Millward Brown, in conjunction with BrandAnalytics and WPP, today announce the inaugural BrandZ Top 50 Most Valuable Latin American Brands.
The value of the BrandZ Latam Top 50 is dominated by retail, financial, communication, beer and energy brands.
Petrobras, the Brazilian energy giant, topped the ranking with a brand value of $10.6 billion. The remainder of the Top 5 consists of brands from the financial and communications categories.
Brazil, the world's sixth largest economy, is the most dom