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8602388895?profile=original

A new study by the National Women's Law Center has revealed that minimum wage may be affecting the wage gap that exists between men and women.

According to NBC Latino, the study shows that the average gender wage gap in states where minimum wage is above the federally mandated $7.25 per hour is actually lower than in states that meet the $7.25 criteria.

“The gap in wages has moved at a snail’s pace—shrinking only 18 cents in five decades and remaining stagnant for the last decade,” said Nationa

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8602396889?profile=original

Forbes published their list of the top 100 most powerful and influential women in the world. This list consists of woman with economic and influential power, from entrepreneurs to political activists, Latino women having a strong presence in the business magazine's list.

The list is ranked based on "dollars, media momentum and impact," according to the publication. There are many women who have been part of this list, such as Oprah Winfrey and Hilary Clinton for example, on more than one occasi

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8602384853?profile=original

At some point this summer, the largest population group in California will quietly shift from white to Hispanic, the first time since California became a state in 1850.

By 2020, Hispanics will represent almost 41 percent of the population, with nearly 2 million more Hispanics than whites - and topping 1 million Hispanics in five counties, according to new projections by the California Department of Finance.

By 2030, Latinos will be by far the largest group in the workforce, age of 25 to 64, wit

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8602393282?profile=original

According to a new study conducted by the Association of Hispanic Advertising Agencies (AHAA), Latinos that make above $50,000 a year are becoming a larger market segment and will most likely shape important consumption patterns in the overall U.S. marketplace.

The study found that in 2012, close to 15 million Latinos who earn between $50,000 and $100,000 a year represented over a quarter of the Hispanic population in the United States.

The study says, promisingly, that this number is expected

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Latinos Are The Unhappiest Americans

8602396082?profile=original

Latinos aren’t the happiest bunch. According to a Harris Poll survey of 2,345 Americans, Hispanics fared the worst when it comes to cheerfulness. Just 28 percent of those surveyed said that they were “very happy,” which is down 35 percent from 2011.

The survey was conducted online between April 10 and 15, 2013 by Harris Interactive, a market research firm headquartered in New York, New York.

Besides Latinos, other groups to have reported lessened happiness are African-Americans (their percentag

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The in-store-family experience

8602391296?profile=original

Shopping has always been a family experience for me, whether I was heading out with my grandparents or my mother, with my boyfriend, or with my kids.

As a child in central California, I loved going to the weekly flea-markets with my grandparents. In my family, it was called "la ramada," a word I believe we used because of the covered, open-sided stalls that lined the rows of the dirt field. These days were exciting: There were samples being given out by the farmers; there was music blaring from t

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8602396285?profile=original

Lou Sandoval is co-founder/co-owner of Karma Yacht Sales, the Lake Michigan Beneteau dealership based in Chicago. It’s a full-service dealership offering new-boat sales, brokerage and service.

Sandoval, 48, is on the board of the Yacht Brokers Association of America and he is vice chairman of the diversity committee of the Recreational Boating Leadership Council. He is a board member at the Chicago Yacht Club and chairman of the venerable Chicago Yacht Club Race to Mackinac.

Growing up on the S

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Targeting the Hispanic sports market

8602392877?profile=original

Marketers see the potential to grow their brands through targeting the Hispanic demographic, but stressed that the focus can’t be solely on soccer, but must include other sports, depending on the geographic region. During a discussion at the 2013 Intersport Activation Summit entitled, “The Shifting Paradigm of Hispanic Sports Marketing and Sponsorship Activation,” panelists talked about not only appealing to the Hispanic market, but also knowing the market. The panel was moderated by Michael Ro

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8602395480?profile=original

As part of its Thought Leadership strategy to provide in-depth understanding of the diversity of the Hispanic market, AHAA: The Voice of Hispanic Marketing explores the Upscale Latino segment as part of its research series released during the AHAA 2013 Conference. The study revealed that this viable and sophisticated market boasts 40 percent of Hispanic Spending Power, lives in a world of cultural duality, and provides lifetime value and upside opportunities for many high-end and luxury brands.

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8602390690?profile=original

The White House, in conjunction with the U.S. Hispanic Chamber of Commerce, hosted the country’s top Hispanic business leaders on Wednesday for the first-ever “Hispanic Business Leaders Forum” to discuss jobs and economic topics, specifically the role Latino communities play in the economy.

The event was attended by high level administration officials including Treasury Secretary Jack Lew; Cecilia Munoz, director of the White House Domestic Policy Council; Todd Park, U.S. chief technology offic

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8602390661?profile=original

The profile of Target's customers is changing as the nation's Latino population surges.

"Digitally connected, time-pressured, savvy moms who are increasingly Hispanic" is how Target CEO Gregg Steinhafel describes the retailer's typical customer.

Target wants to retain other key customer groups, from millennials to aging Baby Boomers. But Steinhafel said Hispanics are a critical market for the company. They are the biggest and fastest growing minority group in the U.S, comprised of Latin American i

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8602389088?profile=original

The under-representation of Hispanic girls in science, technology, engineering and mathematics careers is a challenge being tackled locally.

#Community partners, like Whitman College and the local chapter of the American Association of University Women, are supporting the Garrison Middle School Space Project.

#Answering why Latinas are lacking in STEM fields is trickier to explain.

#“Just in general, girls don’t choose math and science, and Latina girls really don’t,” said Diana Erickson, forme

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8602394679?profile=original

"Jenny from the Block" wants the block to buy Verizon phones from her.

Singer and actress Jennifer Lopez on Wednesday announced she's opening a chain of 15 cellphone stores and a website under the Viva Movil brand. The aim is to sell Verizon phones and services to Latinos.

The first store will open in New York on June 15, with others following in Los Angeles and Miami. The stores will have bilingual staff and provide a "culturally relevant shopping experience," Viva Movil said.

Viva Movil will

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8602394286?profile=original

A new report released by Social Lens Research and MocoSpace, Latinos on the Road: A Mobile and Social Ride Study, found that when it comes to planning road trips, Latinos heavily rely on their mobile phones and social media networks. The online survey found that during every stage of planning for a road trip, Latinos are using mobile phones and seeking more relevant location-based deals, rewards programs and mobile accessible travel content to assist with their trip planning.

“The study indicat

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Latinos head to college at a record rate

8602395670?profile=original

Latino high school graduates are enrolling in college at an all-time high and, for the first time, at a rate comparable to that of their white peers.

A record 69 percent of Latino students enrolled in college after their 2012 high school graduation, according to a new report by the Pew Hispanic Center. Overall, 66 percent of all 2012 high school graduates immediately enrolled in college, but Latinos did so at higher rates than whites (67 percent) and blacks (63 percent), according to preliminar

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8602393858?profile=original

ONE in six Americans is Hispanic. In politics, ignoring the Latino vote is suicidal, which is why the Republican Party is at last getting serious about immigration reform. In business, ignoring Latino tastes is equally daft, which is why American firms are at last getting serious about pursuing the Hispanic dollar.

Between 2000 and 2010 Latino buying power more than doubled (see chart), says the Selig Centre for Economic Growth. Mitt Romney’s drubbing by Hispanic voters last year was a wake-up

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8602388461?profile=original

Disney Consumer Products launched a line of dresses called the Disney Royal Ball collection, which is the first-ever line of Quinceanera gowns inspired by the stories of the Disney Princess characters.

Quinceañera, which means one who is 15, also is called fiesta de quince años, fiesta de quinceañera, quince años or simply quince. It is the coming-of-age celebration for a Latina who is turning 15. Latin American cultures take part in this tradition, which is growing dramatically.

In 2012, Las V

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8602395073?profile=original

Univision unveiled 30 new shows today in advance of its formal upfront presentation to advertisers in New York next Tuesday. They include a new telenovela from Televisa called "The Storm" that will air on the main Univision network and an adaptation of AMC’s critically acclaimed hit "Breaking Bad" that will air on sister network Unimas, which targets younger Hispanic males.

Speaking to reporters on a teleconference call Friday afternoon, Randy Falco, president and CEO of Univision Communication

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8602386458?profile=original

Celebrity advocates are common on Capitol Hill, but actress Eva Longoria was more than just a pretty face at a Senate hearing on "Strengthening the Entrepreneurial Ecosystem for Minority Women."

The "Desperate Housewives" star not only is an entrepreneur herself -- Longoria owns two restaurants and manages her own production company -- she's also launched a foundation to help other Latinas start and grow their own businesses.

Witness: Eva Longoria, owner of Beso and SHe restaurants, manager of

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How Immigrants create jobs

8602388258?profile=original

Downstairs at CVS earlier this afternoon, I caught sight of a magazine I'd never seen before: Cosmopolitan for Latinas.

It's a great example of the kind of economic benefits of immigration that restrictionist studies tend to ignore. The American economy is mostly composed of people making things and doing things for other people. More people means more customers. And a person living in Arizona is a better customer for a U.S.-based producer than a person living in Guatemala for two reasons. One

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