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Like many disgruntled teenagers, Carolina Cardoza began having trouble in school when she was 14. She was hanging out with the wrong crowd, slacking off and receiving barely passing grades.

Throughout it all, her mother and grandmother insisted education was the way. So she kept at it, eventually finding her way to CSU Monterey Bay, where she'll graduate next year.

Besides her mother's prodding, Cardoza found inspiration in her grandparents' experience. They were refugees from El Salvador's civi

Between 2000 and 2009, aggregate spending by Latino consumer units on personal care products and services grew from $5.3 billion to $7.5 billion, an increase of 41%, according to The Latino Health and Beauty Care Market, a just-released report from Packaged Facts. In contrast, spending by non-Latino consumer units on personal care products and services grew by only 15%.

Moreover, the Census Bureau projects that by 2015 Latinos will account for 20% of 18- to 49-year-olds, an age group that is cr

Hispanic households accounted for more than half of the nation's homeowners in the third quarter, evidence of the potential purchasing power of Latinos during the housing recovery.

According to Census Bureau data provided by Alejandro Becerra, former senior housing fellow at the Congressional Hispanic Caucus Institute, the number of Hispanic owner-occupiers grew by 288,000 from 6.21 million in the second quarter to 6.49 million in the third quarter.

Of 545,000 new household units in the third q

Amid angst over illegal immigration, President Barack Obama is losing support among Hispanic voters, complicating his re-election chances in Florida, a new Quinnipiac Poll shows.

Obama carried the Sunshine State in 2008 with the help of Hispanics, but that support is softening here and elsewhere.

A national Quinnipiac poll conducted Nov. 14-20 shows the president's approval/disapproval rating among Hispanics has dropped to 56-43. Obama won 67 percent of the U.S. Latino vote in 2008.

In Florida,

The University of Illinois at Chicago’s Midwest Latino Health Research, Training and Policy Center has received a $850,000 grant to address health disparities in Chicago.

The U.S. Centers for Disease Control and Prevention awarded the one-year grant, which builds on previous funding to UIC’s Center of Excellence in the Elimination of Disparities to help reduce diabetes and cardiovascular disease among Latino and African-American populations in the Chicago area.

The UIC center “is working to ens

The number of babies born to Hispanics dropped below 1 million in 2010, a nearly 11% drop since 2007 that reflects the tough times.

Fewer people of all backgrounds are having babies because of economic concerns but the sharpest drop is among Hispanics, a booming population that contributes almost a quarter of all U.S. births and half of its population growth.

"Hispanic fertility is dropping like a stone," says Kenneth Johnson, demographer for the University of New Hampshire's Carsey Institute.

Happy Thanksgiving HispanicPro members!

May you be in the company of friends and family on this day of giving thanks. Please include in your thoughts the service men and women abroad who fight to protect our freedom, so that we may be with our loved ones today. God bless us all!

Yours,

- The HispanicPro Team

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During the month of November health care organizations advocate to better educating the communities across the nation on diabetes as part of the American Diabetes Month. Worldwide Diabetes Day was observed during November 14th.

The United States Department of Health Human Services (USDHHS) reports that diabetes is documented to be the sixth (6) leading cause of death as a result of its complications. When comparing the San Joaquin County (SJC) Public Health 2011 Health Status Report which estim

Robert Renteria's story needs to be heard. Young people are living in neighborhoods with more violence than ever before and gangs havebecome a routine part of the environment. For some of our young people, survival is all they know. We have to show them that there is more. We have to encourage them to look beyond, and have a sense of the future and look to where they want to be 10 or 20 years from now. Robert clearly illustrates that life is full of choices, and the choices you make will determi

Despite a widespread belief to the contrary, Chicago-area Latinos pay substantially more in local taxes than they collect in education and other government services, according to a study being released on Wednesday by the University of Notre Dame.

The report by the university's Institute for Latino Studies says Hispanics pay $4.3 billion in direct sales, property and other taxes, and contribute another $724 million to stores and other businesses they patronize.

In turn, local governments pay ou

The Chicago area’s Latino population is becoming an increasingly vital contributor to the local economy, disputing a perception that Latinos tend to take more than they contribute to society, a new report claims.

And with the Latino population expected to provide 25 percent of the Chicago metropolitan area’s total workforce by 2015, the city’s future prosperity may well hinge on whether Latinos thrive, according to the University of Notre Dame’s Institute for Latino Studies report titled “The S

McLeod Mortuary in Escondido, Calif., not far from the U.S.-Mexico border, recently became more Latino-friendly by changing its name to Funeria Del Angel after more than 80 years in the funeral and cremation business.

Beaner Coffee, with 77 stores in Michigan and eight other states, changed its name to Biggby Coffee to avoid offending people of Mexican descent.

And officials renamed Sí TV, an English-language cable channel for Latinos, earlier this year in an attempt to lure bi-cultural Latino

If the presidential election were today, Latino voters would support President Obama over his GOP opponent -- whomever that may be -- by a wide two-to-one margin, according to a new Univision/Latino Decisions poll.

Still, the poll suggests there's an opening for Republicans to make inroads with Latinos, a voting bloc that's increasing in importance. Latinos are still largely unfamiliar with the Republican candidates -- for instance, more than half said they don't know enough about Herman Cain t

The New Futuro Summit presented by Allstate is planned to be the largest one-day college-prep fair in the Midwest. Parents and students will learn how to prepare, apply and pay for college while avoiding the mistakes that may hurt their chances for success. The summit includes bilingual representatives from over 50 organizations, 30 bilingual workshops throughout the day with topics such as “Paying for College” by ISAC-College Illinois, “Your Roadmap to College” by New Futuro and “Navigating Co

In my experience working with Fortune 500 companies, I have found 10 reasons why management teams fail to capture a significant share of Hispanic consumers.

1. There is no company-wide alignment on making the Hispanic market a strategic initiative

Halfhearted efforts result in failure because they lack the rigor and discipline applied to every other aspect of the company’s business. For example, when entering an emerging market for the first time, a company conducts qualitative research to unco

The National Latina Institute for Reproductive Health (NLIRH) has named Jessica González-Rojas as the organization’s new Executive Director.

González-Rojas has been a leader in progressive movements for 15 years and has been a prominent national voice in the reproductive health and rights movement for five years, most recently as NLIRH’s deputy director. She has played a pivotal role in establishing the organization as a leading voice for Latinas in national policy discussions at the White Hous

In the history of Hollywood, is America Ferrera the only young actress to have launched a successful career by hitching herself to the word “ugly”?

A 27-year-old Californian actress with no formal training, Ferrera made her name as the star of Ugly Betty, the hit American television comedy series which followed her frumpy character’s unlikely rise at a New York fashion magazine. It ran for four years and won her a Screen Actors Guild award, an Emmy and a Golden Globe.

Ferrera, who took her firs

Latinos are the fastest-growing student population in America and a new effort is now focused on leveraging the critical connection between their educational attainment and the future of our national economy. Today, Lumina Foundation launches a collaborative partnership designed to strengthen ventures in key metropolitan areas that show promise in improving the postsecondary attainment of Latino students.

Under the project, Lumina will provide a total of $7.2 million over a four-year period to

As part of its commitment to the Hispanic community, Unilever proudly continues its partnership with local independent retailers in Southern California and the Southern California Youth Soccer Organization (SCYSO) to help promote a healthier lifestyle among under-served youth by introducing the Disfruta de la Pasion de la Vida (Enjoy Life's Passion) program.

The Disfruta de la Pasion de la Vida program runs through December 20th, 2011 at participating local independent retailers throughout Los