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How to heat up an ice-cold job search

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The holiday season tends to freeze up the hiring market because employers are more concerned with vacations, travel, and time off than they are about filling open positions. It's frustrating for people on the job hunt when the calls stop coming, and it seems companies that appeared interested have forgotten you entirely.

However, the end of the year also brings a new beginning. The HR department returns to their office, and hiring for open positions takes on new urgency. Now is the time to get

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There is no doubt that the Hispanic market is an important one for any brand to tap into. But the only way for brands to reach Hispanic audiences successfully is to understand them, know who they are, where they spend their time, the platforms they visit most frequently and how they consume their content.

U.S. Hispanics currently have $1.7 trillion in purchasing power, a number that’s sure to rise in the years to come. Here are a few things about the Hispanic market that every brand should know

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Veteran TV news anchor Tom Brokaw recently caused a stir when he admonished Hispanic-Americans to “work harder on assimilation” and to “make sure all their kids are speaking English.” Brokaw backpedaled after the uproar, but many will view his apology as forced. His comments have the unfortunate effect of perpetuating the myth that Hispanics aren’t assimilating into American society. READ MORE AT BLOOMBERG

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Tournament of Roses names first Latina president

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The Tournament of Roses Association continues to make history by naming the first Latina — and third woman — to lead the organization in its 125-year history.

Laura Farber will lead the tournament for the 2019-2020 parade season and Rose Bowl college football game.

She replaces Gerald Freeny, the association’s first African-American president. READ MORE AT PASADENA WEEKLY

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Hawaii’s growing Latino population

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In 2017, one in every 10 Hawaii residents was Hispanic or Latino, according to the U.S. Census Bureau. While this number may seem small, it doesn’t provide the full picture of the rapid growth of Hawaii’s Latino population.

Standing at an estimated 159,737 in 2018, the Hawaii Latino population has increased over 80 percent since 2000. The bulk of the growth of the individuals of Hispanic or Latino origin took place between 2010 and 2018 as the increase over the 2000-2010 period was “just” 37.79

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It seems that Latinos in this country are rediscovering their roots with wines. Taking into account the expected demographic growth, according to research studies by Rabobank, a global agro-industrial bank together with the Wine Institute, by the year 2033 it is expected that Latinos could buy 96.5 million boxes of wine. (The box includes 12 bottles of 750 ml).

The report indicates that this growth driven by Hispanics could represent up to 40% of the total growth in the total consumption of the

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Read biographies of feature guests for the 2019 Diversity in Tech Forum being held 01/23 at Linkedin Chicago. 

MODERATOR

Salvador Maldonado, Account Manager, U.S. Hispanic Market, Google

8602451279?profile=originalSalvador Maldonado graduated from Harvard University with a Bachelor’s degree in History and French. After graduation, he joined Google in Mountain View then shortly moved to Mexico City to join Google’s nascent Hispanic team. For the last 7 years, in Mexico City, then NYC and now Chicago, Salvador has been cons

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By the end of February, 46 ProMéxico offices around the world must cease all operations. Since 2007, this government agency was responsible for promoting trade, exports and internationalization of Mexican companies, a work that stood out by promoting the presence of dozens of Mexican companies in the most important food and beverage shows in the United States.

This decision to close ProMéxico was taken by the president of México Andrés Manuel López Obrador, who said that the embassies will now

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You've been there before. It's at the end of a conference. It's the morning before the keynote speech. It's during the lunch break. When it comes to networking, there's an unwritten code about what not to say. The next time you're at a networking event - whatever you do - make sure you don't get caught doing these 5 things:

1. Give a hard copy of your resume to everyone you meet. READ MORE AT FORBES

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Organic product sales in the U.S. jumped almost 9% to more than $21 billion during the 52-week period ending Nov. 24, according to Nielsen data.

The top buying groups were millennials, who spent 14% more on organic foods and beverages compared to last year, and Hispanics, who spent in excess of 13% more on organics in 2018, the data noted. Other demographic groups were also buying more organics, but not at those levels. READ MORE AT FOOD DIVE

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New federal numbers show the lowest unemployment rate on record for Hispanics and Latinos.

Nationwide, December’s rate dropped to 4.3 percent, according to the U.S. Bureau of Labor Statistics.

“That’s a third of what it was in 2010, and its 0.6 percent lower than it was in December of 2017,” Phoenix economist Elliott Pollack said.

He credits a robust economy for lifting prospects for all ethnic groups and plenty of jobs regardless of education levels. READ MORE AT KTAR NEWS

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When Avocados from Mexico wanted to drive awareness and sales with Hispanic consumers in the United States, the Texas-based marketing association teamed up with digital marketing firm Undertone to identify "Nuevas Latinas" and target them with interactive digital ads with a varied approach to language.

The audience comprised 25- to 44-year-old Hispanic consumers who speak both Spanish and English and are interested in the health benefits of food, as well as a tasty and convenient way to eat hea

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7 tips for networking on airplanes

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There are enough challenges being a road warrior, so adding networking to your flight plan may seem like one activity too many while getting from A to B. As you prepare for takeoff, you wonder, should you say something to the person sharing the armrest?

The answer is yes, for a couple of reasons. First, acknowledging the person next to you is simply a polite thing to do. Second, an amazing connection can happen. For example... READ MORE AT BCBUSINESS

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New financial apps demystify investing for Latinos

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Carlos Garcia was three years into his first job in technology at Merrill Lynch when he first learned what a 401K retirement savings account was. He was floored when he learned that a colleague had already saved $30,000 in three years, and the company had matched it.

The concept of making money off money was foreign to Garcia, an MIT graduate who was born in Texas to immigrants from Mexico. His story is not uncommon among U.S. Hispanics, who lag behind other demographic groups when it comes to

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Every January 1st we're all setting goals and intentions for the 12 months ahead and somehow every February most of us have already fallen off the wagon.

14 trailblazing Latinas — from founders to NASA engineers — share advice that have carried them through their careers and allowed them to push forward even when roadblocks hit. The goal with every new year isn't just to set goals, but to create habits that stick.

Here are 14 pieces of advice that will motivate you in 2019. READ MORE AT FORBES

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Vivipay targets underbanked Hispanic community

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ViViPAY has developed a complete ecosystem of financial solutions for the unbanked and underbanked populations. According to a 2015 FDIC study, over 40% of the U.S. Latino community are unbanked or underbanked without access to basic financial services that everyone deserves. Members also receive access to Claro mobile services integrated directly into their digital wallet.

The ViVi financial ecosystem is a simple solution to manage money and maintain financial control as it offers convenience,

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The importance of Latino entrepreneurs

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Though they face constraints, immigrant Latino entrepreneurs make important contributions to the economy, generating $36.5 billion annually in business income.

According to the U.S. Small Business Administration Office of Advocacy, roughly 1.2 million of the 12.2 million business owners in the United States are immigrant Latinos. In fact, the Harvard Business Review reported that immigrants from all over the world constitute 15 percent of the general U.S. workforce, but they account for around

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The Chicago Yacht Club announced today that its membership has elected the club’s officers and Board of Directors. The 2019 club officers are Lou Sandoval, Commodore; Nicholas Berberian, Vice Commodore; Dwain Lutzow, Rear Commodore; Louis Rosenthal, Treasurer; and Rick Lillie, Secretary. All five officers began their tenure on January 1, 2019.

As Commodore, business leader Lou Sandoval takes the chief leadership role of the club, overseeing the Executive Committee (known as the “Flag Officers”)

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