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Hispanic Talent Is the Future for Big Companies

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For over a decade, Hispanics have been the largest minority in the U.S. This group will represent the largest component of the workforce in California as early as next year. By 2050, Hispanics will represent over half of the nation’s workforce.

Obviously, this cohort is likely to be an important source of talent for major corporations over the years ahead. Not only will they represent a significant proportion of the incoming workforce, but my research shows that they are particularly likely to

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8602396659?profile=original

This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 2015 planning, five key themes have emerged that I expect to come to life in the Hispanic online market next year.

1. Hispennials will be the “It” consumer.

Move over, Latina moms – Hispennials (that’s Hispanic + Millennials) are poised to emerge as the most sought-after market segment. Millennials, the largest generation by population size

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Tips to Network Like a Pro

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People want to buy products and services from businesses run by people they like, know and trust. This means that as a small business owner, your personal network becomes your net worth in business. You must work at building great word of mouth about your business -- to grow sales and encourage customers to come back for more. Growing your business with repeat customers will ensure it'll be around for the long haul. If you're not paying attention to building and maintaining your network, your s

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"No one gets a job around the holidays. It's a good time to take a break and relax until things ramp up in the new year." Are you hearing this advice, or convincing yourself it's true? If so, you could be missing out on an amazing career or job opportunity.

In fact, the holiday season can be the best time to look for a job. It is a big mistake to take a break now. Finish the year strong! Here are eight reasons to ramp up your job search at this time of year.

1. Organizations may suddenly reali

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Read bios of Feature Guests for the Professionals in Healthcare Networking Forum, Wednesday November 19 at Vertigo Sky Lounge. 

PANELISTS

Susana Gonzalez, MHA, MSN, RN, CNML - Director, Women Services, MacNeal Hospital, President - Illinois Hispanic Nurses Association

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Susana González is the Director of Women’s Services at MacNeal Hospital in Berwyn Illinois. In this role she is responsible for developing and leading great quality care, nursing services, & promoting educational gains. She has e

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Career Advice for the Office Holiday Party

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Once thought gone for good, the office holiday party appears to be staging a comeback. While these parties offer you the opportunity to socialize with your business associates in an informal setting -- make no mistake about it, they are business events! I've witnessed and heard many people commit career suicide due to their inappropriate behavior and conversation at these functions. Following are some tips I remind my clients of to insure they utilize these business holiday events as a career e

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Surprise driver of holiday spending: Minorities

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The minority consumer may be the unlikely hero of holiday 2014.

With the economy mostly back on its feet thank to an improving economy, job gains and lower gas prices, minority consumers — Hispanics, African Americans and Asian Americans — will boost their holiday purchases more than the general population this Christmas, and be a central driver of seasonal spending, according to an eye-opening 2014 Holiday Sales Forecast that the research specialist, Nielsen, shared exclusively with USA TODAY.

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¿Hablas español? Sprint wants bilingual staff

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Led by one of the world's most prominent Hispanic executives, Sprint Corp. needs staff who can speak English and Spanish.

Although mostly in sales or retail positions, the Overland Park-based carrier (NYSE: S) is looking for dozens of bilingual staff to fill jobs throughout the U.S. With a majority located in California, Texas and Florida, Sprint hopes to fill nearly 90 bilingual jobs, according to a search on the company's career site.

In conjunction with the hiring effort, Sprint also has bee

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8602406068?profile=original

As the nation honors its veterans, government officials point to the growing numbers of Latinos in the military, while Hispanic scholars and historians remind us of the generations of Hispanics who have proudly served our country.

Latinos make up about 6 percent of U.S. military veterans, according to a September 2014 report by the National Center for Veterans Analysis and Statistics. Although this number may seem low, it is rapidly changing.

The population of Hispanic veterans is expected to d

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Making broadband work for all Latinas

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Women make up nearly 51 percent of the total U.S. population. The Latina share of the U.S. female population stands at 16.4 percent and is expected to grow to 25.7 percent by 2050. Despite these numbers, women and Latinas are woefully underrepresented in the Science, Technology, Engineering, and Mathematics (STEM) fields – one of the fastest growing sectors in the United States today.

Today, women make up only 26 percent of the U.S. STEM workforce, while men make up 74 percent. Latinas represen

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Promoting Entrepreneurship among Millennials

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Young Americans want to start their own businesses, but the weak economy, high student-debt levels, and a complicated legal and regulatory framework—as well as traditional views about who can be an entrepreneur and what constitutes entrepreneurship—are holding them back. More than half of Millennials today express a desire to start a business, but fewer of them are creating new businesses than previous generations did at a similar age.

As a result, our economy will grow at a slower pace and exp

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Telemundo Stations Hired 160 New Employees, Added Consumer Investigative Units and Are Set to Launch New Newscasts Today.

MIRAMAR, FL – (November 3, 2014) – NBCUniversal today announced a series of enhancements at its 17 Telemundo stations as a result of a major investment made by the company to better serve Spanish-language viewers in the markets it serves. The investment supports local news expansions, bolsters newsgathering efforts and ensures that each news team has the resources it needs

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Interviewing While Pregnant

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A baby on the way means it's imperative to get your finances in order, which may mean looking for a new job. But how does this factor affect your job search? Whether you're already pregnant when you start your job search or you find out you're expecting in the midst of a career change, navigating the process understanding an employer's expectations can feel confusing.

Here, career coaches and employment attorneys weigh in on how to understand an employer's potential concerns, as well as assert

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General Motors Supporting Hispanic Engineers

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General Motors is encouraging Hispanic students to pursue engineering careers as it welcomes the annual conference of the Society of Hispanic Professional Engineers (SHPE) to Detroit starting today through November 9 at Cobo Center in downtown Detroit.

SHPE is a national organization whose purpose is to promote careers in Science, Technology, Engineering and Math (STEM) to Hispanics. “We are thrilled to welcome SHPE to Detroit as it celebrates 40 years serving as a vital resource for Latinos in

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Business is Booming in the Hispanic Community

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The city of Jonesboro is becoming a hub of opportunity for Hispanic Americans. If you're driving in around town, it's very likely you'll see a Hispanic restaurant on every other block.

Felix Cruz is the latest Mexican immigrant to pursue an entrepreneurial spirit in Jonesboro. He calls his restaurant, Los Dos Vaqueros .

"I've been open for seven days already, and the first people came, and they keep coming, and coming, and coming," said Cruz.

Henry Torres, a business professor at Arkansas State

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Hispanic Shoppers Embrace Mobile Shopping

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Businesses wanting to increase their mobile sales this holiday season should try targeting more Hispanic shoppers, new research finds.

Hispanic consumers in the United States are more likely than non-Hispanic shoppers to make purchases via a smartphone or tablet, according to a new report from eMarketer. The research from August revealed that 52 percent of Hispanic shoppers purchased clothes on a mobile a device in the past month, compared to just 38 percent of non-Hispanic consumers. Additiona

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5 tips to make networking top of mind

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Today’s networking world is challenging. Sometimes when we are looking for new business and looking to increase sales, we can forget that networking is available to us 24/7 and that it’s all around us. You may even forget that sometimes the lead you’re looking for may already be in your contacts, you just need to maintain your relationships and ask the right questions when the timing is optimal.

Here are some tips to keep your mindset fresh so that you can get the most leads possible throughout

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8602407258?profile=original

Hispanics are the fastest growing minority consumer group in the U.S., so it makes sense that companies are scrambling to find ways to successfully target their marketing strategies towards them. The Hispanic population in the U.S. has doubled in the past ten years, yet the community remains grossly underrepresented in the media.

Many companies think that replaying a commercial in Spanish equals effective marketing, as if that’s the only difference between Latino and Anglo households.

Multi-cul

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8602411067?profile=original

Mexico climbed from the 43rd to the 39th spot in “ease of doing business” ranking. In Mexico opening a business takes 6.3 days, six procedures and costs 18.6% of the per capita income. Mexico’s reforms helped the country climb four sports in the World Bank’s Ease of Doing Business ranking, from the 43rd to the 39th position.

According to the report, entitled “Doing Business 2015: Going Beyond Efficiency“, Mexico is one of the five easiest countries to open a business in Latin America, along wit

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5 Tips for the Networking-Averse

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If you avoid networking events and dread making small talk, you aren’t alone. Studies show that one third to one half of the U.S. population has introverted tendencies. If you ask around, you’ll probably find that most people aren’t that fond of starting conversations with strangers. All you have to do is tap into your introverted strengths: solid listening skills, research and analytical savvy and preference for building deep relationships. And you’ll also have to step outside of your comfort

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