Clients are always asking about best practices for Hispanic marketing — what to do (and what not to do) on digital platforms, what languages to use, and so on. Here are a few tips on how to reach Hispanic audiences effectively:
Be culturally relevant.
Brands should know the passion points of Hispanic culture — music, family, food, traditions — and use them as starting points to reach out to Hispanic audiences. READ MORE AT MEDIAPOST
Losing one's job can be traumatic. As the economy continues to transform, uncertainty surrounding job security and employability will only increase, especially for the older workers. However, there is always a silver lining in every cloud.
As the economy restructures, it brings about new opportunities and creates new jobs. The secret to grabbing hold of these new opportunities is skills upgrading. Here are some tips for you if you ever find yourself in between jobs. READ MORE AT CHANNEL NEWS AS
A new study conducted by researchers at Stanford, Harvard and the Census Bureau, finds that in 99 percent of neighborhoods in the United States, black boys earn less in adulthood than white boys who come from similar socioeconomic backgrounds. This undermines the widely-held belief that class, not race, is the most fundamental predictor of economic outcomes for children in the U.S.
The study looked at racial disparities in income over generations by looking at de-identified data from 20 million
Five years ago, Telemundo had less than half the audience of rival Univision and was headquartered in a former shoe warehouse in a neighborhood that flooded each time a hurricane blew through Miami.
Today, the Spanish-language broadcaster owned by Comcast Corp. is nipping at long-dominant Univision’s heels in the ratings, consistently beating it in the 10 p.m. time slot with edgy narconovelas—soap operas about Mexican drug lords—aimed at a new generation of bilingual Latinos. READ MORE AT THE W
1. BE PREPARED
It’s obvious but easily forgotten. The last thing you want is to show up to an event, not knowing anyone and not get the best out of the situation... preparation is KEY!
From remembering business cards, researching key speakers and event topics, and having a nose on social media to see if you can scope out who’s attending – the more prepared you are the more you’ll get out of any networking occasion.
Setting yourself goals can also benefit your networking experience. This gives y
According to a new research report from the National Institute on Retirement Security, two-thirds of working Millennials have nothing saved for retirement. These are some of the surprising, new statistics about Millennials and their retirement.
Here's what you need to know. Among the many findings in the report, here are some of the major findings. READ MORE AT FORBES
When Gabriel Concha’s oldest daughter was in second grade, she started falling behind in her New York City school. Monica Olivera was living with her kids in what she called a “failed school district” in North Carolina, and William Estrada’s parents wanted to make sure their faith was part of their kids’ education but didn’t want to pay for a private school.
Each family had different concerns, but they all turned to the same solution: homeschooling. READ MORE AT 0ZY
Diverse and inclusive companies drive innovative results. Yet the tech industry still struggles with diversity and inclusion, often failing to attract diverse talent due to inclusivity issues in the workplace. For organizations looking to shape up their diversity and inclusion practices and policies, the change can be challenging — and rewarding.
Most companies are driven to enact change for one of four common reasons. READ MORE AT IT WORLD
Amidst the sights and sounds of a bustling Austin Convention Center, you can pull on a pair of Virtual Reality (VR) goggles to walk through a Peruvian rainforest. You can dance the night away to a DJ mix or to Peruvian rock, electric, funk and folk bands at Peru House, a spot dedicated to Peruvian arts, culture and technology.
Latin American and U.S. Latino presence at the annual South by Southwest (SXSW) tech, film and music festival has grown significantly – particularly through music. READ M
The US Hispanic population is large, growing, young and experiencing economic and social progress – “an incredible opportunity for any brand”, according to an industry figure.
In a WARC Best Practice paper, How to market to Hispanic consumers in the US, marketing consultant Belia E. Jimenez, highlights the size and influence of the Hispanic population on many areas of US public life and popular culture.
“The challenge for marketers wishing to sell to Hispanics is determining how Hispanics are d
It's often said that success is all about who you know. This is especially true when it comes to your career: Knowing the right person at the right company can open the door to your dream job opportunity.
But what happens if you've lost touch with professional contacts you were close with in the past? It can be awkward (and a turn-off) to reach out to someone after months or years of not speaking and ask for help, so it's important to go about rekindling old networking relationships the right w
Black and Hispanic U.S. adults are half as likely as whites to drink tap water and more than twice as likely to drink bottled water, according to a recent Penn State analysis.
The findings also support past research that indicates that minorities and more vulnerable populations have a higher distrust of tap water in America, and that those who do not drink tap water and instead consume bottled water are at greater risk of health issues and financial burdens. READ MORE AT PENN STATE NEWS
America cannot afford to turn its back on immigrants. Immigrant makers, doers, and dreamers create American jobs; innovators and laborers further U.S. competitiveness.
The challenge for the United States, therefore, is to change the national discussion from “taking jobs” to “making jobs.” When that happens, the need for immigrants becomes obvious.
New and young businesses account for nearly all of the net job growth in America. And immigrant entrepreneurs are twice as likely to start businesses
Hispanic entrepreneurs are increasingly optimistic about the future – what lies ahead in the next year and even the next decade to come – and see their heritage as an important advantage to their success.
According to the second annual Bank of America Hispanic Small Business Owner Spotlight, surveying Hispanic entrepreneurs nationwide, the majority believe the national economy (60 percent) and their local economies (67 percent) will improve in 2018 – much higher than their non-Hispanic counterp
Texas is poised to send its first Latina to Congress after State Sen. Sylvia Garcia has won the Democratic nomination to replace retiring U.S. Rep. Gene Green of Houston.
Garcia easily beat six little-known candidates on Tuesday, including health care executive Tahir Javed, who vowed to spend his own money lavishly to compete in the race. She immediately becomes the overwhelming favorite to win November's general election.
The district includes swaths of north and east Houston and is nearly 80
Despite gender equality initiatives and rules forcing companies to disclose their salary data, men are still paid more than women. What’s more, the gap between men’s earnings and women’s earnings is actually widening, not narrowing. In 2017, the average pay for women globally was $12,000, according to the World Economic Forum (WEF), almost half of the $21,000 average pay packet for men. If the WEF is right, it’s going to be nearly 217 years before the gender pay gap closes. For women in the wor
The 90th annual Academy Awards were, by any definition, a moment of triumph for Latinos.
Guillermo del Toro became the third Mexican-born filmmaker to win best director, and it was his lavish Cold War fantasy "The Shape of Water" that was crowned best picture. Pixar's box-office smash "Coco," the biggest budget studio release to feature a largely Hispanic cast, won best animated feature and best song. Lin-Manuel Miranda reminded viewers of Puerto Rico, rebuilding from Hurricane Maria. Lupita Ny
Hispanic people with limited English proficiency may be disadvantaged in getting home loans because Spanish translations of mortgage documents are unavailable in their nearby banks, a Lower Hudson Valley housing advocacy group reported recently.
The investigation, funded by the U.S. Department of Housing and Urban Development, found that nine out of 10 banks located in or adjacent to the Lower Hudson Valley communities with significant Hispanic populations failed to provide Spanish-language tra
Read biographies of feature guests for the 2018 international Women's Day Celebration being held tomorrow at STK Chicago!
Mistress of Ceremonies
Siera Santos, Sports Broadcaster, NBC Sports Chicago
Siera Santos joined NBC Sports Chicago in October 2015 as the White Sox reporter and anchor of Fast Break. While she primarily hosts the midnight program in the off-season, Santos covered White Sox slugger Jose Abreu’s return to Cuba last year, creating a long-format documentary about his homecoming
Research professional networking events to reconnect with old colleagues and find new friends. While some networks maintain contact throughout the years, many diversify or move on. Don't get stuck in the past. Move forward by making new contacts in your profession or geographic area. READ MORE AT FORBES
