Historically, financial service companies have been slow to focus on the burgeoning U.S. Hispanic market. While certain sub-categories, namely money transfer services, check cashing and mortgage providers have aggressively pursued Hispanics, most efforts have been focused on the “unbanked” — an unsophisticated and relatively small segment of unacculturated Hispanic consumers that were generally outside the mainstream financial world.
However, with continued growth of the Hispanic population an
