"Mama always knows best!" is a quote that every young mom remembers while growing up. Moms, young and old, often turn to their own mothers (and extended family) for advice and now Kellogg's(R) is extending that community by bringing Latina moms together with Dias Grandiosos.
Kellogg's is taking a fresh approach to reaching and connecting with Hispanic families through stories about food, family and culture from real Latina moms. The digital age is inspiring moms to look for family advice online
The University of California has offered freshman admission to more in-state Latino students than white students for the first time, a change that reflects the state’s shifting demographics.
Fall 2014 admissions data reported by the Los Angeles Times showed that 28.8 percent of California residents accepted to one of nine UC campuses were Latino, bumping white applicants as the second most accepted group and increasing Latino acceptances by nearly a thousand from the previous year. At 36.2 perc
Why do some groups continue to cling to the American Dream in spite of the political polemics about people abandoning opportunities to better themselves because of the often touted income-distribution problem? This complex question can be answered in one word: faith.
A recent poll conducted by The Washington Post and the University of Virginia's Miller Center found that Hispanics in America, as a whole, have greater faith in their ability to achieve a better standard of living for themselves th
People often have the perception that networking is only relevant to entrepreneurs who are looking to win new business. But I have long been of the opinion that whether you're a business owner, a middle manager, or an employee just starting your career, networking should be a big part of your professional life.
If you are serious about progressing your career then you need to be proactive. Scouring recruitment websites and job portals are a crucial part of job searches, but a significant percen
Tough Latina women make up about eight percent of the U.S. population and their numbers are growing, they made up only two percent of the scientists and engineers working in those professions in 2010, according to a report from the National Science Foundation.
Luz Rivas, whose love of computers at an early age changed the course of her life, is determined to increase these numbers. She believes the interest and the confidence to get into technology and science has to start early. So after atten
La organización Gift of Hope se anotó otro éxito en la comunidad latina de Chicago al cumplir la meta de recaudar 24 “Becas por la Esperanza” para jóvenes latinos este pasado 13 de abril, 2014. El compromiso de Raiza Mendoza, Gerente de Asuntos Hispanos para la organización, llenó de moda y subió la temperatura de la ciudad de los vientos con las tendencias primavera/verano 2014 de la colección “Caracas” de Eva by Evelyn Swimwear. Presentes estuvieron representantes de algunas de las organizaci
Cuban-American Barb Mayo describes a tanda like this: "It's like a no-interest loan with your friends." Mayo had never heard of tandas growing up, and it wasn't until she started working in sales for a cable company in Southern California that she was introduced to the concept.
"I worked with a bunch of Mexican women and they were like, 'Hey Barb do you want to do a tanda?' And I was like, 'What is a tanda?' — and they explained it to me."
Here's an example of how a tanda works: Ten friends, fa
The beer is ready for dry hopping. Diego Benitez unscrews the bar clamps that keep a massive metal lid fastened to the top of one of his brewery's handmade fermenting vessels.
As he pries up the lid's rubber lip, breaking a pressure seal that for the last week has kept the fermenting brew isolated from the air outside, Benitez talks about his years growing up in Mexico City, the son of an Italian and a Spaniard who met there and started a window installation business; how he traveled to Europe
Are you discounting social media as a way to land a job? Or are you relying 100 percent on LinkedIn to help you create your digital footprint? If so, you’re making a mistake. Research shows employers benefit from using social media to attract candidates. The Society for Human Resource Management's 2013 survey, Social Networking Websites and Recruiting/Selection, found 77 percent of organizations use social networking sites to recruit potential job candidates.
They also found 69 percent of orga
The least expensive yet most effective marketing method for building your business is networking. This is especially true if you do business locally.
Many business owners say they don’t like networking or say it’s not effective marketing. Usually, this is because they are unfamiliar with networking or their results timing expectations are unrealistic.
Even with reservations about the success of networking, most business owners will gain value from networking by following a few guidelines.
Follo
Landing a new job requires a lot more than just finding openings and applying to them.
To help job seekers get hired as quickly as possible, LinkedIn analyzed a group of more than 4,000 "super" job seekers, defined as LinkedIn members who viewed a job at a particular company and then joined that company within three months. The study examined what those successful job seekers were doing on LinkedIn during those three months of job hunting. Here are seven tips gleaned from the study:
Add new ski
The success of a Hispanic marketing campaign relies on a series of controllable and uncontrollable factors that will determine the end result. However, there is one particular element that most marketing professionals underestimate all the time: strategic planning specifically for the Hispanic audience.
Most of the time, Hispanic marketing efforts are executed as a literal translation of a company’s Anglo marketing. They don’t take into consideration cultural nuances, brand perception or curren
QUE: Gift of Hope, Red de Donantes de Órganos y Tejidos trae el verano a Chicago con su 2° evento anual A Summer Filled with Hope, para recaudar fondos en beneficio de Becas por la Esperanza. Por segundo año consecutivo Evelyn Amador, fundadora de Eva By Evelyn Swimwear comparte el compromiso de Gift of Hope de ser parte de todo lo bueno para la comunidad Latina, apoyando el futuro de nuestros estudiantes con becas universitarias.
“Nuestros estudiantes Latinos necesitan sentir el apoyo de su c
Dr. Robert Rodriguez, President, DRR Advisors LLC
Dr. Robert Rodriguez is the president of DRR Advisors LLC (www.drradvisors.com), a boutique diversity and management consulting firm. He is also the author of the book, “Latino Talent: Effective Strategies to Recruit, Retain and Develop Hispanic Professionals.” He has worked with over 120 corporations helping them with their Latino and diversity initiatives.
Many consider Dr. Rodriguez to be the nation’s leading expert on Latino talent initi
Even when you start your job search with a very strong "in" at an organization, landing a new job will likely require you to pursue multiple job opportunities at the same time. In fact, Amanda Augustine, a job search expert for TheLadders, recommends that job seekers continue pursuing new job leads even as they're entering the final interview round of another opportunity. To help you streamline this process and ensure you land a job with the right company, she encourages you to develop a target
Latina moms are going to be the subject of the same fervor and focus that was put towards marketing to moms and social media back in the ’90s. One in four babies in the U.S. are born to a Latina mother and, by 2015, that number will change to one in three, with their purchasing power estimated to reach $1.5 trillion. According to Nielsen, “they are now the primary or joint decision-makers in every major category including groceries, finances, electronics and family care.”
As with every demograp
Private equity and venture capital continues to boom in Latin America. Recent data from the Latin American Private Equity and Venture Capital Association (LAVCA), a non-profit dedicated to supporting the growth of private equity and venture capital in the region, shows that in 2013, companies invested $8.9 billion in 233 investments in Latin America – a six-year high, and a 13 percent increase over 2012. READ MORE
Are you a Hispanic? Do you like coffee? Well good news, your fondness for that “cup of joe” can be showing you liver some love.
Drinking 2 or more cups of coffee daily could reduce an individual’s risk of death from liver cirrhosis (liver scarring) by as much as 66 percent; great news for Hispanics who are disproportionately affected by this medical condition in the United States.
Cirrhosis of the liver can be caused by a number of factors, including exposure to hepatitis viruses, alcohol abuse
Know your crowd
Research, research and research! Who are the folks you want to meet? Who do you want to know and be known on a first name basis? Do you have their numbers on your phone? What do they do? What businesses do they run? Where do they gather? What do they eat? (Okay, that’s too much info). Get info, stay off the gossip blogs please.
Use the social media
Say hello, follow, mention, be in their space without seeming desperate, retweet and commend. Thankfully, social media bridges gaps.
