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Wow. Or should I say wepa? The first month of the year is not over, and already we have seen three big indicators that media companies and advertisers are chasing the Latino market, and language is the story. Last week, Fox announced that they will be launching a Spanish-language TV network. This morning, NBC Latino, an English-language operation, announced their launch on Facebook and Twitter. Also this morning is news from Ooyala that it is powering the introduction of cable network NuvoTV — w

When it comes to courting the Latino demographic, there's a demo within that demo that might be worth listening to.

Let's call it the Soccer mamis -- the Latina mothers who represent 55% of the overall U.S. population growth, according to 2010 Census figures. Their babies account for nearly a quarter of the children being born in the U.S.

Rene Alegria started a blog called Mamiverse targeting this group after doing marketing research that showed Latina moms have enormous influence over how thei

USHLI & HispanicPro Latino Professionals Conference Networking Reception & Entertainment Night Enjoy an open bar, hors d’oeuvres, comedy, live music, and dancing!!!

As USHLI celebrates its 30th National Conference, join USHLI and HispanicPro for the largest networking event of the year for Chicago's Latino professional community, and a fun-filled night of spirits, comedy, music, and dancing! The Celebration will be sponsored by Wells Fargo. Product will be provided by MillerCoors and Quake

The fastest growing minority group in the United States is also turning into one of the fastest growing group of business owners.

Latinos, who surged 43 percent in the 2010 Census and rose to 50.5 million in 2010 from 35.3 million in 2000, own almost three million businesses that generate $400 billion annually.

“Since Latinos are the fastest growing minority group in the U.S., we really have a unique opportunity to be part of the economic growth history of the United States,” said Raquel Castill

Yesterday’s South Carolina Republican debate set in idyllic Myrtle Beach belied the chaotic and boisterous verbal dueling going on inside the Myrtle Beach Conference Center.

There didn’t appear to be much adherence to time limits or audience control – the booing was at one of the highest decibel levels seen thus far. 

Only Romney seemed above it all by focusing not on the other Presidential contenders but rather on Obama bashing.  Most of the early questions focused on Romney’s business style and

He's young, telegenic and charismatic. He's Hispanic, Catholic and the son of Cuban immigrants. He's a tea party favorite, a GOP star and, many say, the future of the Republican Party.

Sen. Marco Rubio's endorsement would be a big get for any of the presidential contenders ahead of the Jan. 31 Florida primary — if only he were the giving kind.

The freshman senator, who has ties to GOP presidential front-runners Mitt Romney and Newt Gingrich, has pledged to stay neutral as Republicans pick a cha

The Girls Scouts are turning 100 this year. One of the oldest and well-known organizations for girls is also one of the savviest marketers. From its annual promotion of its cookie sale to its upcoming anniversary float in the 2012 Rose Parade, it knows how to promote itself and its main mission: To build girls of courage, confidence and character. To its credit, the Girl Scouts has been quick to acknowledge the changing demographics of the country and understand what these changes mean to its fu

Mitt Romney's presidential campaign announced its first Spanish commercial on the same day that it proudly touted the endorsement by Kris Kobach, Kansas Secretary of State and the brains behind all of the anti immigrant state laws that are so odious to most Latinos.

It does seem like a contradiction: one action is meant to attract and respect Latino voters, the other one is certain to bring condemnation from many if not most of them. However, for political experts, including a Republican consult

Hispanics used to come to Houston with a dream of starting their own businesses. Today they come with the dream of expanding existing ventures by setting up shop in one of the country’s fastest-growing business meccas.

Indeed, the Hispanic business community is on a new fast track, fueled by sophisticated immigrants from Latin America who are banking that Houston’s thriving community is a good fit for their companies.

Between 2002 and 2007, the number of Hispanic-owned businesses in the Houston

IMMEDIATE RELEASE

(Chicago, January 19, 2012) Daniella Guzman is joining NBC 5 Chicago as co-anchor of NBC 5’s weekday morning newscasts starting in March, the station announced today.

“We are pleased to add Daniella to our news team,” said Frank Whittaker, Station Manager and Vice President of News for NBC 5 Chicago. “She will bring a fresh and new perspective to our morning team. I know our viewers will enjoy getting to know her.”

Guzman comes to NBC 5 News from KPRC-TV in Houston where she ha

by Lena Arnold

Copyright 2012

While shopping in the store the other day, I ran into an old friend. After talking for a few minutes I noticed my kids growing restless. “Hold on just a few more minutes, and then we will be on our way to the bookstore.” This sentence was met with squeals of joy and excitement. Their joy did not go unnoticed by my friend.

“What is that about?” She asked. “How did you do that? I have never seen kids get so excited about going to the bookstore? My kids would look at me l

Alabama, Arizona, Georgia, Mississippi, and other states have recently enacted measures calling for stricter enforcement of existing immigration laws. Some of these measures even aim to deny birthright citizenship to U.S.-born children of illegal immigrants. These initiatives, overwhelmingly supported by Republicans, drive Hispanics to vote increasingly for the Democratic Party.

The laws come as a reaction against profound changes in the U.S. population. According to U.S. Census projections, fro

Alejandra Abad likes to read fairy tales, dance along to her favorite artist, Selena Gomez, and practice cheerleading.

But every Sunday after the Spanish Mass at Sacred Heart Catholic Church, Alejandra, 9, joins a handful of boys bouncing around the courtyard outside. Wearing neckerchiefs and navy shirts, these Cub Scouts eagerly await their weekly meeting.

Although Alejandra’s brother Luis is a Cub Scout, she doesn’t attend the meetings to observe like the other sisters. She is the lone female

Terry J. Lundgren, Macy’s (M) chief executive officer, has research showing that more than half the people in the biggest Macy’s urban markets—including New York, Los Angeles, and Chicago—are Hispanic, African-American, and Asian. The chain already uses various tactics to woo minority shoppers, such as its deal to sell an exclusive line from rapper-turned-clothier Sean “Diddy” Combs. Coveting a deeper relationship with minority customers, Lundgren decided to seek out mom-and-pop retailers alrea

The White House said Tuesday that Cecilia Muñoz, who has led its efforts to overhaul immigration laws, had been named director of the Domestic Policy Council, making her one of President Obama’s chief advisers on a broad swath of issues, including education and gay rights.

Ms. Muñoz, the highest-ranking Hispanic in the White House, had served as director of intergovernmental affairs. She replaces Melody Barnes, who left this month. Her promotion is notable because it comes at the start of an el

The Republican Party is beefing up its minority outreach nationwide and preparing to put its rising Latino stars on the campaign trail amid concerns that tough immigration rhetoric in the presidential primary is taking on an increasingly anti-Hispanic tone.

But immigrant-rights groups and some political watchers say the damage may be irreversible. They argue that the GOP has severely hampered itself as it looks to woo the critical Latino voting bloc that could decide who wins key states like Ne

It's Sunday morning and evangelical churches are packed.

Pastors are preaching, Bibles are being read and churchgoers are singing.

In Spanish.

While the Catholic church is still the principal religion for Latinos, a growing number are bucking tradition and moving toward evangelism -- particularly among the younger generation.

"My mother is so Catholic," said Jose Rosales, 55. "She tripped out when she found out. She and my aunt said, 'Oh, great; now you're a Hallelujah.'"

About 23 percent, or 9.

AT&T has received the highest rating for all telecommunication firms on the 2011 Hispanic Association on Corporate Responsibility's Corporate Inclusion Index (HACR CII). AT&T was one of only two companies to achieve a 95 rating, the highest in the 2011 HACR CII. The HACR CII rates Hispanic inclusion by Fortune 100 companies and its corporate partners in the areas of workforce, procurement, philanthropy, and governance.

"AT&T continues to demonstrate its commitment to diversity with policies that

It is a known fact that there are more female voters during Presidential primary elections than male. The National Tequila party movement is female led and we intend on appealing to compassionate female voters throughout the country and to open minded college students in an effort to sway public opinion in support of humane and compassionate views with regard to the DREAM Act, legal immigration that would benefit the American economy.

As a female leader, I have discovered several male writers, p

It’s time to recognize the talent pool we have right here in America, putting an end to minority statistics that may soon be more fairytale than truth. Especially in Florida where the Hispanic population is outperforming other states in college degree attainment levels.
Florida’s business schools, particularly Miami-Dade College, are being recognized nationally for their cutting-edge programs and for graduating among the highest numbers of Hispanics. Not only are these Hispanics brushing up on t