If you want to understand where U.S. culture is moving, follow the phone. For millions of Hispanics, mobile isn’t just a device—it’s the primary gateway to communication, entertainment, shopping, and community. The result is a population that over-indexes on mobile-first behavior and drives outsized impact across social platforms.
Smartphone ownership is now essentially universal across the U.S., but the “mobile-first” reality is especially impor
It should surprise no one that plenty of millennials are addicted to the internet, constantly scrolling through their favorite social networks, and annoying people around them with obnoxious smartphone habits. But just as there are plenty of people who still buy dumb phones instead of smartphones (including some millennials), there are some millennials who have opted out of popular social networks like Facebook, Instagram, and Twitter. READ MORE AT CHEAT SHEET
According to the most recent Total Audience Report from Nielsen, looking across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, they are on their phones for more than 14 hours a week for app, audio, video and web purposes.
And, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers.
There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage.
Marketers looking for a massive demographic embracing this shifting landscape needs look no further than U.S. Hispanics. A community 52 million strong, representing 17 percent of all Americans, Hispanics are a marketer's dream: digitally savvy, young and socially connected.
Indeed, it's no secret that Hispanics are tech-forward. Digitally,
As financial institutions urge their customers to bank anywhere anytime by using their phones and tablets, a new survey finds that Latinos don’t trust a mobile device to keep their funds and personal information secure.
Some 44 percent of Latinos said they don’t turn to mobile banking because they are worried about information security, data released on Tuesday by Zpryme and ThinkNow Research shows.
The online survey, which included 500 adult Latinos between the ages of 18 and 70, was conducted
It’s no secret young people live on their cell or smart phones, but for Latino youth –that rings even truer. A new report written by Mobile Future and the Hispanic institute underlines young Hispanics and new generations of Americans spend heavily on mobile broadband technology – $17.6 billion on mobile devices and more than $500 million on mobile apps in 2012.
The report Hispanic Broadband Access: Making the Most of the Mobile, Connected Future notes that the legal immigration of people from al
The Hispanic market in the U.S. is growing at an impressive rate. The U.S. Census reports that Hispanics are the fastest-growing demographic segment in the U.S . By 2050 Hispanics will account for 30% of the nation’s population. It’s no wonder that companies are putting a significant amount of their budgets towards engaging them in a meaningful way. Companies like Old Navy with their interactive Telenovas, T-Mobile and Lowe’s are all examples of big brands looking to reach the Hispanic populatio
