — their plain dress and humility as much a tourist lure as their quilts and pies.
But, as an iconic symbol, this Lancaster image could need a revision. Instead of Zerbe’s potato chips, think chicharrones. Egg casserole? How about chilaquiles. Pulled pork? Did someone say lechón asado?
Increasingly, the flavors of this south-central Pennsylvania region — famous for its mud sales and outlets — bears a marked Latin accent that go
It's a great place to have more members of La Raza--especially if you can couchsurf with 'em for vacation.
According to U.S. Census demographic data released Thursday, Hawaii's Latino population grew 37.8 percent from 2000 to 2010.
When New York City-born Puerto Rican José Villa arrived in Hawaii 25 years ago, there were few fellow Latinos. But when Villa and his wife traveled across the islands last year encouraging Latinos to participate in the Census. They found pockets of Hispanic culture f
The Black Hawk helicopter is a four-bladed, two engine, versatile Army fighting machine—and for Commander Marisol Chalas, it’s her pride and joy.
“Thanks to my persistence, I have touched the sky,” she recalls a statement she holds dear to her heart.
From the first sound of the Black Hawk’s engines, one can feel the reverberations of Chalas’s success story. A-39 year-old Dominican American, and the nation's first Latina National Guard Black Hawk pilot, Chalas has lived her life from the cockpit
At the end of May 2007, Jorge Sanchez loaded his cousin's pickup truck and moved his young family from an apartment into a house in Fitchburg. The house was just three years old. Its light brown siding was accented by a bright red front door. A park sat invitingly down the street.
That was six years after Sanchez and his wife, Minerva Abrajan, natives of Puebla, Mexico, arrived in Madison. They're not citizens, but, as permanent residents who pay U.S. taxes, the UW-Madison janitors obtained a m
Aida M. Alvarez, a former Clinton administration official, has called the Bay Area home since 2002. Today, as chairwoman of the Latino Community Foundation, she brings her varied experience to the region's leading Hispanic philanthropy.
After graduating from Harvard University, the Puerto Rico native worked as a reporter in New York, then became a banker on Wall Street. Ms. Alvarez later moved to Washington to run the Office of Federal Housing Enterprise Oversight. She served as head of the Sma
According to the Latin Business Index, low inflation and strong economic growth put Peru in second place among other Latin America countries, reports Andina.
The Latin Business Index measures the business environments in 18 countries in Latin America by five major factors and 32 subcategories, including the macroeconomic environment, corporate and political situation of each country in terms of globalization and competitiveness, and the level of infrastructure.
"The classification is given on t
“I hope the coffee is not too strong for you,” Rejane Brito said. Too strong? This was Brazilian coffee, which she’d especially brought to the office to energize an early-morning meeting.
Like the coffee, Brito hails from Brazil, and for the past year and a half, she’s been bringing her own style of energy to a nonprofit that has been quietly growing in Napa.
Puertas Abiertas — “open doors” — began as a program of St. John the Baptist Catholic Church in 2005, with a mission to help underserved
ShareDiscussDownloadThe buying power of Latinos in the U.S. has more than doubled in the last 10 years. That economic clout grew even during the most recent recession. But many businesses are still learning how to tap into the Latino market.
The intersection of cultures was recently on display at a business expo in Kennewick, Washington. Jessica Robinson followed one small business owner as he tried to make a good impression.
Let’s face it. There are certain things that most people are willing t
Antonio Cortez spent his working life picking lemons and onions for minimum wage, joined by his children in the summers to make ends meet.
A farm laborer from Mexico and later California, he had no formal education but made sure his children did.
On Sunday, the youngest of his 10 children will walk across the University of Illinois Assembly Hall stage and receive her doctoral degree, the first in their large extended family to do so.
Antonio Cortez, 84, will stand by her side. Rufina Cortez ask
Buck's Shoes has been around a long time.
On an elaborate sign stretching across its front door the business proudly boasts "Purveyors of Fine Footwear and Accessories".
The store fittingly sits on Main Street.
That's Main Street, Fremont, Nebraska.
It's one of America's historic streets - part of a National Trust campaign to hold on and preserve the past, hoping perhaps it will lead to a happier and more prosperous future.
The residents themselves are also caught up in a bitter debate over thei
Across the board students are found to be working too many hours to keep up with their studies and a huge proportion (30%) of those surveyed may abandon their studies and hopes of getting a college degree. The lowest income students are now getting a smaller share of the CSU’s State University Grant (SUG) than they
Ten years ago, Wal-Marts in the Midlands didn’t have entire aisles devoted to Hispanic foods.
For most, Taco Bell was the closest thing to a tacqueria.
There were no art shows or poetry contests featuring creative Latinos.
But that has changed as Hispanics moved to the Midlands by the thousands to take advantage of job opportunities. Those new residents not only filled out the area’s work force, but they brought along families, food traditions, holiday celebrations and other pieces of their cul
Mayor-elect Rahm Emanuel proposed Tuesday reorganizing the Chicago City Council to reflect the city's diversity by incorporating Latinos into its principal committees.
Emanuel, who takes office next Monday, said in a communique that the changes are a result of meetings he held with the 50 members of the council.
He said the new leadership of the committees will reflect the diversity that exists in Chicago and will help implement the reforms needed for the city to progress.
The alderman of Puert