The South Atlantic region in the U.S., which includes Florida, is expected to be one of the fastest growing regions for Hispanic-owned small businesses through the end of this year, according to a study released this week.
The region, which spans from Maryland through Florida along the Atlantic coast, was home to 570,200 Hispanic-owned businesses in 2007, according to the report published by Geoscape, a firm specializing in multicultural business consulting, and the U.S. Hispanic Chamber of Com
Many Hollywood celebs know the advantages of being bilingual, especially Latino stars who embrace their Hispanic heritage and proudly speak their native Spanish language.
Salma Hayek, Sofia Vergara, Shakira, Ricky Martin, Penelope Cruz, William Levy, Antonio Banderas, Daisy Fuentes, Thalia and Marc Anthony are some of the approximately 60 mainstream celebs that remain true to their Latino roots by speaking Spanish, according to Latina Magazine.
Are they just following a hot trend? Is it fashion
Nielsen's report, 'The Latina Power Shift,' unveiled noteworthy data profiling Latinas as an emerging influential group of women in this country. The report highlights their significant strides in educational pursuits, career development, economic power, technology adoption, and cultural retention.
This is certainly exciting news for companies and brands coveting the contemporary Latina consumer, the key driver of the Hispanic market's $1.2 trillion annual buying power. But the data undeniably
Hispanic-owned businesses have nearly doubled over the last decade, a rate more than twice than the average national business growth rate during that period, according to a new study released Friday.
The study, commissioned by the U.S. Hispanic Chamber of Commerce in conjunction with Geoscape, a company that crunches demographic data, analyzed Census stats to project that the count of Hispanic-owned businesses in the country has skyrocketed to 3.2 million, up from nearly 1.7 million in 2002.
Th
The United States Hispanic Chamber of Commerce (USHCC) honored three Hispanic chambers for their accomplishments with the Chamber of the Year Award. The recipients were announced during the 2013 USHCC National Convention in Chicago, the largest gathering of Hispanic business leaders in the nation.
"The USHCC stands on the shoulders of America's local Hispanic chambers," said USHCC President & CEO Javier Palomarez. "As we honor these three outstanding chambers, we trust that they will continue t
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Most U.S.-based firms have a significant corporate imperative to attract Hispanic consumers, given their tremendous demographic and economic importance. Some companies, such as McDonald’s, Budweiser, and AT&T, are spending significant resources to gain market share with Hispanics and are making inroads. But it’s no simple task. According to a 2012 Nielsen report, “Hispanics are the fastest growing ethnic segment expected to grow 167 percent from 2010 to 2050, compared to 42 percent for the tota
On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists.
To assist in the launch, CNET has partnered with Latin World Entertainment, a talent and marketing agency founded by Sofia Vergara—Pepsi and Cover Girl pitchwoman and star of ABC’s Modern Family—and her manager Luis Balaguer.
The firm is charged with bringing together CNET and Hispanic-targeted ad agencies, enlisting talent
Andrew Sund, President, St. Augustine College
Andrew Sund is the President of St. Augustine College (Chicago), which for over 30 years has been serving the higher education needs of the Hispanic community. He assumed office on July 1, 2008.
During his five years as president, St. Augustine College’s enrollment has increased by 39%. Additionally, under his leadership the college opened a new site in Southeast Chicago, developed new programs, strengthened accreditation and has guided St. Augustin
LinkedIn. Facebook. Twitter. All the social media sites. Who needs old-fashioned face-to-face networking?
Maybe a lot of us, according to two highly successful entrepreneurs: Lillian Bjorseth, president of Duoforce Enterprises Inc., Lisle; and Pat Palmer, CEO, Marketplace Partners LLC, a Rolling Meadows consulting and marketing services firm.
For both, establishing trust with your connections is key. For both, that's pretty much traditional networking.
Context first:
• Bjorseth, who teaches peo
In the 1980s, Baby Boomers in general were conspicuous consumers. We spent lavishly to demonstrate the amount of money we made (or wish we made). Consumers didn’t purchase sale merchandise. Sale merchandise symbolically meant you couldn’t afford to pay full price.
The 2008 recession taught consumers and Baby Boomers in particular that saving money is a powerful and important concept. Purchase merchandise on sale can be wiser than paying full price. Throughout this wake up call, many mass market
Mayor Julian Castro urged Mexican business owners in San Antonio to continue to build business "bridges" between the city and Mexico as San Antonio strives to become the third large U.S. gateway to Latin America, after Los Angeles and Miami.
"Our economic destinies are linked," Castro told 178 people attending a breakfast meeting of the Asociacion de Empresarios Mexicanos -- a group of Mexican businesspeople living here -- at the Club at Sonterra. "What benefits Mexico benefits San Antonio. ...
Leave it to Disney to create “The Quinceañera Princess.”
The keepers of “the happiest place on earth” are trying to make quinceañeras even happier than they have ever been.
They have created an elegant line of quinceañera gowns inspired by the personality, style and stories of Disney’s iconic princess characters, from Cinderella and Snow White to Ariel and Belle.
“We treat our daughter like a princess who has every Disney princess doll there is,” says Los Angeles businessman Jaime Garibay. “So
The last time Diane Lerma's family needed a new vehicle, she walked into the dealership without her husband, picked out the car she wanted and bought it on her own credit.
“I had my heart set on a Nissan Altima, so one Saturday I picked up my mother and ... I walked into the dealership and bought it. I had been saving anyway — I think I put half down and everything just worked out,” said Lerma, a reading instructor at Palo Alto College and the mother of two children.
Lerma is just one of the 86
The world’s biggest consumer goods companies are applying lessons from Latin America to their sales strategies in the US, as they try to woo the country’s 53m Hispanic consumers, whose spending power now tops $1tn.
Products ranging from Clorox bleach to Kimberly-Clark’s Huggies nappies and Nestlé hot chocolate are now being tailored to Hispanic tastes using knowledge the companies have gleaned in Mexico and elsewhere.
Hispanic people are the US’s largest ethnic minority, accounting for 17 per c
Industry insiders are calling the Spanish-language film “Instructions Not Included” this season’s big surprise hit, the movie that snuck up on everyone. It’s not such a big surprise to some parts of the American population, though.
The comedy-drama directed by Eugenio Derbez that opened last Friday marks the biggest opening ever for a Spanish-language film in North America. The film took in $10 million and ranked fifth at the box office, even though it only screened in a fraction of the number
Hispanics represent one of the fastest-growing segments of the US population. According to the 2010 Census, the Hispanic population grew 43% since the 2000 Census. In 2010, there were nearly 50.5 million Hispanics in the US, and they comprised 16.3% of the total US population up from 12.5% in 2000.
Consequently, any baking and snack food company would like to see these consumers making repeat purchases of its products. But what are the most effective ways to reach these consumers, and how can y
Hispanic consumers are projected to comprise 30 percent of the population by 2060, but new research has revealed it will be Hispanic women, not Hispanic men, who will drive the purchasing decisions in these households.
Released on August 1, Nielsen's "Latina Power Shift" report found that Latinas will be the primary influencers of consumption among all demographics across a number of key categories: banking, cosmetics, household products, media and real estate, and provided data to support the
With a century-old heritage, JCPenney needs a miracle to ensure that it will be around for the next 10 years. The entire industry is watching to see what their next move will be, and all eyes are focused on what ad campaign the new agency of record, Y&R, will produce for the big broadcast reveal.
But this strategy may be missing a crucial element that could be the key to a successful turnaround -- JCPenney needs to reach Hispanic women. And while producing a successful television advertising ca
Things are changing quickly in the mobile space, and one group of consumers is adapting faster than others. New data just out from Jumptap indicates Hispanic consumers are one of the fastest adopting groups in the mobile space.
According to the Jumptap July MobileSTAT report Hispanics, who are the fastest growing minority in the US, and the report underlines how brands might use mobile to better engage this group.
One of the first ways: don't put all your mobile eggs in Apple's basket. That's b
