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8602369899?profile=originalWhile more than half of California's public school children are Latino, they are underrepresented on college campuses, particularly in four-year schools, according to a new statewide study.

The Campaign for College Opportunity's "Latinos and Higher Education" report finds that Latinos are not going directly to college after high school graduation in as many numbers as youth from other groups. It also found these students are not accessing high school college preparation courses as much as studen

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8602371280?profile=originalNALEO researchers are redirecting their aim to improve Hispanic voter turnout, pointing efforts at the most influential target inside Latino households: the women.

The National Association of Latino Elected and Appointed Officials is using new findings from recently gathered focus groups to retool its campaign for the Hispanic vote, after participants in Houston revealed that a nudge from wives and mothers could be the key.

“We will develop a strategy where we speak to Latinas,” said Arturo Varg

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'Cosmo Latina' Launches In May

8602370673?profile=originalCosmopolitan, the iconic women’s lifestyle magazine, is launching a Hispanic-focused, English-language version, Cosmo Latina, in May, per Adweek, which reported the news earlier this week. Cosmo Latina aims to attract beauty and fashion advertisers looking for a platform to reach young, bilingual and bicultural Latinas.

Self-identifying bicultural Latinos (of both genders) make up 39% of the total U.S. Hispanic population, according to the 2011 edition of Horowitz Associates’ annual Focus: Latin

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8602370297?profile=originalThe glass ceiling still keeps many women from reaching the top echelons of business or government. But it's something that Labor Secretary Hilda Solis hasn't experienced herself. The 54-year-old former lawmaker, the first Latina to become a Cabinet secretary, knows firsthand that women can overcome barriers. She was born into a large family of limited means in Southern California, the daughter of a Mexican father and a Nicaraguan mother with less than sixth-grade educations. She was expected to

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Hispanic Homebuyer Mega Market Is Emerging

8602376668?profile=originalThe era of the Hispanic homebuyer is upon us, according to the 2011 State of Hispanic Homeownership Report released by the National Association of Hispanic Real Estate Professionals (NAHREP). The 36-page document offers an analysis of data on the Hispanic homebuyer market and points to youth, birth rates, household formation, rising purchasing power, labor trends, educational achievements and desire as key indicators that will make Latinos a major purchase force in the first-time homebuyer marke

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8602375897?profile=originalIt's not obvious what language Will Ferrell's new film, Casa de Mi Padre, is speaking. Everyone's favourite cross-eyed man-child had last-minute cramming sessions in order to be able to drawl the Spanish-language dialogue for the comedy – a sendup of cheesy rural-Mexico telenovelas. But just as Ferrell admits he still can't really hold a conversation in Spanish, Casa looks like it could have communication issues, too. Is it a deft in-joke for the US's movie-mad Hispanic audience? Or does Ferrell

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8602369692?profile=originalYou can't escape Sofia Vergara these days.

She plays the loud Colombian wife with the tight tops and high heels on ABC'stop-rated sitcom "Modern Family."She's in ads for Diet Pepsi and Cover Girl cosmetics. The self-branding Latina, who's been known to split her time between South Florida and Hollywood, even has a clothing line at Kmart.

But is the actress and businesswoman a role model for Hispanic women, or is she helping to perpetuate a stereotype? Feelings are mixed.

Some celebrate her succe

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Who Will Win Over America's Latino Voters?

There's a man in Phoenix with a political playbook that has become valuable. So valuable, the Obama campaign believes it could help clinch the president's re-election.

Phoenix City Council Member Daniel Valenzuela is a fourth-generation Mexican-American. Last year, he won a seat on the Phoenix City Council in a traditionally Republican district, and he did it by increasing Latino voter turnout by 488 percent.

"I decided early on that this campaign would be a campaign for social behavioral change

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8602376067?profile=originalAccording to the U.S. Census Bureau, 9.6 million Hispanics called the United States home in 1970. Since then, the Hispanic population has grown tremendously every decade.

In 2010, when the last census report was issued, 47.8 million Hispanics lived in the United States.

Even more amazing is that the Census Bureau projects that by 2050, over 100 million Hispanics will reside in the United States.

Among the states with the largest reported Hispanic population are California, New York, Texas and Il

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8602377664?profile=originalAs part of the Mujeres Latinas Brown Bag series, an ongoing effort to bring more exposure of Hispanic women to IU, graduate student Tanya Flores delivered a presentation Friday in Ballantine Hall about accommodation theory in Chilean Spanish.

The program was started by Leonice Santamaría, a visiting lecturer who teaches S280: Spanish Grammar in Context.

She said she wanted to allow for more presentations by Hispanic women graduate students, who she feels are underrepresented on campus and in aca

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8602373296?profile=originalHispanic voters in Florida and across the country give exceedingly high marks to President Barack Obama and overwhelmingly favor his re-election.

The findings come from a Fox News Latino/Latin Insights poll released Monday. But the poll also showed that in Florida and elsewhere, Hispanic support for Obama dips if the eventual Republican nominee picks U.S. Sen. Marco Rubio for vice president.

Rubio, a telegenic presence with strong tea party support, is at the top of virtually every pundit's list

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Hispanic Share of the Labor Force is Growing

A new report from the Pew Research Center shows that Hispanics will account for three-quarters of the growth in the nation's labor force for the years 2010 to 2020.

According to author Rakesh Kochhar, growth in the Hispanic workforce can be attributed to two factors: a rapidly growing population due to births and immigration and higher labor force participation than other groups.

"The nation’s labor force participation rate — that is, the share of the population ages 16 and older either employed

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Latinos: ‘Our’ language is English

8602375300?profile=originalTime magazine’s March 5 edition is barrier-breaking, according to Richard Stengel, the managing editor. “For the first time in our history, we have a Spanish sentence as our cover line: Yo decido. I decide.”

Ugh.

Applause and gratitude to Stengel and his staff of distinguished journalists for choosing to feature the increasing clout of Latino voters, but I wish they had made history differently.

Yes, speaking to someone in their native tongue can be a sign of affection and respect. But here’s th

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8602377252?profile=originalSmartphone users now outnumber users of more basic mobile phones within the national adult population, according to a Pew Internet & American Life Project.

Nearly every major demographic group—men and women, younger and middle-aged adults, urban and rural residents, the wealthy and the less well-off—experienced a notable uptick in smartphone penetration over the last year, and blacks and Latinos are leading the way.

African-Americans and Latinos overall adoption of smartphone rates in 2011 was h

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8602376893?profile=originalAfter a successful six month beta during which thousands of Hispanic consumers registered to participate in online surveys, discussion forums and sampling campaigns, Tu Cuentas is opening its platform to new clients and seeking aggressive membership growth.

Tu Cuentas, which translates as "you count" and "you tell," was founded by Larissa Acosta and Olga Bueno, two Latina entrepreneurs with deep roots in Hispanic marketing. After many years working at leading Hispanic advertising agencies, they

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8602372880?profile=originalin appreciation of the Orlando Magic’s Hispanic fan base, for the first time ever the team will wear “El Magic” jerseys for three home games beginning on March 1 when Orlando faces Oklahoma City at the Amway Center (tip off set for 8:00 p.m. on TNT). The debut of the “El Magic” jerseys will coincide with Latin Night, Noche Latina, at the March 1 game. The “El Magic” jerseys are part of the team’s continuing efforts to connect with the entire community of greater Central Florida. In addition to t

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8602372663?profile=originalWhile 2010 Census data showed us how quickly the Latino population has grown in just ten years, a new statistical portrait released Tuesday by the Pew Hispanic Center illustrates just how young that population is.

New population graphs, which depict how the Latino and non-Latino populations break down in terms of age group, show that Hispanics skew much younger than their white counterparts. READ MORE

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Marta Sanchez is 30 years old with three small children and works two other jobs outside the home. She often runs to the store in between jobs to buy groceries. She knows how important it is for her and her kids to eat right, but with her very hectic schedule, she barely has time to pick up everything she needs, much less spend a lot of time figuring out what are the best foods amid such an overwhelming number of choices.

Thanks to my work with the American Heart Association and the Partnership

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Latina chefs becoming the new face in cooking

8602371692?profile=originalA decade after Ricky Martin and Jennifer Lopez helped Latin music explode into the mainstream, Latina chefs are doing the same for food.

From Food Network’s Marcela Valladolid and Evette Rios on ABC’s “The Chew’’ to uber-restaurateur Michelle Bernstein and cookbook author Lourdes Castro, these senoritas are proving to be the new face in cooking — especially on television.

The stereotype of Latina mothers living in the kitchen makes sense to these Latina chefs.

“We all grew up around mom in the k

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