Meet Pamela Maria Wright — the "contemporary Latina consumer." She has two kids — Nico and Rita — whom she hopes will be bilingual, as she is. She's a tech-savvy working professional with a master's degree, but she's also very traditional and family-oriented. (While I was visiting her home, her father showed up for a surprise visit. "How much more Latino can you get?" Wright asked.)
Wright not only consumes her media in English and Spanish, she also buys groceries biculturally. She'll hit up Wh
The federal government is notorious for missing its goal of awarding 23 percent of contracts to small businesses, a target that Washington has missed for at least seven straight years. The government also sets targets for granting contracts to businesses owned by women, minorities, service-disabled veterans, and firms located in disadvantaged neighborhoods. Some agencies are better than others at hitting these goals, but on the whole, the results aren’t very inspiring.
Danielle Ivory’s story in
As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet. This number jumped 7.5% from late 2012 when two-thirds (67%) of adults used social sites. So, how far have we come? Well, back in 2005 just 8% of adults used social networking sites:
This number skews slightly toward women as 74% of online American women use networking sites versus the 70% of men. The Hispanic demographic leads the way in social networking wi
Hispanics are the demographic most engaged with mobile devices, yet far too many feel that brands aren't doing enough to make their apps accessible to Spanish speakers.
In a recent survey that our agency commissioned by the research agency YouGov, 45% of fluent Spanish speakers aged 18-34 said they felt this way. Among all the 500 Hispanics polled, nearly one out of four (22%) said that they would be much more interested in learning about a brand and its offerings if that brand offered an app i
Latin America, where 1 in 3 people already have Facebook accounts, will increasingly drive the social network’s global profits.
That is according to Alexandre Hohagen, Facebook’s vice president for the region, in an exclusive interview with Reuters’ Spanish-language service, in which he highlighted both Latin America’s already heavy use of the website and its potential for growth.
On Wednesday, shares in the world’s largest social network finally surpassed their value when they debuted on the s
Entrepreneurs have been a driving force behind the global economic recovery. They bring energy, passion and innovative ideas that can help solve some of our most pressing problems. In Latin America, startups are the hope for the future. In Brazil alone, some 65 percent of young people say they plan to start their own businesses.
Technology companies, entrepreneurs and investors alike are looking to Brazil as a place for future growth in the region. Brazil’s successful startup culture is due in
Some industries are missing out on a critical growth opportunity by overlooking the purchasing power of Hispanic women.
Guests gathered downtown at the JW Marriott Marquis Thursday morning to watch a presentation of “Latina Power Shift,” a new report by the Nielsen Company.
Hispanic income is on the rise, the report says. Twenty-one percent of households earn $75,000 or more yearly, which corresponds with a drop in incomes below $25,000.
“The Hispanic population spends $1.2 trillion annually. I
Two or three decades ago, Sylvia Puente could gain visibility in Chicago with relative ease. But that’s because so few other Latinas in the city held leadership positions.
“What it’s taken me 25 years to do, I see it happening for younger women in a much shorter period of time,” said Puente, 54, who directs the Latino Policy Forum, an advocacy organization.
Today, some of those trailblazers say they and others should feel obligated to mentor that growing Latina workforce into a new generation o
Dr. Juan Andrade, President, United States Hispanic Leadership Institute
USHLI is led by Dr. Juan Andrade, Jr., one of only two Latinos in history to receive a Presidential Medal "for the performance of exemplary deeds of service for the nation" and "promoting leadership and civic participation," and the 11th Latino in history to be decorated by a U.S. President (Bill Clinton).
In May 2011, Dr. Andrade became the 4th Latino in history to be decorated by both the government of Mexico and the go
In the western reaches of Miami-Dade County, the two powerhouses of American Hispanic TV have been working at full swing since dawn.
At the Univision studios in Doral, the five hosts of Despierta América (Wake Up America ) are throwing their daily four-hour party. The show kicks off at 7 a.m., defying drowsiness with raucous skits, musical performances and celebrity guests. The format is increasingly popular; the show’s audience — almost 900,000 viewers — grew 22 percent from last season to the
The rapid rise and overall size of the U.S. Hispanic population has received headline after headline in recent years. It is well-known and widely accepted that companies doing business in the U.S. need to pay careful attention to this audience for their bottom lines today, and even more so tomorrow.
What has gotten a little less attention are the changing social dynamics of this group. Contemporary Latinos are more educated, wealthier and have greater influence on mainstream America than they d
The Education Trust’s new mini-brief Intentionally Successful: Improving Minority Student College Graduation Rates reveals Hispanic college enrollment at four-year schools increased by 22 percent between 2009 and 2011. The increase in enrollment for non-Hispanic white students during the same timeframe was 2.7 percent.
Using college enrollment and graduation data from the U.S. Education Department, the study shows promise regarding bridging achievement and success gaps in higher education.
The
Bankrupt. Dangerous. Vacant.
Such adjectives are typical in describing the demise of Detroit, a metropolis that was once one of America’s greatest cities. But in a southwestern neighborhood of Detroit, the future of the Motor City takes on a different description.
Hopeful. Young. Hispanic.
As Detroit makes history as the largest American city to file for bankruptcy, there is a small glimmer of hope for the city: A Latino population that continues to grow and prosper.
Since 2000, Detroit’s popul
An increasing number of Hispanics in the United States are getting their news in English, according to a report released on Tuesday by the Pew Hispanic Center.
Eighty-two percent of Latino adults surveyed said that at least some of the news they followed in 2012 was in English, an increase from 78 percent in 2006. Nearly a third of Hispanics, 32 percent, said they got their news exclusively in English, according to the report, compared with 22 percent in 2006. At the same time, the consumption
The sizeable business opportunity related to Latinas in the U.S. sports industry will be examined during a high level session on Sunday, July 21st at the annual National Council of La Raza (NCLR) conference hosted in New Orleans, LA from July 20th – 23rd.
Executives representing MLB, NASCAR, MLBAM and FOX will share their views and business outlooks on the often-overlooked Latina market within sports. As professional leaders, consumers and fans, Hispanic women are not traditionally the target o
Customers at Janitzio Restaurant in Caldwell have a clear view into the kitchen where they can watch owner Maria Chavez at work.
Chavez likes it that way. Over the eight years she has been making meals for the people who come through her doors, she has grown close with her regular customers. Their children even refer to her as Grandma Maria.
“I love my job,” she said. “... This is my life and I’m very happy.” Chavez got her start working in other people’s restaurants, but it wasn’t what she wan
Univision expects to claim a coveted title this month: the most-watched network on television.
The Spanish-language broadcaster leads the July ratings race for adult viewers under 50, beating out the “Big Four” for the No. 1 spot in prime time. On Monday, Univision launched a bragging blitz with an open letter to ABC, CBS, Fox and NBC declaring “Número Uno is the new Number One” and ending with the sign-off line: “We are the new American reality.”
This would be the first time Univision has outr
Getting a personal introduction to a strategic investor or business partner means everything to an entrepreneur. Likewise, executives depend on being able to pick up the phone to get insights into a new market or find the world's greatest marketing guy.
Business life has always been about connections. Business leaders spend decades building and cultivating those relationships. They cherish their networks because they know it's their most valuable asset. And they're not about to do anything stup
David Segura, CEO of VisionIT Inc., a Detroit-based provider of information technology managed services and talent management solutions, gets quite a charge when he comes across stakeholders such as clients, customers, job candidates and vendors who are up-to-date about many of his company’s activities.
The leader of the Hispanic-owned firm that specializes in delivering services to Fortune 500 corporations and large government agencies, Segura is referring to the impact of social media and net
Latinos outlive non-Hispanic whites in the United States by four years on average, and the disparity is even more striking in some states, according to a new report from Measure of America, a project of the Social Science Research Council.
In the Washington, D.C. metro area, for example, a Latino baby born today can expect to outlive a non-Hispanic white baby born on the same day by eight years. (That same baby will outlive an African-American baby by an incredible 13 years.)
Latinos live longe
