Upscale Latinos are young, digitally connected and represent a growing and important segment for marketers, according to a study released Wednesday by Nielsen and AHAA: The Voice of Hispanic Marketing.
Identified as those whose incomes range from $50,000 to $100,000, upscale Latinos contribute $500 billion or 37 percent of the $1.3 trillion spent annually by Latinos in the United States. They represent 29 percent of all Hispanics and are expected to reach 35 million in number by 2050, said Carl
Networking is still one of the most successful avenues for finding a job. and it’s not as scary as it sounds. Start by listing the names of all your friends, colleagues, teachers, relatives, and anyone you can think of who would be willing to talk about or help out with job opportunities.
Call, email, or connect through social media to all the people on your list. Let them know you’re looking for a job and you’d appreciate any advice or leads. If sending emails, attach an electronic version of
The rise in importance of Latina-owned businesses in California is countered on a regular basis with significant barriers to growth here. That was a recurring theme at the recent Los Angeles Latina Roundtable, co-hosted by CA Fwd, which explored the successes and challenges of the community.
“When you take a deep look, you understand that Latinas have always been there and have always been a part of what’s driving the economy,” Salinas Consulting founder Maria Salinas said. “We have real desire
There are so many factors that people worry about when looking for employment that they often lose sight of what truly matters. Some work their whole lives, and even excel at jobs that leave them unfulfilled.
Doing what you love is often overstated, but many don’t think about it as much as they should. You may be wondering what ‘choosing the right career’ entails, and how you’re supposed to feel once you’re doing it. To help you, here are four ways to know you’ve chosen the right job:
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The National Hispanic University was created more than 30 years ago to educate first-generation college students from Latino backgrounds. Next year, the only school of its kind west of the Mississippi will close its doors.
NHU sits in the shadow of the East San Jose foothills in California's Silicon Valley. All the classrooms and faculty offices fit in one modern three-story building in the heart of a working-class Latino neighborhood. But the postwar elementary school right next door used to s
One of the benefits of networking is that it’s a great way of improving your interviewing skills. The logic is simple. If you want to become a better actor, act. To become a better writer, write. And to become better at interviewing, interview. Networking conversations are like low-stress, high-impact, self-initiated interviews. By having lots of these mini-conversations when you aren’t under pressure, you get better at explaining what you want people to know about you. And the more you do it,
U.S. Hispanics who earn $50,000 to $100,000—a.k.a., “upscale Latinos”—spend $500 billion every year, according a study released Wednesday by the Nielsen company and AHAA: The Voice of Hispanic Marketing, a national trade marketing organization that focuses on Latinos.
The report, titled “Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers,” follows another publication last July by the same two groups that identified upscale Latinos as the most influential population group in marketing
The Metropolitan Leadership Institute program is geared for individuals who are part of the professional work force and who have lived in the metropolitan Chicago area for more than two years. As part of the MLI interview process, you will be asked to provide UNO with one letter of recommendation, and two references. These should not come from individuals who have graduated from the program.
The Class of 2015 will be required to attend a weekend retreat in early June, 2014. Exact dates and deta
by Olga Camargo & Juan C. Avila
The most recent financial crisis brought tremendous economic pain to our community. The engine of our nation’s job creation, the business community, was brought to its knees and the chain of events that followed left people without jobs and some without homes. The scars in our community are still fresh with empty iconic buildings in Little Village on 26th Street constant reminders of the economic devastation suffered. While we are in the midst of an economic reco
Networking is perhaps one of the most valuable career-building skills a person can develop. When it comes to fleshing out your professional contacts, one of the best ways to improve your network is to introduce them to each other.
As advice blog The Art of Manliness explains, most people tend to network with the idea of building their own contact list and finding opportunities for themselves. By connecting your contacts with each other, everybody wins: READ MORE
Alejandra Castillo is the first Latina to head the Department of Commerce's Minority Development Business Agency. MBDA's aim is to help minority owned businesses gain government contracts, partner with government contractors and gain access to capital.
Castillo said the efforts are not "altruism" but a recognition that the fabric of the country is changing dramatically and that for the U.S. to remain globally competitive, it has to help grow minority businesses. In a meeting with Hispanic media
In The Tipping Point, Malcolm Gladwell discusses the role that "connectors” play in social epidemics. According to Gladwell, connectors aren’t just people who know a lot of people; they’re people with a knack for making friends and acquaintances wherever they go.
When trying to get their new businesses off the ground, most entrepreneurs would love their startups to become social epidemics. To be successful, they have to play the part of the connector and form relationships with the right people
Hispanic travel in the United States is growing at a faster rate than the general market and has an estimated annual economic impact of more than $56 billion. While travel and tourism in the U.S. have taken huge hits in recent years because of high unemployment and rising gas prices, Hispanics still continue with their family trips, spending more money per trip than the general population.
On average, Hispanics spend $785 per person on a trip while the general population spends $708 per person.
One of the hottest trends in the Hispanic marketing industry is targeting “biculturals,” people who are equally comfortable navigating in two distinct cultures. The term is especially popular in describing second- and third-generation Latinos in the United States.
This group—which tends to skew younger than the rest of the population—is just as comfortable enjoying the cultural traditions of the United States as they are partaking in the ones passed down to them by their immigrant parents and g
For many people, simply walking into a room full of strangers can be terrifying—let alone one packed with potentially valuable work contacts … and maybe even a future boss.
But since savvy networking can be one of the best moves you can make for your career, it’s time to learn how to fearlessly bust through the doors of any work event—and own it.
That’s why we challenged three networking veterans to divulge the clever opening lines that will enable you to strike up a conversation with just abou
"Mama always knows best!" is a quote that every young mom remembers while growing up. Moms, young and old, often turn to their own mothers (and extended family) for advice and now Kellogg's(R) is extending that community by bringing Latina moms together with Dias Grandiosos.
Kellogg's is taking a fresh approach to reaching and connecting with Hispanic families through stories about food, family and culture from real Latina moms. The digital age is inspiring moms to look for family advice online
The University of California has offered freshman admission to more in-state Latino students than white students for the first time, a change that reflects the state’s shifting demographics.
Fall 2014 admissions data reported by the Los Angeles Times showed that 28.8 percent of California residents accepted to one of nine UC campuses were Latino, bumping white applicants as the second most accepted group and increasing Latino acceptances by nearly a thousand from the previous year. At 36.2 perc
Why do some groups continue to cling to the American Dream in spite of the political polemics about people abandoning opportunities to better themselves because of the often touted income-distribution problem? This complex question can be answered in one word: faith.
A recent poll conducted by The Washington Post and the University of Virginia's Miller Center found that Hispanics in America, as a whole, have greater faith in their ability to achieve a better standard of living for themselves th
People often have the perception that networking is only relevant to entrepreneurs who are looking to win new business. But I have long been of the opinion that whether you're a business owner, a middle manager, or an employee just starting your career, networking should be a big part of your professional life.
If you are serious about progressing your career then you need to be proactive. Scouring recruitment websites and job portals are a crucial part of job searches, but a significant percen
Tough Latina women make up about eight percent of the U.S. population and their numbers are growing, they made up only two percent of the scientists and engineers working in those professions in 2010, according to a report from the National Science Foundation.
Luz Rivas, whose love of computers at an early age changed the course of her life, is determined to increase these numbers. She believes the interest and the confidence to get into technology and science has to start early. So after atten
