Targeting Hispanics, Google will soon launch a new domain, called .soy (.I am) — another avenue toward reaching the vast, tech-savvy, Spanish-speaking market, a Google executive disclosed during a panel discusssion at the Hispanicize 2014 conference on Wednesday.
As Latinos have become a powerful consumer force and the fastest-growing users of mobile devices, major companies like Google are increasingly looking for ways to attract them.
“Latinos are about to create a revolution in technology,”
Diversity isn’t a word most people would use to describe sellers in today’s business-for-sale market. More often than not, sellers are Caucasian Baby Boomers interested in exiting their careers to enter retirement. In fact, BizBuySell.com’s recent survey of small business buyers and sellers found that 86 percent of owners interested in selling their businesses identify as Caucasian.
But what about the buyers in today’s market?
According to BizBuySell’s report, which surveyed over 2,000 prospect
Latinas are playing a critical role in California's economy, increasingly because many Latinas are opening and running their own businesses.
Recently in Los Angeles, as part of our work with the California Economic Summit, we met with a group of Latina business and organizational leaders, each of whom had an interesting and unique story to tell.
Our friends at HOPE, a non-profit, non-partisan organization committed to ensuring policy and economic parity for Latinas through leadership, advocacy
According to a recent report published by the Motion Picture Association of America, Latinos went to the movies in 2013 way more often than other ethnic groups in the U.S. relative to their population.
Last year, Latinos made up 17 percent of the population, but accounted for 32 percent of frequent moviegoers (that is, folks who went to more than one movie a month). Blacks represent 12 percent of the population and were 12 percent of frequent moviegoers in 2013. Asians (and other minorities) —
Just 1.5% of computing occupations in the country are filled by Latinas, a startling Bureau of Labor Statistics number that illustrates the importance of pushing Latinas into the tech space.
There are a variety of different ways to promote and encourage Latinas into the tech space, and Becky Arreaga, president of Mercury Mambo, and Rebecca Gonzales, assistant director of Avindé, discussed several during their panel Friday, “Chicapreneurs: Latinas in Technology.”
More Latinas than ever are gradu
Organizations have heard it over and over: There’s a serious business case to be made for implementing a meaningful diversity and inclusion strategy.
But organizations are still struggling to do that effectively, according to the Hispanic Association on Corporate Responsibility’s 2013 Corporate Inclusion Index.
In its fifth year, the survey measures Hispanic inclusion among Fortune 100 and HACR member companies “by focusing on HACR’s four pillars of corporate social responsibility and market re
The Partnership for a New American Economy and the Latino Donors Collaborative today released a new report showing how the number of Hispanic entrepreneurs in America has grown exponentially over the past two decades, powering the economy during the recent recession. Hispanic immigrants in particular are now more likely to be entrepreneurs than the average member of the U.S. population overall.
“I am so proud of the Latino community and especially entrepreneurs who are creating new businesses
Chicago, IL.- This past Thursday, March 20th, Mujeres Latinas en Acción celebrated its annual Dinner & Silent Auction Voces Unidas 2014 at Hyatt Regency of Chicago. The banquet underscored the organization’s great commitment to continue efforts to provide the resources needed for Latina women and their families who are survivors of domestic violence.
“Each year more than three million children witness domestic violence in their homes. Just imagine the catastrophic damage this is causing and the
NEW PARTNERSHIP LAUNCH
LATCOM X6 is an international marketing company (imc) that was founded by three business savvy entrepreneurs - Jaime Nunez, Jorge Lastra, and Danny Bradley. Between the three, they have over 35 years of Telecom and Direct Sales experience. Their desire was simply to establish a company that would economically impact people across the globe. Providing real prosperity for its distributors which became the driving force behind the heart of the X6 concept; a concept that truly
Hispanic and Latino shoppers across the United States wield more than $1.2 trillion of buying power annually with projections of $1.5 trillion by 2015, according to Nielsen. That economic power is why Wal-Mart, Home Depot and most major retailers invest in marketing efforts to woo this important demographic.
Experts said consumer packaged goods (CPG) companies and other retail suppliers are just starting to scratch the surface with targeted marketing efforts to Hispanics. McKinsey Group reports
In a world that seems custom-made for those with outgoing personalities, attending networking events as an introvert may seem like a nerve-wracking experience, but it doesn't have to be. Introverts can have as many professional advantages as their extroverted counterparts, even when it comes to meeting new people.
The basic definition of networking is expanding your circle of contacts and nurturing mutually beneficial relationships. Start with these five tips:
Make a plan. Prepare a few convers
Your network is your net worth. It is a source of knowledge, job opportunities, potential business partnerships, future hires and so much more. Networking won’t only help you find your next job, but it will help you improve within your current position. In short, your power is derived from and amplified by your network.
One of the world’s most successful tennis stars; a pop singer from the 90s making her comeback; the beauty director at a major national consumer magazine for teenagers; the son
Spring is the season for cleaning up, clearing out and starting fresh. It's also a great time for job seekers to ramp up their search efforts and finally land the position of their dreams.
A new batch of college students will be graduating soon, which means that companies are seeking applicants for both entry-level jobs and the higher-level positions needed to supervise those new employees. If you want to compete, it's important to make sure your résumé is current when it comes to both personal
Square, the payments processing start-up, is looking for new users for its credit card device among the US’s growing Latino community.
The company, co-founded by Twitter’s Jack Dorsey, is today unveiling Spanish language support and software in hopes of tapping into the purchasing power of America’s more than 50m Latinos.
US consumer goods and media companies have long wisened up to the purchasing power of the country’s Spanish-speaking population, but tech start-ups have not tended to target t
In some regards, UC Berkeley Ph.D. student Anastasia Chavez’s story should be commonplace: After graduating from college, the first in her family to get a college degree, Chavez went for her master’s degree at the behest of a “pretty amazing mentor” while marrying and starting a family.
Epitomizing the uniqueness of her story and ubiquitous problem facing universities across the country is the fact that this Latina student arrived at UC Berkeley’s math department among 161 Ph.D. students, 30 of
A conference can be a great place to strike up a new business relationship, but it can also be stressful to walk into a room full of strangers and make meaningful connections.
That’s why it’s important to understand some key principals of networking before showing up for an event armed only with business cards, a firm handshake and a smile. READ MORE
What's the secret to getting anyone on your side?
According to Gretchen Rubin, author of "The Happiness Project," the key to winning friends and making connections is actually quite simple: Help the people around you feel good about themselves.
When you make someone else feel smart, they'll feel good about you, too. In a recent post on LinkedIn, she suggests several ways you can go about this. Here are some of our favorites... READ MORE
The Hispanic market will represent $1.5 trillion in purchasing power by 2015 and 30% of the U.S. population by 2050. Business leaders who are contemplating how to reach such an enormous market segment, especially through their digital presence, often ask me the same question: “Do we really need Spanish, or can we get by with just English?”
A study from the Pew Hispanic Center shows that 82% of Latino adults in the U.S. speak Spanish, and 95% believe it’s important for future generations to cont
The economy is now picking up, it’s official. So why is it that work is still grim? You are shouldering the burden of the last redundancy programme or the recruitment freeze, everything you do is scrutinised critically, and budgets are still tight.
Time to get a new job. Here aThe economy is now picking up, it’s official. So why is it that work is still grim? You are shouldering the burden of the last redundancy programme or the recruitment freeze, everything you do is scrutinised critically, a
Researchers at NYU’s College of Nursing recently released a study analyzing Latina women in America and their likelihood to develop prediabetes and diabetes.
Professors Shiela Strauss, Sherry Deren and Mary Rosedale conducted the study by analyzing data from the National Health and Nutrition Examination Survey. The professors, with the help of others, examined the proportion of women from different racial groups who experienced high glucose levels that would make them susceptible to developing
