HispanicPro's Posts (3772)

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Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases?

It seems that US Hispanics are very interested in travel, with 74% of all users checking out travel-related sites in April of this year.

The ranking shows that when it comes to travel, Hispanic users like to be well-informed. This could explain why TripAdvisor is in first place, with almost 12 million unique visits in April. READ MORE AT PORTADA

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10 tips to a successful career

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Maybe you can't exactly curl up with your career at night, but that career is still rather important, keeping you busy during much of your waking hours and generating the income that keeps the house warm when it's cold outside.

While starting and progressing through a successful career can be smooth sailing for some folks, others could use a little help and guidance. Here, then, are 10 tips that can help you get a great job and be successful in your career.

Develop your Network when you don't need it. READ MORE AT THE MOTLEY FOOL

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Despite all the buzz about Instagram and Snapchat, 49% of U.S. Hispanic auto buyers are on Twitter, and smart automakers are figuring out ways to best use the social platform.

Bilingual Hispanics are the most mobile-centric buyers and fastest to purchase, according to research from Twitter. An overwhelming majority of bilingual Hispanic buyers relied on mobile for most of their automotive purchase research. In fact, Hispanic buyers are 1.25 times more likely to use a mobile device to search for cars compared with the general population. That’s a powerful statistic. READ MORE AT MEDIAPOST

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8602445090?profile=original

America is changing and becoming more multicultural. A big part of that has been due to the Hispanic market. They are not just a sub-segment of our economy anymore. They have become a powerhouse of economic and political influence. Their purchasing power of over $1.5 trillion is larger than the GDP of Mexico, which is considered one of the top 10 economies in the world. 

If corporate America wants to strive for business success, it is time to reevaluate our marketing budgets and efforts to cater to this flourishing market. READ MORE AT ENTREPRENEUR

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Top networking tips for working moms

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It can seem like there just aren’t enough hours in the day, and not enough of you to go around. But if there is one thing all business-owners should be doing regularly and actively, it’s networking. We all know how, thanks to the likes of Facebook linking up to others is a 21st century essential. Business networking is much more serious, but plays out in much the same way, and often proves invaluable in business.

Remember, it’s not what you know but who you know. Here are a few top tips for making the most of networking. READ MORE AT WE ARE THE CITY

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Will Snapchat kill Spanish-language TV?

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Earlier this year, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to “empower people to express themselves, live in the moment, learn about the world and have fun together.”

Flush with cash, Snapchat is much more than a social network and messaging app, it is an alternative to TV and gunning for the nearly $70 billion spent by U.S. advertisers on television. READ MORE AT MEDIAPOST

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Gone are the days when brands had to break the glass ceiling to bring their products and services to the limelight. This is all thanks to the easy exposure, easy publicity and most importantly, easy networking which was all brought about by the internet.

To think that these advancements have really eased the struggle in the business sphere, it’s a fact that there are businesses that still don’t fully enjoy these benefits, either because they are ignorant of ways to go about it or because they are not so business savvy.

This is a chief contributing factor to the fact that 9 out of 10 startups fail. READ MORE AT HUFFINGTONPOST

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An Associated Press-NORC Center for Public Affairs Research poll found that older Latinos are more likely than older whites or older blacks to say they’ve had to withdraw or borrow money from a retirement account — 34 percent for Latinos compared with 24 percent for whites and 25 percent for blacks.

A third of all respondents who said they withdrew money from a retirement account indicated they used the money to pay monthly bills including rent and utilities, the poll found. READ MORE AT WTOP

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The nation's Hispanic aging boom

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"We are witnessing an Hispanic Aging boom," said Jane L. Delgado, PhD, MS, President and CEO of the National Alliance for Hispanic Health, the nation's leading Hispanic health advocacy group. "Hispanics are one of the fastest growing segments of older adults; however, community resources are not meeting the needs of our population. The partnership announced today seeks to change that by supporting new PACE programs in Hispanic communities so that all have access to quality care," added Dr. Delgado.

PACE is an innovative model of care for persons 55+, often bringing together Medicare and Medicaid funding, and centered on the belief that it is better for the well-being of people with chronic care needs to live and be served in the community whenever possible. READ MORE AT PR NEWSWIRE

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5 great tips for networking solo

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Who hasn’t been in the situation where you’ve had to walk into a room full of strangers? Who will I talk to? Will I end up as the proverbial wallflower? What’s the minimum amount of time I have to spend at the event before I can slip away? Why did I think this was a good idea in the first place? Here are five ways that you can make solo networking more successful. 

Come early. READ MORE AT BC BUSINESS

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Why we need more Latinas in STEM

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Eva Longoria has one solution to help the world move towards gender equality: get more Latinas into STEM.

In an essay for Refinery29, the 42-year-old actress reflected on the underrepresentation of Latina women in the fields of science, technology, engineering and math (STEM).

“Only three per cent of Latina women are represented in STEM fields,” READ MORE AT HUFFINGTON POST

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The fashion market in Latin America is bigger than the Middle East and growing as fast as Asia. But will industry leaders continue to invest as much as the region needs to realise its full potential?

Regina Barrios has a fearless streak that you can sense within five minutes of meeting her. A serial entrepreneur who smiles wide but speaks her mind, Barrios is fed up with ill-informed outsiders who underestimate her part of the world. “Actually, there’s tonnes of money here. Tonnes of it,” she says brusquely before turning on a dose of easy charm. READ MORE AT THE BUSINESS OF FASHION

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Good news for job seekers as hiring picks up and unemployment hits a ten-year low in the U.S., but how do you get your resume to the top of the pack when applying for those jobs?

First, know that times have changed, as medium and large-sized businesses may have a computer and an algorithm weeding through resumes before they get to human eyes.

When a hiring manager does get their hands on it, you have mere seconds to make an impression. READ MORE AT KARE 11

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Seeing more Latinas in executive roles definitely counts as an empowering moment for young Latinas. That’s why we are featuring Michelle Freyre, the President of U.S. Beauty at Johnson & Johnson. Not only is she an incredible role model for all Latinas and women of color, but she is also a working mom. Her story may seem familiar to many of us because we come from immigrant families or know what it’s like to be an immigrant child. READ MORE AT PEOPLE EN ESPAÑOL

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U.S. interracial marriage rising

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Interracial marriages in the United States have jumped more than fivefold in the half-century since the Supreme Court ruled they were legal, making up 17 percent of newlywed couples in 2015, according to a Pew Research Center report on Thursday.

The trend has been marked by growing acceptance, with 39 percent of adults in a Pew poll this spring saying that it is good for society, a 15-point increase in seven years, the report said. READ MORE AT DNA

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Growing changes in Hispanic media

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The United States has been experiencing a boom in its Hispanic population of almost 50 million since the 1990s. With this growth, there is a push for media to appeal to the growing Hispanic population. News outlets in all sectors are reevaluating how they are appealing to and addressing the growing Hispanic population, with new media sources now filling gaps that major media sources are missing, such as streaming and internet services. This gap not only highlights the change in demographics, but a shift in Hispanic culture, especially within the realm of Hispanic language.

Univision, which swore it would remain as Spanish only programming, has now started broadcasting with English subtitles. This change is occurring because of the shift in language among the Hispanic community. Many Hispanics now are bilingual or speak solely English.

These changes, however, are not helping ratings. Univision, the number one Spanish media outlet, lost $30.5 million in revenue and saw major job cuts at the end of 2016. READ MORE AT MEDIAFILE

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Retailers, restaurants, healthcare companies and technology firms often turn to newspaper inserts, as a tried-and-true method to reach consumers, especially minority consumers.

A major anti-trust lawsuit has been filed by the owner of an independent marketing company, who says that, if he’s victorious, millions—if not billions—of dollars in pre-print advertising (inserts) could begin to flow freely to minority-owned publications that serve minority communities; publications that are often locked out of the market due to “forced buys.” READ MORE AT WESTSIDE GAZETTE

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