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8602392270?profile=original

In just a few minutes, I’ll be heading out the door to drive over to Google — about fifteen minutes from my home — but I’ll be visiting a part of the Googleplex that I’ve never seen before: Google for Entrepreneurs. It’s the venue of the latest iteration of an ongoing series that I helped launch a few years ago not too far from Google — the Latinos in Technology Innovation and Social Media (LATISM) Latino2 conference, held first at the Computer History Museum in Mountain View.

A few indicators:

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U.S. cannot take Latin America for granted

8602390290?profile=original

The administration of President Barack Obama and US media have made much ado about the US “pivot” to Asia. What has largely escaped their attention, however, is that China has been lining up economic allies in the erstwhile “backyard” of the US.

Well, just as serious competition ought to awaken one’s creative juices in business, it is time for the US to step up a suitable economic policy for Latin America before it is too late. The difference in approaches by the US and China were brought into

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Mayo Clinic a top hospital for Hispanics

8602392263?profile=original

Mayo Clinic has been named among the country's top hospitals for Hispanics in the Hispanic Network Magazine "Best of the Best" issue.

According to Mayo, the magazine "monitors employers, diversity programs and executive leadership, law enforcement and government agencies, as well as colleges, universities and MBA programs nationwide for their efforts and programs with Hispanic communities in the U.S."

It also reviews "proactive outreach and accessibility for Hispanic communities and other minor

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50 Latinas Who Rock Fortune 500 Companies

8602391852?profile=original

It’s no secret Latinas are underrepresented in corporate America with only 5 percent sitting on Fortune 500 boards. The fact that of the 20 female CEOs at Fortune 500 companies, only four are women of color and none are Latina, paints a pretty grim reality. Despite this disparity, we rounded up 50 Latinas doing their thing at Fortune 500 companies.

Whether working their way up the corporate ladder, or serving on the board, these mujeres prove we’re coming up in top-ranked corporations. READ MOR

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Latina Leaders Networking Forum is Thursday June 27! Learn more about our feature guests.

Don't miss out. Register today at: http://2013latinasnetworkingforum.eventbrite.com/

Kisha Tate, Project Leader, Nationals Sales Network

Kisha Tate, is National Office Project Leader with National Sales Network (NSN). In this role, Kisha strategically leads projects designed to cultivate the professional needs of Sales and Sales Management Professionals, including working with Hispanic Professional Grou

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8602388297?profile=original

Innovative thinking combined with a knack for bringing people together were the cornerstone for Alfonso Barrera to build his company, Hispanic Pro. The building blocks for the organization which now has major sponsors such as Telemundo, Kellogg’s, Verizon, CBS TV, Nielsen and Hoy Newspaper were conceived in Barrera’s mind when he was still an undergraduate student at DePaul University in Chicago. 

Barrera, who grew up in Waukegan, just north of Chicago, studied marketing at DePaul. His curiosit

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For Latinas, a Guide to Success at Work

8602389889?profile=original

New America Media Q & A with Rose Castillo Guilbault, celebrated author of the memoir, “Farmworker’s Daughter: Growing Up Mexican in America,” has just released a new work with co-author Louis E.V. Nevaer, entitled “The Latinas Guide to Success in the Workplace.” Guilbault spoke to New America Media about the new book, and her own experience growing up as an immigrant in the U.S.

New America Media: Why focus on Latinas in the workplace?

Rose Castillo Guilbault: I’ve been in the business world f

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Latinas in military overcome obstacles

8602390869?profile=original

The Godfather of Soul, James Brown, may have sung, “It’s a Man’s Man’s Man’s World.”

Annie Menchaca-Bratton was an early female Latina military enlistee. Enlarge
But it was Tina Menchaca of Toledo who told her 19-year-old daughter, Annie, “A woman is just as strong, and can do anything she wants to do.”

At a time when women joining the military was still a rarity, Annie Menchaca took her mother’s advice to heart and joined the Ohio Air National Guard’s 180th Fighter Wing in 1978 — the first Lat

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8602398657?profile=original

Break rooms in McDonald’s restaurants across the country are being transformed into classrooms—part of a grand workforce-training experiment that is showing how investments in the future of your workforce can pay significant dividends, even for a corporate giant.

A few years ago, local owners of McDonald’s franchises realized that some of their most promising workers, particularly Latinos, were hitting a roadblock in their advancement because they were lacking in English-language skills. Some r

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Goya grows beyond Hispanics

8602389653?profile=original

Bob Unanue, president of Goya Foods Inc., may be the country's most understated chief of a $1 billion business.

The 59-year-old executive from Wyckoff, N.J., shuns big titles. "We don't use CEO," he said over dinner at a Manhattan restaurant. Afterward, he rushed back across the Hudson River to join the night-shift workers' Memorial Day weekend barbecue at Goya's headquarters in Secaucus, N.J.

Mr. Unanue's common touch contrasts with Goya's lofty financials. It is the largest Hispanic-owned foo

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8602398277?profile=original

Do you think Tiffany & Co, BMW, Ralph Lauren, Private Banking, AMEX Platinum or The Ritz when you think of Latinos? If not, you may be allowing stereotypes to limit your ability to tap into a segment growing faster than any other within the luxury and upscale categories.

While previous research has already revealed a vibrant luxury market with Hispanics earning $110,000+ (which is growing 8 percent faster than the rest, reporting 221 percent growth in the last decade), the sweet spot has now be

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8602388895?profile=original

A new study by the National Women's Law Center has revealed that minimum wage may be affecting the wage gap that exists between men and women.

According to NBC Latino, the study shows that the average gender wage gap in states where minimum wage is above the federally mandated $7.25 per hour is actually lower than in states that meet the $7.25 criteria.

“The gap in wages has moved at a snail’s pace—shrinking only 18 cents in five decades and remaining stagnant for the last decade,” said Nationa

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8602396889?profile=original

Forbes published their list of the top 100 most powerful and influential women in the world. This list consists of woman with economic and influential power, from entrepreneurs to political activists, Latino women having a strong presence in the business magazine's list.

The list is ranked based on "dollars, media momentum and impact," according to the publication. There are many women who have been part of this list, such as Oprah Winfrey and Hilary Clinton for example, on more than one occasi

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8602384853?profile=original

At some point this summer, the largest population group in California will quietly shift from white to Hispanic, the first time since California became a state in 1850.

By 2020, Hispanics will represent almost 41 percent of the population, with nearly 2 million more Hispanics than whites - and topping 1 million Hispanics in five counties, according to new projections by the California Department of Finance.

By 2030, Latinos will be by far the largest group in the workforce, age of 25 to 64, wit

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Lease to Own

Lease to Own:

An arrangement where a company enters into a lease agreement with an owner that gives the company the right, but not the obligation, to purchase the real estate leased at a predefined price and time. More often than not, a portion of the total rental payment goes toward paying down the value of the item leased in the event that the renter wishes to exercise the option.

These are great options for companies that want to own real estate but cannot obtain traditional financing. It is wi

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8602393282?profile=original

According to a new study conducted by the Association of Hispanic Advertising Agencies (AHAA), Latinos that make above $50,000 a year are becoming a larger market segment and will most likely shape important consumption patterns in the overall U.S. marketplace.

The study found that in 2012, close to 15 million Latinos who earn between $50,000 and $100,000 a year represented over a quarter of the Hispanic population in the United States.

The study says, promisingly, that this number is expected

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Latinos Are The Unhappiest Americans

8602396082?profile=original

Latinos aren’t the happiest bunch. According to a Harris Poll survey of 2,345 Americans, Hispanics fared the worst when it comes to cheerfulness. Just 28 percent of those surveyed said that they were “very happy,” which is down 35 percent from 2011.

The survey was conducted online between April 10 and 15, 2013 by Harris Interactive, a market research firm headquartered in New York, New York.

Besides Latinos, other groups to have reported lessened happiness are African-Americans (their percentag

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The in-store-family experience

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Shopping has always been a family experience for me, whether I was heading out with my grandparents or my mother, with my boyfriend, or with my kids.

As a child in central California, I loved going to the weekly flea-markets with my grandparents. In my family, it was called "la ramada," a word I believe we used because of the covered, open-sided stalls that lined the rows of the dirt field. These days were exciting: There were samples being given out by the farmers; there was music blaring from t

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8602396285?profile=original

Lou Sandoval is co-founder/co-owner of Karma Yacht Sales, the Lake Michigan Beneteau dealership based in Chicago. It’s a full-service dealership offering new-boat sales, brokerage and service.

Sandoval, 48, is on the board of the Yacht Brokers Association of America and he is vice chairman of the diversity committee of the Recreational Boating Leadership Council. He is a board member at the Chicago Yacht Club and chairman of the venerable Chicago Yacht Club Race to Mackinac.

Growing up on the S

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