There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage.
Marketers looking for a massive demographic embracing this shifting landscape needs look no further than U.S. Hispanics. A community 52 million strong, representing 17 percent of all Americans, Hispanics are a marketer's dream: digitally savvy, young and socially connected.
Indeed, it's no secret that Hispanics are tech-forward. Digitally,
The growing influence of Hispanics is front and center at “upfront week,” an annual event where media companies try to interest advertisers.
According to the New York Times, companies that feature online entertainment have been increasing their appeal to Hispanic audiences as a way to increase revenue.
Cesar Conde of Univision told the Times that, “everything we’re thinking about, we’re thinking about with our digital hat on.” READ MORE
Alma Molina is a 27-year-old recent Ivy League graduate and self-employed entrepreneur.
She’s also uninsured.
"I'm just hoping I don't catch a cold," Molina said. She is a first generation Hispanic-American and she feels it is her job to explain the 2,700-page Affordable Care Act, also referred to as ACA or “Obamacare,” to her family, including her also self-employed mother.
Molina lost her health insurance two months ago, after the politician she was working for lost his re-election campaign.
impreMedia and Latino Decisions in conjunction with The Robert Wood Johnson Foundation, Health Policy Center, today released key findings of a national Latino poll indicating that less than a quarter of Latinos feel well informed about the Affordable Care Act (ACA).
The results of the tracking poll were released as part of the “We The People, Health Care Symposium” sponsored by impreMedia, The Latino Coalition and AltaMed, held today in Washington, D.C. With more than 46 million uninsured peopl
Latino small business owners are increasing in number. But the Latino business community still lacks access to that -oh-so-important resource: capital.
Latinos are one of the fastest-growing segments of small business owners in the United States. Estimates suggest by the end of the decade there could be as many as 12 million small businesses owned by Latinos.
A recent report from Biz2Credit, a website connecting small businesses with lenders, suggests assistance is needed to give Latino and oth
The small business sector of the United States currently employs 60 million Americans full of entrepreneurial spirit, invaluable experiences and encouraging solutions for the expansion and growth of our economy.
Small businesses are the engine of our nation's economic prosperity.
They employ about half of all private sector employees, and they create nearly two-thirds of all new jobs. By far, they are the most significant, most populated and therefore the most potentially powerful sector of ou
As recognition for the role of Latina Women in society, Verizon Wireless has launched the “Nueva Latina Estrella Award” program. The winners will be revealed during the 9th celebration of “Global Latino Fest”, which will take place on Friday, October 11, 2013.
At this event, which is part of the festivities during Hispanic Heritage Month, Verizon recognizes professional women leaders who embrace creativity and integrity, and have shown success in the fields of technology, business, education,
The history of Latin American emigration is best told over lunch. Taco and tostada stalls have spread across the United States because 12m Mexicans have settled there. In Madrid, steaks sizzle on parrillas tended by Argentines who fled the economic crisis of the early 2000s. To wash such delicacies down, bars in any big city serve mojitos mixed by Cuban exiles.
These days culinary ideas flow both ways. Mexico City is full of Spanish tapas bars. New Portuguese bakeries are springing up in São Pa
Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large part to rapid Hispanic mobile adoption and strong usage of social networking sites. For marketers, the report should be another clear indication that it is time to get serious about investing in the U.S. Hispanic digital market.
Hispanic internet, smartphone and social media usage
From the highest level, the rep
For the fifth straight year, Milwaukee-based Harley-Davidson Inc. was the No. 1 seller of new street motorcycles (all engine sizes) in the United States to young adults ages, 18-34, women, African-Americans and Hispanics, as well as Caucasian men ages 35 plus. The newly available data from Polk shows that Harley-Davidson experienced a double-digit market share gain from 2008 to 2012 in the U.S. with these customer groups.
Harley-Davidson chief marketing officer Mark-Hans Richer attributes the c
Authenticity and a family-friendly atmosphere are key restaurant qualities for Hispanic consumers, according to new research from Chicago-based Technomic, Inc.
Seventy-one per cent of Hispanic consumers said meals at Mexican or other Hispanic restaurants should taste authentic, and 44% said they would pay more for food described as authentic, compared with 21% of the general population. Carne asada, burritos and tacos were deemed top dishes in the survey.
Additionally, 69% of Hispanic consumers
Hispanics are an important factor for the housing market recovery in the U.S., according to a report by the National Association of Hispanic Real Estate Professionals (NAHREP).
The "2012 State of the Hispanic Homeownership" report states that in 2012 Hispanics accounted for more than half of new homeowners.
The NAHREP says Hispanics have made progress in the labor sector, income level and education.
Because of this, Hispanics are ready to take the lead in the purchase of a home, generating a de
Whether it’s served hot or iced, black or con leche, one thing is certain: Latinos love their coffee. And a new study out by the National Coffee Association (NCA) is saying just how much.
According to the NCA’s National Coffee Drinking Trends 2013 market study, Hispanics are leading the way in coffee consumption. A whopping 67 percent of Hispanics said they drank coffee the day before. That number is 13 percentage points ahead of the population, with 47 percent of African-Americans and 64 perce
Cencosud's President Horst Paulmann, gave his view on the current economic situation in Latin America and outlined important facts about the economic development of his holding. "Latin America is the darling of the moment," Paulmann said, noting that the area is the best place in the world to do business.
As part of the Recon Latin America event, the businessman said that Peru and Colombia have, intelligently, engaged in an open market and that the interest in the domestic economy lies in the p
Progressing
On Monday, April 30th, 2012 the Wall Street Journal published the article: “More Women are Primed to Land CEO Roles”. Based on the their blogs, authors Joann S. Lublin and A. Kelly Eggers have followed this topic for a couple of years, and their conclusion was rather stimulating.
It is true that only 35 women hold the top job at Fortune 1000 companies as of 2012. Yet, this is progress. As recent as 2009, when the first African-American woman became CEO of a Fortune 500 company, Ms
Latinos are the fastest growing ethnic group in the U.S. and also have experienced the most significant growth among small businesses. In fact, Latino-owned companies comprise 3 million U.S. businesses, and that figure doubles every five years. These companies generate an estimated $500 billion in sales annually. Demographers are predicting that by 2020, there will be about 12 million Latino-owned businesses.
While the number of businesses owned by Latinos continues to rise, the challenges in s
Ten years ago at the University of Texas, students Laura Donnelly Gonzalez and Alicia Rascon were asked to create media that empowered Latinos.
“Both of us noticed the lack of magazines that were inclusive of young Latinas and presented positive images of young Latinas, so we decided to develop Latinitas Magazine in that class,” Gonzalez says.
Rascon felt there were serious issues in her community that needed to be addressed and that girls were really lacking resources. “I felt that media was a
A recent study shows that, while Hispanic Americans feel more confident about their financial futures than the population in general, they want more financial information and assistance.
A recent study, conducted jointly by New York Life Insurance Co. and market research firm Ipsos Public Affairs, shows 84% of Hispanic adults surveyed expect improvements in their families’ financial lives in the next four years.
That compares to only 68% of the general population, the study shows. But, accordin
It's not always about you.
That's what a national speaker who formerly oversaw civil right programs for the U.S. Department of Labor had to say Wednesday night about economic development, immigration and leadership challenges in the Midwest.
When Roberto Carmona thinks about how far he has come, he remembers that his father didn't sweat for the steel mill for 30 years so he could throw it all away.
"Get the message out. Focus on serving," he said. "It doesn't matter where you start. It's where
Hispanic home ownership is skyrocketing, providing an important driver to the rebounding U.S. housing market, according to a new study by the National Association of Hispanic Real Estate Professionals.
Hispanics accounted for 355,000, or 51 percent, of the total net increase of 693,000 owner households in the U.S. in 2012, the study found.
From 2000 to 2012, Hispanic homeownership increased 58 percent, from 4.2 million to 6.7 million homes. The non-Hispanic U.S. population reported just a five
