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Just in time for the holidays, the flower experts at FTD(R) have launched a Spanish language version of the FTD.COM website making it easy for Spanish speakers to find the perfect gift for everyone on their gift lists. The website is now live at http://es.ftd.com .

"We have long recognized the importance of the Hispanic market to the flower and gift business. FTD wants to ensure that Spanish-speaking customers have the opportunity to send beautiful flowers and gifts to friends and family around

The government's decision to reinforce its rules for one birth control pill is causing controversy among the Latino community.

The Plan-B pill, otherwise known as the "morning after pill,” can lower the chance of a pregnancy by nearly 90-percent if taken 24-hours after unprotected sex. But some say keeping this pill prescription-based will only add to a growing problem.

“Fifty-two percent of Latinas in this country are going to experience a pregnancy before the age of 20,” said Vince Hall with

The Hispanic market in the U.S. is growing at an impressive rate. The U.S. Census reports that Hispanics are the fastest-growing demographic segment in the U.S . By 2050 Hispanics will account for 30% of the nation’s population. It’s no wonder that companies are putting a significant amount of their budgets towards engaging them in a meaningful way. Companies like Old Navy with their interactive Telenovas, T-Mobile and Lowe’s are all examples of big brands looking to reach the Hispanic populatio

Enrique Aguilar recently opened a new accounting business, hoping the coming tax season will be the key to his startup's success.

After a career working as an accountant for other firms, Aguilar, 61, has another reason to be optimistic. In the 14 years that he's lived in southwest Minnesota, he's watched Worthington's Latino population grow to some 4,500 residents now, more than a third of the town's population.

"Many people know me in the town," said Aguilar, who was born in Mexico City. "So, I

Just two months after striking a major content partnership with Univision, Hulu is now doubling down on its Spanish-speaking audience within the U.S.: The site announced this morning that it has brokered deals with 11 Spanish-language content partners. Content from these new partners, as well as existing partners, will be presented in a dedicated Spanish-language section on Hulu’s home page. Targeting the Latino audience make a lot of sense for Hulu, as it is much more engaged with online video

With the Census Bureau counting nearly 25 million Latin women in the United States, marketers and media companies have started getting excited about the potential to reach them.

Among the most recent initiatives is a new publication, Cosmopolitan Latina, that will start publishing in May and will be aimed at American-born Latin women who are bicultural and bilingual.

“A lot of marketers understand that they need to invest with the Latino market,” said Donna Kalajian Lagani, the senior vice presi

Social Security Administration is announcing new services that will benefit our Spanish-speaking community in applying for their Social Security benefits.

Michael J. Astrue, Commissioner of Social Security, announced that the agency’s most popular online services, the applications for retirement and Medicare and for Extra Help with Medicare prescription drug costs, are now available in Spanish. The new online services are available at www.segurosocial.gov, the robust Spanish version of Social Se

As the principal of Nobel Elementary School in Chicago, Manuel Adrianzen had no trouble recruiting 16 girls in sixth to eighth grades to attend a recent Saturday workshop aimed at inspiring math- and science-loving Latinas.

But, to Adrianzen, getting their male classmates fired up about math and science remains a far more formidable challenge.

"The young ladies are more easily engaged in their math and science classes," said Adrianzen, a former math teacher who visited Elmhurst College last mon

In a room full of highly engaged and motivated entrepreneurs, Nely Galan, former Telemundo President and media powerhouse, proclaimed, "Latinas are starting more businesses at a faster rate than they are getting married!" This was one of the most resonating phrases of the Coca-Cola Adelante Tour which took place this past Saturday in Santa Monica, California.

The first stop in a national tour, Coca-Cola in conjunction with Galan and Count Me in for Women's Economic Independence, Saturday served

The number of babies born to Hispanics dropped below 1 million in 2010, a nearly 11 percent drop since 2007 that reflects the tough times.

Fewer people of all backgrounds are having babies because of economic concerns, but the sharpest drop is among Hispanics, a booming population that contributes almost a quarter of all U.S. births and half of its population growth.

"Hispanic fertility is dropping like a stone," says Kenneth Johnson, demographer for the University of New Hampshire's Carsey Ins

Latino immigration is reshaping entire neighborhoods throughout the country, and sparking new community trends. The vibrant culture of many of these neighborhoods-- their rich music, art and traditional food from all over Latin America-- has become a lure for thousands of tourists.

Take Visit el Barrio , a campaign promoting Spanish Harlem, also known as El Barrio, as a tourism destination. In promotional video, host Victor Cruz visits restaurants that offer traditional Latino food, art venues

Unemployment among Latinos remained the same between October and November, while for the general U.S. population it fell to a two-year low, according to the Labor Department.

The Latino jobless rate held at 11.4 percent in November, the same it was in October. The national unemployment rate, however, dropped 0.4 percentage points to 8.6 -- from 9 percent the previous month -- the lowest it's been since March, 2009, during the depths of the recession.

The decline occurred as employers stepped up

Like many disgruntled teenagers, Carolina Cardoza began having trouble in school when she was 14. She was hanging out with the wrong crowd, slacking off and receiving barely passing grades.

Throughout it all, her mother and grandmother insisted education was the way. So she kept at it, eventually finding her way to CSU Monterey Bay, where she'll graduate next year.

Besides her mother's prodding, Cardoza found inspiration in her grandparents' experience. They were refugees from El Salvador's civi

Between 2000 and 2009, aggregate spending by Latino consumer units on personal care products and services grew from $5.3 billion to $7.5 billion, an increase of 41%, according to The Latino Health and Beauty Care Market, a just-released report from Packaged Facts. In contrast, spending by non-Latino consumer units on personal care products and services grew by only 15%.

Moreover, the Census Bureau projects that by 2015 Latinos will account for 20% of 18- to 49-year-olds, an age group that is cr

Hispanic households accounted for more than half of the nation's homeowners in the third quarter, evidence of the potential purchasing power of Latinos during the housing recovery.

According to Census Bureau data provided by Alejandro Becerra, former senior housing fellow at the Congressional Hispanic Caucus Institute, the number of Hispanic owner-occupiers grew by 288,000 from 6.21 million in the second quarter to 6.49 million in the third quarter.

Of 545,000 new household units in the third q

Amid angst over illegal immigration, President Barack Obama is losing support among Hispanic voters, complicating his re-election chances in Florida, a new Quinnipiac Poll shows.

Obama carried the Sunshine State in 2008 with the help of Hispanics, but that support is softening here and elsewhere.

A national Quinnipiac poll conducted Nov. 14-20 shows the president's approval/disapproval rating among Hispanics has dropped to 56-43. Obama won 67 percent of the U.S. Latino vote in 2008.

In Florida,

The University of Illinois at Chicago’s Midwest Latino Health Research, Training and Policy Center has received a $850,000 grant to address health disparities in Chicago.

The U.S. Centers for Disease Control and Prevention awarded the one-year grant, which builds on previous funding to UIC’s Center of Excellence in the Elimination of Disparities to help reduce diabetes and cardiovascular disease among Latino and African-American populations in the Chicago area.

The UIC center “is working to ens

The number of babies born to Hispanics dropped below 1 million in 2010, a nearly 11% drop since 2007 that reflects the tough times.

Fewer people of all backgrounds are having babies because of economic concerns but the sharpest drop is among Hispanics, a booming population that contributes almost a quarter of all U.S. births and half of its population growth.

"Hispanic fertility is dropping like a stone," says Kenneth Johnson, demographer for the University of New Hampshire's Carsey Institute.

Happy Thanksgiving HispanicPro members!

May you be in the company of friends and family on this day of giving thanks. Please include in your thoughts the service men and women abroad who fight to protect our freedom, so that we may be with our loved ones today. God bless us all!

Yours,

- The HispanicPro Team

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