Blog

Latinos are the fastest growing segment of the population and not just Latinos, young Latinos are out-growing their non-Latino counterparts.

And nothing screams youth nowadays more than being active on social media, whether that be the major sites like Facebook or Twitter or the smaller apps like Vine and Snapchat.
The number of U.S. residents 5 and older who spoke Spanish at home in 2011. This is a 117 percent increase since 1990 when it was 17.3 million. Those who hablan español en casa const

There has been a lot of debate about using a “total market approach” when reaching out to Hispanics, especially in regards to their millennials.

Total market approach is relying on only one marketing program designed to reach all consumers across both general and ethnic markets. If you take a shortcut like this and try to tap into the Hispanic market using a straight translation of your Anglo campaign into Spanish, it’s basically like serving a burger with every Anglo topping imaginable and th

Recent grads with shiny new degrees. Mid-career professionals vying for new (or better) jobs. Retirees looking for a supplemental income. The value of professional networking is rarely outgrown — or overstated. Sure, everyone is on social networks these days, but there's a big difference between knowing the perks of networking and knowing how to network effectively. Hint: Setting up an online profile and halfheartedly touching base with connections now and again probably won't cut it.

Here's a

According to an analysis of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing, U.S. Hispanic demographic trends indicate a 163% increase in population between 2010 and 2050, making up 30% of the population by July 1, 2050, and one trillion dollars in buying power in 2010, rising to $1.5 trillion next year (an increase of 50% in just five years).

Marla Skiko, senior vice president and director of digital innovation at SMG Multicult

Hispanic investors displayed a strong appetite for financial education in a recent Wells Fargo survey of investor attitudes.

Hispanics, more so than investors in general, said they wish they knew more about mutual funds, stocks and bonds (72 percent compared to 64 percent among investors in general) and that they were never taught about savings and investing as they were growing up (45 percent compared to 31 percent of the overall investment-minded population).

The study by Chicago-based Vesta

You arrive alone. Your heart is beating a little faster than normal and suddenly all of your charisma and charm go out the window. You try to lock eyes with someone so that you can find a temporary home in what can feel like a sea of strangers. But everyone looks happily engaged in conversation.

While this might sound like your experience at a middle school dance, it’s also what many people feel when they enter a networking event. These are completely natural reactions, even for the biggest ext

When he was 15, an immigration raid at a Japanese flower nursery turned Arturo Flores’s life around.

The owners needed a new group of workers to replace the ones removed by immigration officials, and Mr. Flores landed a job cutting flowers. He slowly worked his way up to packaging and delivering them. In the mid-1980s he got a call from two businessmen looking to start their own cut-flower business. They asked him to manage deliveries and distribution.

Today Mr. Flores, 50, is the president of

Increasing workers’ earning power and offering Hispanic-owned companies easier access to funding that can be used for growth can help improve the social and economic status of Latinos in the United States and across Latin America, Mexican billionaire Carlos Slim says.

In a speech at the annual conference of the Catholic Association of Latino Leaders, Slim spoke on how to better the plight of Hispanic workers and Latino-owned businesses.

Slim, ranked by Forbes magazine as the world’s second-rich

Maricela Vazquez, Meteorologist Telemundo Chicago

Maricela Vazquez of Telemundo Chicago to moderate the Sales & Entrepreneurship Networking Forum this Tuesday, August 19 at Vertigo Sky Lounge Chicago. 

Maricela joined the Telemundo Team in January 2011; she is the first and only Spanish speaking Latina Meteorologist in the Chicago Spanish Media. Ms. Vazquez is a member of American Meteorological Society and a member of the National Weather Association, two of the most recognized organizations

The teenager crossed her fingers. The dark pellet was supposed to levitate. Like magic, it floated an inch into the air.

Cruz Alvarado, 16, smiled. Her science experiment worked. The pellet, a superconductor Cruz created, rose when the professor poured liquid nitrogen near it.

“I think it’s pretty cool,” Alvarado, a junior at Meadowcreek High School in Gwinnett County, said afterward. On this day Alvarado was the one conducting the test, but she’s part of an experiment, too, one designed to get

Politicians and pundits have long been talking about the new non-white majority in the United States, and especially about the growing numbers and clout of Hispanic-Americans. As of the 2011 census, around 52 million Americans called themselves Hispanic, about 17 percent of the population — but their influence is even greater.

Whether first-generation Americans, immigrants or members of families with deep roots on this side of the border, Hispanics are shaping discussion and policy on everythi

While most Americans remain fairly in the dark about bitcoin, tech-savvy Hispanics are at the forefront of fandom for the digital currency, according to a survey .

Just 8 percent of whites polled by Morning Consult said they know "a lot," while 53 percent said they know "nothing at all" or "not much" about bitcoin. That compares with 21 percent of Hispanics who say they know a lot, and 42 percent who say they are likely to use bitcoin, against 24 percent of whites.

Figuring out why the cryptocu

Yai Vargas, National Marketing Manager, Latino Market, New York Life Insurance Co.

Yai Vargas is the National Latino Marketing Manager for New York Life. Charged with implementing strategic marketing and recruiting initiatives, Yai currently travels to 40 cities around the US where she drives local community initiatives promoting financial literacy and planning for the Latino community. Yai has corporate and agency experience in the diversity, public relations and multi-cultural communications

If you want to advance your career, you know the standard advice: Go to networking events! But attending an unfamiliar event (with unfamiliar attendees) can be intimidating, so much so that many of us shy away from attending altogether. With a few tips and tricks, you can confidently approach networking events and make career-lifting connections:

Do your homework. Some event organizers will share a guest list in advance. If so, search attendees’ LinkedIn profiles to scout out whom you’d like to

I opened two different yet similar emails this morning. The first dealt with a “Speed Networking” site promoting its services. The second email was promoting a “Networking Seminar” that uses a formulaic approach to networking similar to the typical funnel approach to sales.

What struck me about these emails was the focus on numbers. Has networking become the replacement for the old sales mantra of having to make cold calls?

When I started selling more than 30 years ago, my leaders drilled into

Mobile technologies are helping Hispanic-owned businesses improve productivity, client service and communications with employees, the president of the U.S. Hispanic Chamber of Commerce said.

Javier Palomarez said that, according to a recent USHCC-sponsored survey taken among 513 Hispanic companies, 82 percent of respondents said that greater productivity could be attributed to the use of those devices, while 62 percent said they help grow their businesses.

"We always suspected that the Latino c

An ice-cold Corona with a slice of lime is what often comes to mind with Hispanic beers. But a growing cadre of Latino brew masters is working to change that.

Among them is Juan Camilo, a 28 year old Dominican-American entrepreneur who two years ago turned his beer brewing hobby into a full-fledged business. He quit his job on Wall Street and, with a home-made recipe and a passion for beer, opened the Dyckman Beer Company, hailed as New York City's first Latino-owned brewery.

Camilo, who was bo

Is it really a "sales presentation" if no one is listening?

As a prospect in front of salespeople, I do not always listen to what is being said. It would be naive to assume that we hold a prospect's attention 100 percent of the time. However, every salesperson can improve his or her presentation.

Here are some general tips to help you get better:

1. Establish rapport. Before you start talking about your product or service, be sure you have connected as a human being with your prospect. It is so

"I want to build beautiful things the world wants to use." So said an application to an internship program with Girls Who Code, a national group that encourages young women to consider careers in computer science.

Lots of women want to code, design, and be part of the communications/Internet/Web/mobile world. So do lots of people from all sorts of racial, ethnic, and economic backgrounds.

Problem: That world is a male shop. A white male shop. Always has been.

As a report released Wednesday by T

Many decision makers struggling to increase sales and stay ahead of their competition don’t understand how impactful the Hispanic market could be for their businesses.

Some executives feel that since they haven’t done any outreach in the past and they have low market penetration, it’s not necessary to invest in this target audience. However, Hispanics are emerging as a powerhouse of economic influence.

The success of any business will depend on how open-minded executives are in reacting to mark