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Marty Castro
Chairman
U.S. Commission on Civil Rights
Mr. Castro was appointed to the commission in January. Prior to that, he was chairman of the Illinois Human Rights Commission. He has been a board member of the Mexican American Legal Defense and Educational Fund. He is chairman of Castro Synergies, which provides consulting services to corporations, entrepreneurs and nonprofit organizations. He is the National Museum of Mexican Art chairman. He has a bachelor's degree from DePaul University and
You don't have to be Hispanic to enjoy a little lime in your mayonnaise.
But that's one manufacturer's attempt - Kraft, as it happens - to appeal to Hispanic consumers. And it's working.
"In Mexico, base mayo has lime juice in it, and often, Hispanics add even more lime juice themselves," notes Karmen Conrad, a senior brand manager at Kraft Foods. "We wanted to offer an authentic mayonesa to the Hispanic population in the U.S."
For the first time, nearly half of Kraft Mayo's advertising is targete
Latinos in the United States have been betting on the numbers – their numbers.
In the last three decades, I've heard politicos, academics, activists and others boast that a swelling population would eventually bring the Latino community power and respect.
They include President Barack Obama, who just last month told a group of Latino online journalists gathered at the White House that he was confident that he'd see a competitive Hispanic candidate running for president during his lifetime.
"Jus
San Antonian Diana Rodriguez Ruthben is in a makeup conundrum. She loves wearing colorful eye shadow but also craves the smoky-eye look. And then there are her lips. When should she wear a vibrant red - a favorite - instead of the spicy coral that has become her go-to lipstick?
As the newlywed sits in a chair at Dillard's North Star Mall, Rodolfo Arciga and Honorina Sartena, top makeup artists for Estée Lauder, hover over the former nurse's aide.
They dab on foundation, brush on blush and contour
The U.S. Army today reaffirmed its commitment to helping more young Hispanics pursue careers in science, technology, engineering and mathematics (STEM) by announcing its sponsorship and attendance at the 2011 Society of Hispanic Professional Engineers' (SHPE) annual convention. The convention will be held from Oct. 26-30 in Anaheim, Calif.
The Army's partnership with SHPE is rooted in the organization's mutual commitment to increasing STEM literacy among students and to developing a highly skil
Latinos' contributions to the development, welfare and culture of this country have been largely overlooked, and are not properly reflected in our nation's museums. But that could soon change with the creation of a museum dedicated to the diverse contributions of Latinos in America.
"A lot of folks don't realize the incredible stories of how the Hispanic influence is in everything that we experience in the United States today," said Estuardo Rodriguez, director of the Friends of the National Muse
Members of the Latino community in Alabama closed their businesses and stayed away from work and school Wednesday to make a point about their contribution to Alabama’s economy. A closer look reveals it is a significant contribution, regardless of legal status.
Alabama’s unduly restrictive new illegal immigration law has prompted a backlash from many in the state’s Latino community, who rightly contend they are an important part of the state’s economy.
Latino-owned businesses closed their doors We
Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with the Latino population.
The new data has led Carat to conclude that 90% of Hispanic media budgets are targeting only 20% of the Latino population -- and are missing the opportunity to “drive significant busine
Latino activists said Monday they are planning a national "day of action" to protest President Barack Obama and demand an end to a controversial program involving local officials in immigration enforcement.
Actions are scheduled for Tuesday in 10 U.S. cities, including Atlanta, New York, Houston and San Francisco.
"Since signaling a new course in our immigration policy a few weeks ago, President Obama has continued his aggressive persecution, jailing, and deportation of hundreds of thousands of i
Tr3s: MTV, Musica y Mas, the bilingual/bicultural network for Latinos in the U.S., unveils a new comprehensive research study coined Death of the Hispanic Adult Demo as We Know It, as part of the brand's mission to continue providing insight on the rapidly growing Hispanic Millennial generation. Since 2007, Tr3s has been leading the market's knowledge bank on this segment, surveying nearly 10,000 Latinos 14-34 to date. The latest study reveals the implications of US-born Hispanics now dominatin
Any industry looking for major growth in the U.S. market can't ignore Latinos, who make up 16 percent of the U.S. population. As the Latino population grows, beer marketers are trying more nuanced ways of influencing this key segment.
"They love beer," says Jim Sabia, chief marketing officer for Crown Imports, which distributes Mexican beers including Corona and Modelo. "Hispanics are 19 percent more likely to purchase beer than the rest of U.S. consumers." On top of that, Hispanics will make u
NPR has recently started a new series called "2 Languages, Many Voices: Latinos In The U.S." Pop culture will be one of many elements the series examines, as it does in a timeline out today, From Ricky Ricardo To Dora: Latinos On Television. While that's a more comprehensive look at everyone from Freddie Prinze to Sofia Vergara, in this short essay, Luis Clemens reflects on why hearing Spanish spoken on television made an impression on him as a kid in Miami. Stay tuned for more from this series
Finally, an advisory commission that can compete on Dancing With the Stars.
President Obama has appointed Colombian-born pop sensation Shakira to his Advisory Commission on Educational Excellence for Hispanics.
Known as an accomplished collaborator -- her artistic accomplices include Beyonce and Wyclef Jean -- she will now be set to work making sweet educational policy music with the likes of Montgomery County Councilwoman Nancy Navarro and Arizona local school district superintendent Kent Scri
The Warriors Running Group was started by Joseph N Sobus to bring people of different backgrounds who shared a common passion for running. The Warriors is a free running group that promotes healthy living, supports various charities and local businesses. This is the first running group to represent the Latino community and the Pilsen community in the 2011 Chicago Marathon.
There has been many inspiring moments for this season ranging from seeing our members on the Marathon’s billboards to havin
The proportion of U.S. Hispanics with college degrees in 2009 was 19.2 percent, far lower than the 41.1 percent figure for the population as a whole, which indicates an alarming lack of progress.
The situation is shown in detail by The College Completion Agenda Progress Report 2011: Latino Edition, released Friday in Miami by the College Board Advocacy & Policy Center.
The report shows that a very limited proportion of Latinos go to college and even fewer earn degrees.
All that in spite of the
Luis Reyes has been a keen observer of the Latino community over the last five decades. At the Center for Puerto Rican Studies at Hunter College, he has conducted considerable research, but he has never witnessed anything like what he sees now.
"The Latino population has dispersed throughout the city," says Reyes.
Even though the number of Hispanics fell for the first time in Manhattan, the 2010 U.S. Census shows there are 2.3 million Latinos in the city, surging 8.1 percent from 10 years ago.
To provide additional information and entertainment services to the Hispanic community, Verizon today launched two bilingual social media properties, each of them in English and Spanish, on Facebook and Twitter.
The Facebook fan page Somos Verizon FiOS (We Are Verizon FiOS) and the Twitter site @SomosFiOS (We Are FiOS) will engage Verizon's Hispanic audience by providing a forum for emerging technology that also offers the best in culturally relevant entertainment content and online community c
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Hispanic children are now the largest group of kids in poverty, marking the first time in U.S. history that poor white children are outnumbered by another race or ethnicity, the Pew Hispanic Center said in a report released on Wednesday.
There were 6.1 million Hispanic children living in poverty in 2010. More than two-thirds of them were born to immigrant parents, although the vast majority of the kids were born in the U.S.
Last year, 37.7 percent of children in poverty were Latino, 30.5 percen
